Qualtrics Panel Management The future of market research

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Qualtrics Panel Management

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Introduction Qualtrics Overview Qualtrics Panel Management Demo Q&A

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Braydon Anderson marketing

Andrew Peterson subject matter expert

Brands & Organizations

8.1K + of the top 100

business schools

99

Users

2.3M + Used In

Countries

75 +

The World’s Leading Insight Platform

PROVO / USA DUBLIN / IRL SYDNEY / AUS SEATTLE / USA

Customer Insights Voice of the Customer Programs

Customer Satisfaction Surveys Net Promoter Systems

Website Experience Feedback

Employee Insights 360-degree Employee Feedback Employee Engagement Surveys Employee Satisfaction Surveys

Exit Interviews

Market Insights Ad Testing

Concept Testing Market Research Academic Studies

All your insights in one place

The future of market research

o  Leaders today want more data.

o  How do researchers keep up with the demands?

o  They want it faster.

Qualtrics Panel Management

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What is Panel Management?

o  Opt-in

o  Agreed

INCENTIVE COMMITMENT

o  Surveys

o  On-going Basis

Benefits of having your own Panel

Benefits of having your own Panel

Benefits of having your own Panel

Benefits of having your own Panel

Benefits of having your own Panel

It’s Simple

Past

Future

Slow

Past

Get Request

Present Findings

Fast

Future

Get Request

Present Findings

Disjointed Systems

Past Vendor A Customer Satisfaction Program

Vendor B Panel Management

Vendor C Ad Hoc Market Research

[+] Vendor D

Website Feedback

Singular Platform

Future

ü  Lower the Learning Curve ü  Eliminate Data Silos ü  Cut Costs ü  Monitor the Respondent Experience

Manual

Past

Automated

Future

Automated Opt-Out Management

Automated

Future

Automated Contact Frequency Controls

Automated

Future

Automated Deduplication

Automated

Future

Automated Response History Tracking

Feedback

One-Dimensional Recruitment

Past Hi  John,    Because  you  are  one  of  our  most  loyal  customers,  we  would  like  to  invite  you  to  join  our  exclusive  ACME  Feedback  Panel.  As  a  member  of  the  panel,  you  will  be  invited  to  take  part  in  important  surveys  about  our  products  and  services.  You  can  expect  to  receive  approximately  1-­‐2  surveys  per  month.    Should  you  decide  to  parIcipate,  you  will  be  entered  to  win  a  $100  ACME  GiM  Card  every  month.    To  join,  please  follow  the  link  below:    Join  Now    As  always,  thank  you  for  being  a  great  customer.    Sincerely,    Braydon  Anderson  Market  Research  Manager  ACME  CorporaIon  

Multidimensional Recruitment

Future

Site Intercept

Multidimensional Recruitment

Future

QR Codes

Multidimensional Recruitment

Future

Social Media

Multidimensional Recruitment

Future

In-Person

Join Our Feedback Panel

Right Here. Right Now.

Please provide the following

Login Portals

Past

Intelligent Emails

Future

Mobile-Challenged

Past

Mobile-Friendly

Future

Device Detection Responsive Themes Compatibility Advisor

Complex Redemption

Past Insufficient Points Insufficient Points Insufficient Points

Insufficient Points Claim for 1680 Points Claim for 2250 Points

Welcome Andrew. You have 2500 points to spend.

Rewards Automation

Future Get Rewards

Earn 50 points and we’ll instantly send you an email with a $10 Tango Card. It’s that easy.

Past

“It’s easy”

“It’s hard”

Future

Collect. Analyze. Act.

Powerful survey engine

Automated Recruitment

Contact Frequency

Incentives Segmentation

Respect Opt Outs

Over 40 languages

World-class Training and

Support

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Success Stories

“Because of the branded panel we created using Target Audience, I can

do more research and our surveys break through the clutter.

Additionally, the rich respondent profiles help me target my surveys in a

matter of minutes. I can send surveys to the right people and I don't

worry about inundating alumni with too many feedback requests.”

- Jean Romeo, Director of Market Research

1 2,500 50-75% PERSON

RESEARCH TEAM ALUMNI PANEL

MEMBERS RESPONSE

RATE

By recruiting their own

alumni panel, Dartmouth

saves money, conducts

more research, and

increases response rates.

With Qualtrics, Gogo’s

research team reduced

research spend and cut

turnaround time from 12

to 2 weeks. “It wasn’t worth the effort or time that I was putting in trying to

get our vendor to make changes quickly. Now, using Qualtrics, we

can make survey changes and get results in no time. It’s been a

great benefit to the team and to the business.”

- Alyssa Hayes, Manager, Global Insights

8,700 800 4 USER

AIRCRAFTS EMPLOYEES TEAM

MEMBERS

6,500 4x PANEL

MEMBERS MORE

RESEARCH

Q&A