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PTI & PAT live coverage analysisOn 3rd September 2016 rally
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Media Analysis
Imran Khan’s Pakistan Tehreek-e-Insaf (PTI), Tahir ul Qadri’s Pakistan Awami Tehreek (PAT) and Sheikh Rasheed’s Awami Muslim League have joined hands to launch a massive September 3 protest rally called Tehreek-e-Ehtesab from PTI and Tehreek-e-Qassas from PAT in Lahore and Rawalpindi.
All TV Channels broadcast this protest in News bulletins, Breaking news and live telecast up to the end of rally.
Mediatrack select 12 TV Channels for coverage analysis. If Channels charge the one day coverage cost than it makes 50.6 million rupees that was absolutely free from the Channels. 40% converge to PAT and 60% PTI
PAT43%
PTI57%
PTI & PAT Share Of Voice3 September 2016
Based on coverage timeData Source:
Break
ing New
s PAT
Break
ing New
s PTI
Detail N
ews P
AT
Detail N
ews P
TI
Headli
ne New
s PAT
Headli
ne New
s PTI
Live C
overa
ge PA
T
Live C
overa
ge PTI
1.3
6.7
1.23.8
1.43.0
39.3
43.3News type wise SOV
Breaking news, detail news or live coverage PTI get more mileage. But during the Dr. Tahir ul Qadri speech most of the Channels were telecast PAT after his speech turn to Imran Khan .
Data Source:
92 News5% Aaj News
3%
AbbTakk10%
Ary News8%
Capital4%
Dunya News18%
Express News11%
Geo News10%
Jaag TV8%
Neo TV 8%
News One5% Samaa TV
8%
Channel Share
Dunya News gave more coverage followed by Express. Capital and AAJ were at lower end with 4% each.
Data Source:
92 News8%
Aaj News4%
Abb Takk10%
Ary News9%
Capital6%Dunya News
16%
Express News9%
Geo News8%
Jaag8%
Neo8%
News One7%
Samaa8%
PAT Share by Channel
Data Source:
PTI Share by Channel
92 News3% Aaj News
3%Abb Takk
10%Ary News
7%
Capital3%
Dunya News20%Express News
14%
Geo News12%
Jaag7%
Neo8%
News One4%
Samaa8%
Data Source:
92 News
Aaj News
Abb Takk
Ary News
Capital Dunya News
Express News
Geo News
Jaag Neo News One
Samaa0
50
100
150
200
250
300
PATPTI
PTI vs PAT by Channel
Dunya, Express and GEO gave more mileage to PTI where as 92News, ARY and News one to PAT.
Data Source:
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