Leveraging real time analytics for personalization and engagement at right time

for seamless customer experience & Loyalty

Real Time Analytics

Real Time Engagement

Lead & Campaign

Management

Social Media Sentiment & Messaging

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Real-time Marketing & Loyalty+ Platform

Total Marketing enabled Loyalty

Solution

Customer satisfied with the

immediate attention and

specialized offers provided to

him, Purchases the required

services without any hesitation.

Immediate Sale conversion.

Loyalty increases.

Leads/visitors convert to

immediate customers. Thus

increasing your customer base

using real-time marketing

strategies.

Customized Banner for viewing the right offers. Chat Support for

real-time recommendations. Forms for submitting requests. Scores

provided to valuate the consumer purchasing behavior and provide

the matching offers. Capture email id of unknown visitors using

personalized forms and start email campaigning. Track the members

social media sentiment and provide relevant offers.

Customer visits to apply for a

new service/application

New visitors/Leads visiting to

check for products/services new

purchase

WITH RML+P

Customer leaves and starts

searching for better

products/services at competitive

prices. Attrition increases and

Loyalty decreases.

No immediate conversion of

unknown visitors to potential

prospects as details are not

captured.

Provide banner offers irrelevant to the what the customer is

searching for. No immediate responsiveness for support. Needs to

call up merchant or email with query and wait for a response. No

discounts/offers for premium customers. No capture of email ids for

incoming unknown visitors/leads.

Customer visits to apply for a

new service/application

New visitors/Leads visiting to

check for products/services new

purchase

WITHOUT RML+P

Clie

nt Systems •Customer Historical

database/Offline Data/Customer Support Data

•Customer Transactional Data

Web/Mobile

•Anonymous visitors interactions and behavior

•Customers interactions and behavior

•Mobile App Usage

Socia

l •Customers Social media accounts

•Potential Leads/visitors Social accounts

Real-time Marketing & Loyalty+ Platform

Personalization Email, online chat, forms management, Widget/Banners

Loyalty+ Management Points allocation, Personalized offers on redemption based on customer behavior

Visitor score carding/ segmentation

Analyze and target anonymous visitors/leads using web interactions and social media sentiments

Automation Set the rules/permissions, ready the report dashboards, and set it on Auto Pilot!

In a nutshell...

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Gather

Unify

Provide

Visitor Score Carding & Segmentation

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Unified Customer Profile in Real-time

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Visitor Scorecards

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Audience Profiling

Know from which city the visitor arrives

Know the details of the different

sessions of every unique visitor

Know if the visitor is a stranger, prospect or a

customer

Know from which source

they came from, for each

session

Auto-segment visitors using

scores and enable workflows

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Unified Customer Profile

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Personalization

Widget/ Banner Based Personalization: Can be used as offers, Coupons, Content recommendation, Product Suggestions or Messaging

Chat Based Personalization: Can be used Recommendation, Product Suggestions or Customer Support

Form Based Personalization: Can be used as Lead gen forms, Surveys, Reviews, Feedback, Asks , personalized offers or Messaging

Email & Drip Based Personalization: In built Campaign Management & Lead Management to engage, nurture & empower prospects

Personalization

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You can change banner

messages based on visitor

information

Widgets/Banner Based Personalization

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Connect with us

SHARE

Please share your email and we will send more details on value banking with high returns

Forms (unknown visitors)

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SAVE NOW

Get Health Savings Plan Sign up annually and get one month free

Hi John,

Forms (known visitors)

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Personalization & Targeting (For Leads)

Connect with us

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Biz growth assured

OPEN

Open a business account and avail the full benefit scheme

Targeting (Leads)

Personalization & Targeting Location/Source Based

Get Health Savings Plan

Location Based Personalization

Source Based Personalization

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Targeting (Leads)

Real time suggestions &

recommendations

Strong Customer Support for the best service experience

More suggestive than Intrusive – Being there at the right time matters BLISS ad:tech

