BIG DATA IN FMCG – DRIVING BUSINESS VALUE

Wilmer Peres

Director – Big Data & Analytics

Future winners in CPG/OTC will have the capability to gathervaluable data and turn that consumer understanding to competitive advantage

IT focused on internal data & working with back-office functions

High rate of failed Hadoop PoCs with no proven business value

Front-office business functions going rogue with vendors on silo data sets

Classic BI stacks running on internal data centres – slow - rigid - expensive

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Common Challenges

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Big Data and BI… Can they help each other?

Big Data stacks are ready for prime time

Embrace cloud

Focus on the platform – connect the data – empower business users

Invest in people – not in licenses

Keep it simple – drive small value big with scale

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Key Takeaways

Questions & Contact

wilmer.peres@rb.com