Scope of Work – Web Analytic Reporting Prepared by Teguh Triguna

SCOPE OF WORK - ANALYTIC VARIABLES

01 Monitoring

In charge at all of the properties, views, and filters in Google Analytics account. Using this

Google Analytic account to navigate between these assets and able to get a quick view of

how each is performing using the 30-day visit and percent-change metrics.

Scope of Services

Scope of Services

02 Audiences

The Audience reports are designed to provide insight into:

• Who makes up your audience (demographics, interests, location, language, custom

variables).

• How that audience reaches and consumes your site (technology, mobile)

• Loyalty and engagement

These reports help you see what happens after visitors click on your ads. You can view

metrics for site usage, goal conversions, ecommerce, and revenue, like ROI (return on

investment) and RPC (revenue per click). This report focuses specifically on traffic from your

AdWords campaigns. As with your other campaigns, you want to know how well your

AdWords campaigns are meeting your expectations.

03 Advertising Scope of Services

These Acquisition reports provide a window on your users’ Acquisition-Behavior-Conversion

(ABC) cycle: how you acquire users, their behavior on your site after acquisition, and their

conversion patterns, such as: Acquisition by channel, campaign, keyword, source/medium,

or conversion patterns by transactions, revenue, ecommerce conversion rate, goal

completions, goals value, and goal conversion rate.

04 Acquisition Scope of Services

05 Behavior

The Behavior section contains reports designed to help you improve the content on your site

to meet the needs and expectations of visitors. The Behavior Flow report visualizes the path

visitors traveled from one Page or Event to the next. This report can help you discover what

content keeps visitors engaged with your site. Use the view type selector at the top of the

report to see visitor movement between Pages, Events, or both Pages and Events.

Scope of Services

06 Conversion

Goal conversions are the primary metric for measuring how well your site fulfills business

objectives. It will be able to see the conversion rates and number of completions for each

Goal you set up. If you set a monetary value for each Goal, you'll also see the value of your

conversions

Scope of Services

Quotatiton – Campaign Microsite Analytic Reporting May – October 2013