Targeting

•Forms can be used for Lead Gen, Surveys, Asks, Reviews & Rating

Real time On demand Forms

On Demand Form based Engagement & Conversions

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Targeting

Automation

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Just Set it – Forget it

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tools comparison by features

available customizable not available

RML+P

Campaign Management

Email Campaigns Track all your email campaigns and its

responses

Affiliate Campaigns Configure the script to track all affiliate

campaigns and measure effectiveness of the

channel/campaigns

Paid Campaigns Track Paid Campaign effectiveness by

assigning values for clicks and impressions

to measure ROI

Campaign Goals Set up attributes to track from campaigns

to conversions

Email Campaign Setup Set up your campaigns and use it for

website communication or delivering it to

the mailbox. Comes with Template Library,

Contact Management, Workflows and

Reporting

Landing Page Setup Setup reusable landing pages that supports

videos, external widgets, and forms

Landing Page Analytics Measure the performance of your Landing

Page along with video analytics

RML+P

Traffic Analysis

Traffic Preset reports by direct, referral and

search.

Referral Traffic Configure the script to further analyze

referral traffic by Paid or Email or Affiliate

Location Preset reports to know visitors by

location: City, State, Region, Country,

Continent, Lat/Long

System Information Configure script to understand system

information like browsers, OS, Flash

enabled, Java enabled, Mobile Devices,

Connection speeds, Service provider and

Screen resolutions

Visitor Type Know visitors by their frequency whether

new visitor or returning visitor

RML+P

Content Measurement

Popular Pages Preset reports to know most popular

content by Day, Week, Month and Year

Entry Pages Preset reports to know where visitors

enter your site.

Exit Pages Preset reports to know where visitors

leaves your site. Helps in fall-out analysis

Page Funnels Configurable page paths for conversion

optimization. No resource required

Fallout Tracking Identify exit pages and set rules to optimize

fall-outs during transaction

Heat map Identify which links on the page gets

maximum response.

Event Tracking Track for downloads, form exits on your

pages

A/B Testing Preset reports to know where visitors

enter your site.

FB Like/Share Widget Analysis Preset reports to know where visitors

enter your site.

RML+P

Conversion Optimization

Behavioral Targeting Set rules to load content based on visitor

behavior. Rules can be contextual,

geographic or based on past behavior or

transaction

Win-back Configuration Configure forms, polls, feedback, questions

on the fly based on behavior

Workflows Set 3 tier workflows if you need to engage

visitors and turn them to customers

Messaging Enable messaging from your website based

on behaviors

Follow-ups Set Time and Templates to follow-up with

customers based on previous responses

Responses Get response reports for all activities:

Targeted content to Forms to Messages

Conversation History Know all your conversations with all

customers across mediums along with their

responses

Recommendations Based on past behavior, you can

recommend products or set them based

on specific rules

RML+P

Visitors/Customers/Leads

Visitor Information Know every visitor by location, by source,

browsing behavior, system information,

connection speeds, and screen type

By Source Preset Report to understand how the

visitor reaches the site

By Behavior Get complete click-stream report of every

individual visitor. This helps in advanced

conversion optimization

By Transaction Know transactions of every customer. This

helps in recommendations, (up-sell, cross-

sell analysis), and understand buying cycle

By Responses Know responses by every customer to all

the communications. Helps in tone analysis

By Engagement Aggregate responses from loyalty sites.

