SOLUTION OVERVIEW

Customer Name: Godrej Consumer Products

Industry: Manufacturing – Consumer Products Function: Finance, Sales & Supply Chain

Geography: India

Challenges:

Duplication in reporting and delayed response times across departments

Create an easier, more effective reporting process

Improve decision making

Deliver near real-time access to reports

Solution: GCPL deployed QlikView 11 business discovery software into its sales function for in excess of 350 users. The organization intends to implement the solution across its supply chain and finance departments before rolling it to its other international locations around the world.

Benefits:

Delivered a ‘self-service’ model for reporting across all users

Enabled users to access real-time data for immediate, more accurate decisions

Delivered first application within schedule

Data Source Systems Database: SAP, Distributor Management System, Other external data sources

Partner: Green Cube Infotech

GODREJ CONSUMER PRODUCTS IMPROVESDECISION-MAKING WITH NEAR REAL-TIME ACCESS TO BI USING QLIKVIEW

“Data is of limited value, unless you can act upon it. While we have not calculated the actual financial return on investment, the fact is that the QlikView BI solution provides us with actionable data means we can be more agile and effective as a business – that is an immediate return on the investment.” – Subrata Dey, Executive Vice President – Information Technology, Godrej Consumer Products Ltd

OVERVIEW

Founded in 2001 in Mumbai India, Godrej Consumer Products Limited (GCPL) is a major player in the Indian FMCG market with leading Household and Personal Care Products. The organization has five manufacturing facilities and uses a wide spread distribution network in both urban and rural markets made up of distributors, stockists and sub-stockists covering over 650,000 retailers across India. The company employs over 1,200 employees in India and has an international presence with offices in India, Sri Lanka, Bangladesh, Indonesia, UK and Africa. GCPL’s product range includes soaps, toiletries and liquid detergents.

Transforming Data Analysis

Historically, GCPL had been using SAP ERP as its foundation which was supported by the SAP Netweaver Business Warehouse solution (formerly named SAP Business Information Warehouse) for Business Intelligence, analytics and reporting. GCPL was looking for a self-service, user friendly BI solution that could provide improved analytical capabilities at all levels across the organization by allowing users to segment data across

geographies, products and sales hierarchies. Dey comments: “The existing SAP BI solution was good at creating pre-defined, static reports but we wanted to enable users to access data through a more interactive platform that would help them clearly monitor and drive performance across the entire business.” Dey adds: “It was important that the new solution is simple and easy to use, as well as providing users with self-service access to the data that mattered.” The GCPL IT team started researching possible replacement solutions, working with QlikView partner Green Cube Infotech. Following a detailed review of the options including Gartner reports, the team decided to run a proof of concept (PoC) within the GCPL environment. Dey says: “We ran a proof of concept that assessed the solution on a wide range of factors such as the ease of deployment, simplicity of the user interface, scalability and performance – we found QlikView 11 to be the best fit for our business.” Dey added: “We were also impressed with the Green Cube Infotech team. They have an extensive knowledge of the QlikView solution, which was evident throughout the proof of concept.” QlikView Deployed to Over 350 Users with Plans for Global Deployment As a first phase, GCPL initially rolled out the solution to the sales function of the business across 350 users. The second phase will see the solution rolled out to the supply

TIME TO VALUE

Data insights

deliver immediate value

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“BI is a journey which is constantly evolving. We are mid-way in our journey with the QlikView solution and we are confident it will form an effective base from which to develop our business over the coming years. We are looking forward to developing our relationship with QlikView.”

– Subrata Dey, Executive Vice President – Information Technology, Godrej Consumer Products Ltd

chain function, followed by finance and any other remaining functions of the business. Long-term GCPL also plans to extend the solution across its global network. The deployment of the QlikView solution took around three months to fully deploy and required no user training. Dey comments: “Efficient deployment was imperative for such a critical tool for the business. The QlikView solution was very simple to set up, integrate and customize. Users can get up and running in next to no time. It has not only met our expectations, but it has exceeded them.” Dey adds: “The area that takes time is actually our internal assessment of what each team needs in terms of a customized view of the data. The solution development and deployment is efficient and hassle-free.” Improved Decision Making through Greater Data Analysis Using QlikView, GCPL has improved decision making throughout the organization with increased access to data and more effective insights drawn from that data. Dey comments: “QlikView allows us to track our primary and secondary sales, distribution coverage, field force productivity and complete demographic analysis. It helps us in trend analysis to understand what is happening across the business – –by geography, by brand/categories and so on. We can then take corrective action if required.” Dey adds: “With an increased level of data analysis, we are in a position to make more informed decisions. Looking at it from the sales team perspective, better decision making will in turn have a

positive impact on our revenues.” Near Real-Time Access to Data Previously a dedicated member of the GCPL team would have to generate a report and then provide this to the relevant sales team for review and actions, which was time consuming and ineffective. However, using the QlikView solution the GCPL team have created a ‘self-service’ model, whereby a user can simply log-in to the system and run the reports they require in near real-time. Dey comments: “Users at all levels of the business can now access the data they need, when they need it. This is a huge improvement that will clearly have a positive impact on employee productivity.” QlikView Delivers Immediate Value The GCPL team feel they have embarked on a journey and believe that QlikView provides a solid foundation for the future. Dey says: “Data is of limited value, unless you can act upon it. While we have not calculated the actual financial return on investment, the fact the QlikView solution provides us with actionable data means we can be more agile and effective as a business – that is an immediate return on the investment.” Dey concludes: “BI is a journey which is constantly evolving. We are mid-way in our journey with the QlikView solution and we are confident it will form an effective base from which to develop our business over the coming years. We are looking forward to developing our relationship with QlikView.”