Americans for the Arts

Claim Your Impact!Facts & Figures to Make Your Case

Arts Advocacy DayMarch 7, 2016

Randy CohenAmericans for the Arts @ArtsInfoGuy

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Facts & Figures to Make Tweet Your Case

@ArtsInfoGuy

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Tweet it!

The arts are a fundamental component of our humanity!#AAD16

3They define who we are.

Source of Revenue forNonprofit Arts Organizations (Estimated)

4Arts organizations depend on contributed revenue to keep the arts affordable. Even small fluctuations can mean deficits for many organizations.

Funding of the nonprofit arts in the U.S. can be characterized as a mosaic of funding sourcesa complex mix of earned revenue, government support, and private sector contributions. This pie chart provides a snapshot of what the revenue picture looks like for the typical nonprofit arts organization in the U.S.

Nonprofit arts organizations are generally able to earn only about half of the money it takes to sustain their operation. The other half of their revenue must be raised though contributions and grants. Even small fluctuations in contributed revenue can mean deficits for many organizations. As I was reminded by a theater manager colleague once, if profit were the only indicator of success, there would be very few arts organizations around.

So what we have is a stool with three very unequal legs.

Tweet it!

Contributed revenue keeps the arts affordable and accessible. #AAD16

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Government Support for the Arts1996 to 2016

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NEA Funding Fails to Keep Pace with Inflation1992 to 2016

($153.9 million)

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NEA Budget as Percentage of (Non-Defense) Discretionary Federal Budget: 2 cents Per $100

8As a percentage of non-military discretionary federal spending, NEA funding represented just 0.028 percent in 2012 (approximately 3 cents per $100 of spending). If the NEA had simply maintained its 1982 percentage of discretionary funding (0.11 percent), its 2012 budget would have been $633 million.

Federal Arts Grants are . . .

Community-Oriented Arts Funding: High Public Value

Community-Oriented Arts Funding: High Public Value

Americans Approve Increasing Federal Arts Grants from 45 Cents to $1 Per Capita

#ArtsPoll

Federal Candidates are Safe Voting for Increase (45 cents to $1 per capita)

Tweet it!Majority of Americans support more arts funding!#AAD16

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Arts & Culture: 4.2 Percent of GDP (2013)($ in Billions)

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National Findings

2 years and 182 million data points ago, we set out to learn one thing . . .

Good news story to tell about the arts

The nonprofit arts industry is a great American success storyone of innovation, entrepreneurialism, and resilience. Perseverance. Resilienceadapt, survive, prevail.

The arts inspire, delight, unite usfundamental to our humanity.

I want to stipulate those benefits and challenge you to think of the arts as an industryone that supports jobs, generates govt. revenue, and is a cornerstone to tourism.

An investment in the arts is not a black hole. by talking about the business side of the arts, it takes them out of the more gruel, please and positions them as a partner in prosperity and sends an important messageif you are a community leader who cares about quality of life and strengthening your economyyou can feel good about investing in the arts.16

Most Comprehensive Study EverAll 50 States + D.C.

This study is our 4th economic impact study of the nations nonprofit arts and culture industrythe largest and most comprehensive of its kind ever conducted.

Only nonprofit

182 study regions . . . All 50 states + D.C.

Input/output model for each community we studied.

$135B in spending, 4.1M jobs, $22.3B govt. revenue17

Organizations & Audiences Spent

$135 Billion

Arts orgs are good biz citizens.

Orgs$37.1Mmore than population region, $35.5M

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Jobs Supported (FTE)

4.1 Million

Local jobsnot offshored

Food for the soul of hundreds of thousands in the area, and food on the table for 2,006 households 19

Local & State Government Revenue

$22.3 Billion

Nationally, fed-state-govt. revenue is $22.3Bwell beyond their collective $4B outlay.20

Attendees Spent $24.60 Per Person, Per Event

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Event-Related SpendingLocal vs. Nonlocal Audiences

59 percent of nonlocal attendees said: this arts event is their primary purpose for their trip.

39 percent of locals said THEY WOULD TRAVEL . . .

10.9 percent of nonlocal attendees reported an overnight lodging expense as a result of attending the arts event. Average expenditure = $170.55. (The other 89.1% = $23.94)

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AEP4 Calculatorwww.AmericansForTheArts.org/EconomicImpact

National AEP4 Research Partners

Tweet it!

When we invest in the arts, we provide cultural AND economic benefits to the community.#AAD16

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Creative Industries in IL-4 (a.k.a. The Zombie District . . . Ahhh!)912 Arts-Related Business Employ 2,901 People 4.7% of all businesses1.7% of all employees

27Call the zombie!