Helps in Customer retention and Buying

behavior

By Buzz Aggregate social findings based on

individual customer to understand

sentiment

Unified Profiling Aggregate all these data and get a profile

map of every customer

RML+P

Engagement

Community Configurator Configure a community site which works

as a loyalty site or product community

Screeners Enable screeners to start open targeted

communities

Discussions Enable Discussion on the site

Surveys Enable surveys to get feedback, understand

buying behavior or understanding product

sentiment

Polls Create Polls to gather quick insights of our

customers

Internal Messaging Enable message box for your customers for

all internal communication

Chat Enable Group chat or One-on-one chat in

your community

RML+P

Engagement

Video Sessions Enable Video Sessions with your

customers. Broadcast/Record product

launches. Record Voice of your customer

Offers Create Offers based on points or

transactions or browsing behavior of the

customer

Points Configuration Configure Points for each interaction. Set

conditions for bonus points

Rewards Update Rewards list and set rules for

redemption

Advanced Profiles Create Forms to collect advanced profile

information or tag it from other sources

Engagement Analysis Understand frequency of engagement and

set rules for further engagement

Customer Sentiments Gather all customer responses and under

customer sentiments within the

community. This data can be mapped with

profile search data for deep web

sentiments

RML+P

Research & Customer Advocacy

Profile Search Configure the crawler to search the web

based on email address

Topic Search Configure the crawler to search the web

based on keywords or topics

Brand Sentiments Collect Reviews and Discussions around

your brand and analyze user sentiments

Influencers Analyze User sentiments to understand

your key influencers and advocate them

List Creation Configure crawler to mine contact

information based on keywords

Configuration Simple easy to use setup

RML+P

Multi Channel Data Aggregation

Data Import Import Data from external data sources for

unified analysis and reporting

Data Tagging Helps in tagging disparate data sets for

unified reporting

Data Scoring Assign scores to each interaction or any

column type of the data set for

segmentation

Score Configuration Assign Scores to imported data sets and

deduce overall scores for unified profiles

Analysis Use the online spreadsheet for all analysis.

Reporting Wizard Driven reporting engine for multi

dimensional analysis

Visualization Generate graphs and export them to pdf,

presentations or word documents

Predictions Utilize PMML models to arrive at

predictions

Re-use insights Update insights to your existing scripts for

new rules and conversion optimization

RML+P

FREE 150k 150k 100k 45k 70k 25k 10k

+ resource support

+ resource support

+ resource support

PRICE COMPARISON

ON DEMAND

ON PREMISE

ON PREMISE

ON DEMAND

ON DEMAND

ON DEMAND

ON DEMAND

ON PREMISE

Customization is charged separately | With On-Demand Models, few customization options | All prices in USD

ON DEMAND

RML+P On-Premise available

RML+P

RML+P

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Loyalty+ Management

Loyalty+ Management: A Breeze

•Customer participates in a merchant partnership program and does a transaction

Client Systems

•Customer is rewarded the equivalent amount of reward points for the positive transactional action

RML+P •Customer checks account for redeemable reward points

•Customer redeems points as per the redemption offers designed for him personally

Customer Login Acc Portal/Mobile App

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Retain to Grow

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Acquisition Retention Growth

Loyalty+

Experience

•Track Loyal

customers with a

Loyalty Matrix

•Provide innovative

marketing over

Brand

•Generate

Customer Loyalty

to Brand

•Loyalty for Usage

and Transaction

•Unified customer

experience at

every touch point.

•Enable differential

servicing.

•Enable Social

Connection

Rewards

•Loyalty is

rewarded by

returning.

•Points based

Rewards.

•Points + Pay

based rewards and

transaction

growth.

•Soft rewards for

Loyal Usage (ex –

social media

sharing)

Growth

•Increase Customer

Spend

•Gain Competitive

Edge

•Enable Targeted

and broadcasted

marketing offers.

•Understand your

Customer Life

Time Value.

•Enable Up selling

and Cross selling.

•Manage product

portfolio better

with data.

•Drive value for

Merchants

Learn Customer Insights

Reduce Customer Attrition

Rewards for Usage to provide

New Experience

Measure Advocacy

Measure Participation

In Campaigns

Assess Brand Value

Establish Customer

Satisfaction

Customers as

Marketing force

Score Customer Behavior

Loyalty+ Management

Loyalty +

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Reward Customers for Usage

and Transaction

Points Accrual

Enable Rewards distribution

Points Redemption

Enable Rewards administration

Rewards Management

Track Customer Usage from

all channels

Unified Tracking

Score Customers on Usage

Customer Scoring

Enable Customers as Brand ambassadors on Social media

Social Connect

Connect your Loyalty

customers using email.

Email Connect

Drive transactions by integrating loyalty on Mobile/Web platforms

Mobile/Web Connect

Derive strategy to better relationship with Merchants

Merchant Connect

Leverage 360° Customer View

for targeted selling

Targeted Marketing

Partner with Merchant for Customer offers

Merchant Offers

Manage vendors for Rewards selection and delivery.

