Radio Pakistan Website & Social Media Network

P R E S E N T A T I O N B Y A B I D R A Z A D A S T I

E D I T O R P A K I S T A N B R O A D C A S T I N G C O R P O R A T I O N

In This Presentation

1. Introduction 2. Objective3. Hierarchy 4. Staff Position & Duty Schedule5. Performance Report6. How do we work?7. Trainings8. Special Features of Website9. Goals of Future10. Launch of New Website11. Launch of New Mobile Based Application12. Twitter13. Facebook

Introduction

Website: www.radio.gov.pk

Urdu

English

Twitter: @radiopakistan

www.facebook.com/radiopakistanofficial

www.radio.gov.pk

The existing website was launched in September2011, completely redesigned with features likeaudio, video and mobile streaming.

It has been upgraded four times during last fiveyears through indigenous resources without anyadditional expenditure

Note: A new website has also been developed which is in the process of up-gradation. Its address is

new.radio.gov.pk

Objectives

Dissemination of information, promotion of

education and provision of entertainment by

adhering to the SOPs as State broadcaster

Highlighting social and cultural activities

Promotion of country’s soft image

Hierarchy

Director News & Current

Affairs

Assistant News Editor

English Web Editor

Urdu Web Editor

English Composer

Urdu Composer

Controller/ Incharge

Website/SMS

Staff Position and Schedule

Day Shift 11:00 am to

5:30 pm

Evening Shift 4:30 pm to 11 pm

Morning Shift

6:30 am to 1:00 PM

Controller /Incharge Social Media Section

Assistant News Editor 2

Web Editor (English) 3

Web Editor (Urdu) 2

Steno Typist (English) 2

Urdu Composer 2

Note: Total Strength: 11 Staff Position in 2013: 19

Radio Pakistan Website Yearly Performance Report 2013-14

Radio Pakistan Website being accessed in 213

countries

Trainings

News & Image Editing For Web moderated by VoA Webeditor in Jan 2012

Social Media and Broadcasting organized by Public Affairs Section of US Embassy in September 2012

Social Web/Web Design organized by DW Akademie in December 2012

Web/SMS SoP for Publishing Content

Agencies,PR etc

Correspondents

CNO

Reporting

Controller News

Controller Website/SMS

Webdesk

NCAC, ProgrammeSales, Marketing,HR

Salient Features

42 sections

Live Audio Streaming of 7 channels

Bulletins Audio & Text

Advertisements

Contact Information

All about PBC

Salient Features of Website

Home Page

Live Streaming of 10 channels available on website in two audio formats MP3 and WMA

Provincial, regional news upload in above

mentioned applets

Salient Features of Website

Special Features of Website

Audio Text

Lead StoryTop Stories

Headlines

Latest News

Special Reports

N. W. TDPs

Economy

Health & Science

Arts & Entertainment Picture Gallery

World

Business

Sports

Weather

Special Event

News Analyses

Radio Tararkhal

News Bulletin

Twitter @RadioPakistan

In Public Sector Organisations, Radio Pakistan Twitter Account is the leading Social Media icon.

Its Posts reach almost all the account holders of Twitter.

Most of the National and Intl Personalities following the Radio Pakistan Twitter Account

Facebookhttps://www.facebook.com/radiopakistanofficial

Radio Pakistan Facebook Page has above 1.5

million likes

Its posts reach to 10 million facebook users

every day.

Resources

Incharge SMS

Web Editor (English)

Bulletins Recording

(Steno)

ANE

Web Editor (Urdu)

Composer

(Urdu)

2 Work Stations Core i 52 Work Stations Core i 32 Work Stations Core 2 Duo

LCD TV 2 Mini Laptop 1Audio Speakers 3

Future Goals

Launch of New Website

Launch of Mobile Application

All Foreign Languages Bulletins to be uploaded on Website

Radio Pakistan Urdu Twitter Account

Social Media Training of all Correspondents

Event Coverage

Interactive Desk

E-Marketing

New Website Vs Existing Website

Mobile Based Application

Our Web developer Mr. Hashim has developed an Android application with special features for mobile users.

1. News

2. Listen live

3. Facebook

4. Twitter

5. Watch Live

6. Youtube

Programmes Current Affairs

Coverage of Programmes

BBC Urdu Service DW

International Websites

International Websites