Reputation matters - what's yours?

© ACCOMPLI | INSPIRING INSIGHT 1

Sara Shailer

What’s yours?

Reputation matters


Reputation matters

What are you known for?

• Do the positives outweigh

the negatives?

• And until you ask, you simply

don't know

• And reputation is the

foundation on which you

build everything else

The foundation – firm or otherwise – on which you build

We ask your customers,

staff, donors, investors

and other stakeholders


Reputation matters

Reputation is multi-faceted.

Key elements include:

• perceptions of the quality of

what you deliver

• how respected you are

• how much your customers

need or want what you

deliver i.e. relevance

Quality, respect, relevance – celebrate, change, action

Once you know your

stakeholders’ perceptions, you

can:

• celebrate (always good to

have some encouragement!)

• change what you need to do

differently

• identify and action

communications gaps


Honing the briefObjectives and possible methods

We work with you to define objectives but a key objective may be to establish . . .

‘What is your reputation among key stakeholders?’

Online survey and data analysis

• As well as online surveys we

find interrogating

existing data

provides

insight

Telephone, face to face, focus groups

• We select participants after an

internal workshop made up

from different parts of your

business


Delivering the researchWith professionalism

We choose to operate under the Market Research Society’s

Code of Conduct


Reporting: highlights

“Here’s what

needs work”“Here’s what

is good”

Summaries: what would your key findings be?


Reporting: positive wordsGetting into the detail: what would yours be?


Reporting: negative wordsGetting into the detail: what would yours be?


Reporting: clear findings

• The clear presentation of findings enables your team to

engage quickly

We show you the findings simply and clearly

50%

16%

24%

10%

0%

33%

17%21%

17%

12%

1 2 3 4 5

internal

external


Reporting: reputation ratingsBreakdown of figures: what would yours be?

2%

5Excellent

40%

4Good

34%

3Average

20%

2Below average

4%

1Poor

“How do you rate our call response times?”


Reporting: specific rating

We can report on

• a business area

• a particular deliverable

• differences between

internal and external

perceptions

• differences between all

your varied audience

groups

What areas and groups of stakeholders interest you?

7%

30%

38%

21%

4%

Internal External

10%

34%

42%

17%

7%

0%

29%

37%

22%

2%

5

4

3

2

1


Reporting: rankingsWhat reputation measures would you find most useful?

What you are least successful in

2

3

4

5

6

How you rank against others

1 What you excel in

How you deliver against organisational

objectives

What values and behaviours you project

The competencies which are most valued

13

Key deliverablesActions, a common understanding and a motivated team

© ACCOMPLI | INSPIRING INSIGHT

We deliver:

• key action points

• a common understanding of reputation

through rich, informed decisions

• an informed and motivated team


01242 260460 www.accompli.co.uk

Because reputation matters

Can we help?

Data & Analytics

Reputation matters - what's yours?