PREDICTIVE ANALYTICS IN THE WORLD OF BIG DATA

Predictive Analytics technology has been around for decades, the time has come for this technology finally there is a steep growth and future. Predictive Analytics was mostly a pet of Statisticians and Mathematicians but it is no longer the same due to the changes in the Technology and usage.

Today, Predictive analytics potential and usage is a trend towards business analysts and other business users making use of this technology. Predictive Analytics can provide advantage the companies want to gain information and insight from data.

Predictive Analytics enables Data scientists and Data executives and decision makers with information to detect patterns and trends, anticipate events and spot anomalies. Predictive Analytics is utilized for forecast using what-if analysis, and learn of changes in customer behavior.

Predictive analytics Enhance the business performance Provides customer behavior and patterns Enables proactive actions Provides information beyond historical data Provides insight into business pattern Provides data to take actions for desired business results

Behavior

Performance

Pattern

Predictive analytics earned a better power and advantage due to the increase in software and hardware computational power the advent of big data. Companies are looking to use the technology to predict trends and understand behavior for better business performance.

Social, Machine data, Cloud data, Internet usage data there is unlimited amount of useful data that is impossible to tap without the advent of new technologies like Big Data technologies.

Now companies are able to use new technologies for using predictive analytics across a range of disparate data types to achieve greater value. Industry is looking to deploy predictive analytics against big data.

MachineSocial

Web

Cloud

Beyond OLAP CUBES

Text

Web

Social

Predictive analytics is also being operationalized more frequently as part of a business process. Predictive analytics complements business intelligence and data discovery. Organizations are able to go beyond the analytic complexity limits of OLAP processing.

Companies are implementing Predictive analytics for advantage of the market and market forces. Predictive analytics is evolving into a specialized market of the future. Marketing and sales are big current users of predictive analytics for market analysis, Customer behavior, and trends by making use of the technology for future market tapping.