2.How do the elements of your production work together to create a sense of ‘branding’? 

-by Shahbano Munir

• 'Branding' is undoubtly considered an important element in success of a media product. To start with our music video, we had to make a timeline and a mind map to make our work look more effective. For our video a synopsis was written along with a proper storyboard and shot list. Genre research took place, which we decided after we were done with the research on different genre.

• We also had to budget our video. We visited the locations several times to decide the mise-se-scene and it took place at different locations to make the video look more realistic.

• Different camera angles and shots have been used which were pre planned. My video also had a flashback, which was easily identifiable because of the editing done. We had to take a lot of different shots on different days and dispose off a lot of shots to create one good product. The costumes and props were also pre planned. Lighting was carefully chosen (High key Day light). After completing all our shots, it took us a very long time to edit our video from first rough cut to the final cut in Sony Vegas pro to create one continuous piece by joining several shots together.

• In my production work I made a digi-pak for my music album, however I think that it has really created a sense of branding as from the cover you could judge the genre and it attracts the audience.

Above picture is my album cover, looking at this picture we can have a idea that what kind of genre would be of the music video. 

• We also created a website for our artist “Baaghi the rebellious” and promoted our album “Tere Ishq Mein”. On this website the video can view the music video, leave comments, shop online from their store which includes their bands logo shirt and phone covers which would attract the young youth. You can also tweet them for the recent updates. This all together will create a sense of “branding”.

All these elements of production worked together to create a sense of branding as it is impossible without these elements.