8
Dynamic ticket pricing model: increasing revenue with satisfied customers

SE2016 BigData Volodymyr Getmanskyi "How to build a dynamic pricing model using Big Data"

Embed Size (px)

Citation preview

Page 1: SE2016 BigData Volodymyr Getmanskyi "How to build a dynamic pricing model using Big Data"

Dynamic ticket pricing model: increasing revenue with

satisfied customers

Page 2: SE2016 BigData Volodymyr Getmanskyi "How to build a dynamic pricing model using Big Data"
Page 3: SE2016 BigData Volodymyr Getmanskyi "How to build a dynamic pricing model using Big Data"

Price Elasticity of Demand and Total Revenue

Page 4: SE2016 BigData Volodymyr Getmanskyi "How to build a dynamic pricing model using Big Data"

Customer

Challenge

Page 5: SE2016 BigData Volodymyr Getmanskyi "How to build a dynamic pricing model using Big Data"

Demand features

Page 6: SE2016 BigData Volodymyr Getmanskyi "How to build a dynamic pricing model using Big Data"

First naïve pricing model

Page 7: SE2016 BigData Volodymyr Getmanskyi "How to build a dynamic pricing model using Big Data"

Business Benefits

Page 8: SE2016 BigData Volodymyr Getmanskyi "How to build a dynamic pricing model using Big Data"

Q&A