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What do you think about the data you give away,
about your privacy ?
What do you think about the data your things transmit to global networks ?
Privacy vs. Analysis
Decouple!
More value for things & users, BUT:
More data for manufacturers
& services, BUT:
The IoT market of everything creates
A market of everything … for everybody
Anonymity + privacy Data protection + analysis
Strong need to decouple the process
?
•Wearables •Connected cars •Smart grid/home sensors •Fitness tracker •Smart watches •tbc.
•Manufactures of sensors •Smart grid providers •BigData analysts •Sensor services •Web services (registers users) •tbc.
A job to get done …
Data producer = data owner Data collector = data analyst
Create clear ownership + anonymized data = data sovereignty
?
•Access to services •Anonymous authentication •Control over own data
•Access to sensor data/user data •Security compliance •Better product/service
• patented method for anonymization & pseodonymization of users & things
• service combined with reliable user differentiation for data mining
• strictly considering the approach of privacy & security by design
• development in cooperation with Fraunhofer security experts
psoidoA job for:
How to the market?
• offering privacy enhancing technologies • enabling privacy compliant analytics • with domain specific modeling of BigData analyses
-> samples for applications at the end
psoido
!
!
!
!
psoido service
Win / Win: more & better data + security & privacy = bigger value
psoido core
User or Sensor
Makes authentication and defines WHAT data for WHICH services ans stays in control
of the data
!Data
Sovereignty
Data Analyst
Gets compliant data without conflicts to
personal data but the ability to differentiate
The privacy platform for billions of things & users
The conciliation of privacy, security & BigData
psoido.com
Companies need to address these privacy concerns and be prepared for changes in data protection regulation. … Consumers and employees are increasingly concerned about how the data might be used, and the risk of criminals stealing it during a breach. Companies need to address these privacy concerns and be prepared for changes in data protection regulation.
!Verizon Study: State of the Market
THE INTERNET OF THINGS, February 2015
None of us should accept that the government or a company or anybody should have access to all of our private information. This is a basic human right. We all have a right to privacy.
!Tim Cook, CEO Apple Inc.
Interview with „The Telegraph“ February 2015
I don’t want to live in a world where there’s no privacy, and therefore no room for intellectual exploration and creativity.
!Edward Snowden, Data Analyst & Security Expert
Interview with CNN Politics June 2013
Democracy and innovation depend on creativity and the open exchange of diverse ideas, but fear of a loss of privacy can stifle those processes.
!Dr. John Launchbury, DARPA Program Manager
Press release „Brandeis Program“ March 2015