Vendor Management

Loyalty+ Management

Points+ Accrual

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customers/unknown visitors

Web/mobile app portals RML+P Integrated with web/mobile portals

unknown visitors known visitors

Convert unknown customers to members by personalization

techniques using real-time data captured

Promote products/offers to already members with the help of segmentation techniques using

score card points

Customer advocacy

Real-time data of users collected and used for Marketing/visitor score carding/segmentation

Conversion & Sales

High member engagement

/lower attrition

Members receive points for their engagement/social media sharing and

transactional activity with Bank/participating Merchants

NO INTEGRATION REQUIRED Its Plug & Play

NO DATA REDUNDANCY

Its real-time

NO IT INVESTMENTS

Its On-Demand

NO COMPLEXITY Its configurable

NO DATA SILOS

Its on an unified system

UNIFIED DASHBOARDS

Across Systems and at every node

Advantages of RML+P

:Appendix

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Can enable you to talk to your customer, when he is online

Most analytics give you 8 – 48 hr old statistics after the event has occurred in your website. By the time you do

something about it; the visitor is long gone.

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Can fetch custom information in real time based on search

Prospects come to your website for a specific purpose – Just like one walks into a departmental store - if he/she doesn’t find anything

interesting – they just walk off – until ... there is an interaction by a salesman in real time

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Can increase the potential to convert online visitors

Prospects come to your website for a specific purpose , needs and wants – some have immediate needs & wants. If one cant identify

them, one can’t exploit the opportunity as well.

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Can ensure agility in customer support and engagement

Visitors will always have more choices and they will go to your competitors if you are not fast enough to know the needs of

the customers

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Can define a personalized customer experience Visitors have lots of choices – they will buy the product only from those who

will give them a great customer experience

Great customer experience comes with personalization and personalization comes with knowing the immediate needs and wants of visitors

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Website/Mobile/Other

Business Touch point Analytics

Campaign

Management

Engagement Targeting

Insights

Listening to customers across channels

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AWARENESS

KNOWLEDGE

INTENT

SELECTION

SATISFACTION

ADVOCAT

E

LOYAL

Understanding the depth of their interaction

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Unifying all interaction data for each customer

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Rewarding customers at the right touch points to increase loyalty

Customer Bank

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TO MAKE REAL-TIME MARKETING

TO ITS OPTIMAL LEVEL

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we built

RMLP is a real-time marketing loyalty+ platform ,that tags, captures and profiles customers & prospects by scores from all interaction touch points and unifies

data for more accurate actionable insights

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Real-time Marketing & Loyalty+ Platform

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Interaction Management

Heat Map Analysis

Lead & Contact Management

Multivariate Testing

Real Time Behavioral Scoring &

Segmentation

Real Time e- commerce Tracking

Content Popularity Analysis

Reverse Goal Paths

Visualization

Live Event Tracking

Mobile & Social apps Tracking & Measurement

Visitor Attention Profiling

Loyalty Scoring & Management

Community & Loyalty

Management

Offline Data Integration

Work Flow Management

List Creation

And a lot many features. This is just the tip of the iceberg!

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Dashboard Screens for reference

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Prescriptive Dashboard in Real-time

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Sample Dashboards. Create & manage complex dashboards on the fly!

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Customer is important : Reward Loyalty

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Real-time Marketing & Loyalty+ Platform

Points+

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Loyalty+ Management

Member

Logs into account to

redeem membership/reward

points

Web/mobile app portals

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Vouchers/Discount Coupons/other

redeemable coupons (Unique voucher/coupon

ID generated)

Merchandise

Cash/Other Rewards

Selects a reward that is personalized to that

particular member

Programme deducts required

points from Member’s Rewards

account and sends the Reward to the Member

either electronically or through courier

(whichever applicable)

Rewards member takes Voucher/Coupon with unique ID in store to redeem a specific

product.

Rewards member uses Voucher/Coupon with unique ID online to redeem a specific product/service/Air

Flight Ticket.

Member receives Merchandise/other physical products through delivery or

pickup

Points+ Redemption

AIR Miles Redemption