2. How have they have used the website topromote their Brand
Image?Katy B on her website, connects with herfans emotionally
because the fans thatreally do admire her have a lot
ofopportunities on this website to keep upwith her, and find out
about what shesup to with her personal life. This is veryimportant
for the fans to engage withKaty B.Katy B allows her fans to connect
with herthrough this website very well. Especiallythe bar at the
top that says About Me sothat other audience that do not knowmuch
about her can know what shes allabout.They also have the Katy B
Shop for fansto be able to download her songs,download ringtones
and theyre also ableto buy concert tickets from this websitewhich
is extremely useful.
3. How have they have used the website topromote their songs?To
promote Katy Bs songs, this websitevisually allows fans to click on
the video andthey are suddenly able to see her latest musicvideos.
By promoting her songs on thiswebsite also, enables the audience
toimmediately engage with her and her musicbecause the videos are
only one click away,they do not have to spend time searching
onYoutube for her songs, they could instantlyjust visit this
website and know what theywould like to known as well as being able
tobuy concert tickets.
4. Overall, this website is a very useful way of promoting the
Artist Brandinstantly allowing fans and target audience to engage
with her life andmusic. The bar on the website which allows fans to
buy concert ticketsare the best way to gain audiences trust and
attention because theywould instantly trust this website to
purchase concert tickets ratherthan any other websites.