How Many Arts Businesses in YOUR COMMUNITY?

www.AmericansForTheArts.org/CreativeIndustries

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Tweet it!703,000 arts businesses in the US. A creativity-based economy is in every Congressional District.#AAD16

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30The 2008, the Conference Board published, Ready to Innovate touts the importance of artsw education in building the 21st century workplace. Arts participation in the school or in the workplace strengthens our creativity muscles which builds our creativity, the fuel that drives innovation. 72% of employers say creativity is of primary concern when theyre hiring, and 85% of these employers cant find the creative applicants they seek. Employers who replied to the survey believe creativity has less to do with finding solutions than with the ability to spot problems or patterns others cannot see.Arts-related study in college is a key creativity indicator to potential employers. Very few employers test for creativity in the hiring process; a noteworthy 27 percent said they use the candidates appearance to assess creative ability. The Conference Board report concludes, ..The artsmusic creative writing, drawing, danceprovide the skills sought by employers of the Third Millenium.

Arts Creativity Innovation

Ready to Innovate Conclusion:it is clear that the artsmusic, creative writing, drawing, danceprovide skills sought by employers of the third millennium.

31I usually dont put this much text on a slide, but the Conclusion of the Conference Boards Ready to Innovate report is a remarkable stride

Revisiting Conference Boards CEO comment As innovation is crucial to competition, so is creativity integral to innovation. we asked, rhetorically, if school and business leaders connect the arts to creativity? In this report, the answer is yes (though we know there remains a huge disconnect between the arts and creativity).

Tweet it!

The arts provide skills sought by employers of the 21st century.#AAD16

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Thomas Sdhof2013 Nobel Prize for medicine:I owe it all to my bassoon teacher

Drive for excellencevisual thinkingpattern recognitionproblem solvingperseverance

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Make it a DOUBLE Tweet!

Nobel Prize winning scientists are 17 times more likely to practice an art form.#AAD16

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Improved Academic Performance

35CATTERALL . . . The academic benefits of arts education go beyond math and reading. An analysis of U.S. Department of Education data by UCLA research James Catterall found that students who were highly involved in the arts performed better on a variety of academic measures than other students (grade point averages, standardized test score, lower drop-out rates, and better attitudes about community service . . . these findings also held when studied across socio-economic strata, suggesting that the arts can "level the playing field" for youngsters from disadvantaged circumstances.

Dont take my word for it. In a recent commentary in Education Week by Arkansas Governor Mike Huckabee and former U.S. Secretary of Education Rod Paige, they write, The arts instill in students the habits of mind that last a lifetime: critical-analysis skills, ability to deal with ambiguity and to solve problems, perseverance, and a drive for excellence.

Now, it's hard to argue with these facts, but policy makers have found ways to ignore them. Too many of our students in our communities and classrooms simply don't have access to arts education. Last years report by the Council of Basic Education documented, via surveys of 1,000 school principals, what so many of us are observing. Because of No Child Left Behind laws, our schools are teaching to the test more than ever, and cutting out the liberal arts. 25 percent of the principals reported decreases in instructional time for the arts; 33 percent anticipate future decreases in instructional time.

Tweet it!If you want higher test scores and lower dropout rateskeep arts in the schools! #AAD16

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Americans Believe Arts are Part of a Well-Rounded Education for K-12 Students

#ArtsPoll

Education in the Arts: Important Throughout the Academic Tiers% Important 90%89%88%82%

Uneven Access For Students

Arts in Healthcare BenefitsReduced length of hospital stayFewer medical visitsReduced use of pain and anxiety medsImproved recovery timeReduced depression

40Jeff Koons installation in CAT Scan room of Advocate Childrens Hospital. New York Times.

In a national survey about arts programs in hospitals, more than half of the 2,000 responding hospitals indicated having on-site programming for their patients and staff.The reasons are many, but 73 percent present the arts because it aids in a patients mental and emotional recovery.

Arts programs in hospitals serve multiple audiences: 96 percent are designed to serve patients directly; 56 percent include the patients family members; and 55 percent include programs for staff, as a means to deal with the stress in the healthcare environment.

Hospital arts programs are largely funded by the hospital itself66 percent of their budgets come from the hospitals general fund. These programs are often conducted in partnership with local performing and visual arts organizations, or their local arts agency.

Survey conducted by Joint Commission on Accreditation of Healthcare Organizations, Americans for the Arts, and Society for Arts & Healthcare.

Good LuckAndThank You!

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Chart317.4239.96

Sheet1Local$17.42Non-Local$39.9619962004Audience Spending2799Organization Spending57145

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Sheet2

Audience SpendingOrganization Spending$27 Million$99 Million$57 Million$145 Million

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