USING EXPERIENCE

PROFILES

phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud

al youngblood :: :: postmodern@gmail.com :: :: @alyoungblood

PUGET SOUND WORLD USABILITY DAY 2014

Significant emotions are

qualities of experience;

esthetic quality that rounds

out an experience into

completeness and unity.

John Dewey

I FELT _____.

clearfulfilling

engagingusable

delightfuluseful

intuitive

fast

powerful

fluid

familiar

full-featured

pleasing

leading

compellingaward-winning

lightweight

Experience was first

TECHNOLOGY

≠

EXPERIENCE

Experience was first

INTERFACE

≠

EXPERIENCE

clearfun

engagingclean

delightfuleasy

intuitive

fast

powerful

fluid

familiar

full-featured

pleasing

beautiful

compelling

award-winning

lightweight

clearnot able

relaxedrushed

irritatedable

interested

apathetic

powerful

good

negative

frustrated

pleased

delighted

empowered

uncooperative

confused

Experiential qualities must be

distinguished from the

properties of objects. They

are intuited and not subject to

error or judgment.

CI Lewis

QUALIA

Experiential qualities must be

distinguished from the

properties of objects. They

are intuited and not subject to

error or judgment.

CI Lewis

clearfun

engagingclean

delightfuleasy

intuitive

fast

powerful

fluid

familiar

full-featured

pleasing

beautiful

compelling

award-winning

lightweight

clearnot able

relaxedrushed

irritatedable

interested

apathetic

powerful

good

negative

frustrated

pleased

delighted

empowered

uncooperative

confused

Experience was first

INTERFACE

PROPERTIES

≠

EXPERIENCE

QUALITIES

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

understanding

negative experience

engagementdetachment

few choices

unimportance

serendipity

positive experience

unclear understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

Experience Profiles

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

understanding

negative experience

engagementdetachment

few choices

unimportance

serendipity

positive experience

unclear understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

familiarity

inability

ignorance

concernapathy

difficult environment

unclear understanding

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

strangeness

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

familiarity

inability

ignorance

concernapathy

difficult environment

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

strangeness

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

unclear understanding

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

familiarity

inability

ignorance

concernapathy

difficult environment

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

strangeness

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

unclear understanding

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

familiarity

inability

ignorance

concernapathy

difficult environment

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

strangeness

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

unclear understanding

Use Experiences Profiles to…

Understand and focus on Qualia, the

actual qualities of personal experience

Discover and identify Qualia in context

Assess Qualia before, during, and after

experiences, over time and across

changes in context and circumstance

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

understanding

negative experience

engagementdetachment

few choices

unimportance

serendipity

positive experience

unclear understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

Experience Profiles

Experience was first

WE’VE BEEN

HERE

BEFORE

1950s Deming and Morita

Process Controls and TQM

1964 Osgood

Semantic Differential

1965 Mizuno and Akao

Quality Function Deployment

1970s Nagamachi

Kansei Engineering

1980s NASA – TLX

HMI Load Index – Inspired Phillip

1990s Market Research Innovation

Voice of the Customer (Griffin, Hauser)

Conjoint Analysis (Srinivasan)

1997 Jordan

Product Personality Assessment

The challenge of Human

Factors is to look beyond

success and task completion;

we must address this

question holistically

Patrick Jordan (1997)

Product Personality originally

used Meyers Briggs but

remade as Semantic Scale

209 descriptors

17 dimensions

Experience was firstKANSEI

People are diverse but

fundamentally all people seek

a pleasant and emotional

satisfaction in life quality

Mitsuo Nagamachi

Experience was first

KANSEI

=

FEELINGS

+

EXPERIENCE

Experience was first

KANSEI

=

QUALIA?

Experience was first

KANSEI

AFFECTIVE

ENGINEERING

Experience was firstKAE

Experience was first

GET KANSEI

DESIGN SD SCALE

ASSIGN TO PRODUCT

TEST WITH CUSTOMER

INTERPRET

DESIGN

Experience was first

PCA + PLSPrincipal Component Analysis + Partial Least Squares

Experience was first

EXPERIENCE

PROFILES

WORK IN PROGRESS

Experience was first

GENERATIVE

OR

PRESCRIPTIVE

Experience was first

GENERATIVE

OR

PRESCRIPTIVE

Experience was first

LARGE SEMANTIC SET

FILTER BY INSPECTION

TEST

INTERPRET

DESIGN

Experience was firstSIMPLE VERSION

Experience was firstFACTOR ANALYSIS

Experience was firstHARD VERSION

Experience was first

CLUSTER ANALYSIS

(K-MEANS)

PCA + VERIMAX ROTATION

Experience was first

THIS IS JUST

MODEST

START

THANK YOU!!

phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud

al youngblood :: :: postmodern@gmail.com :: :: @alyoungblood