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THE$OMNICHANNEL$DMP$FOR$RETAILERS$
D A T A : F U E L F O R C U S T O M E R R E L A T I O N S H I P
E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase babyfood at my local
supermarket
E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase babyfood at my local
supermarket
I use my loyalty card.
# 6473 1324 3242 1342
E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase babyfood at my local
supermarket
I use my loyalty card.
# 6473 1324 3242 1342
I browse one of the websites of the retailer that tags me
with a cookie.
E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase babyfood at my local
supermarket
I use my loyalty card.
# 6473 1324 3242 1342
DIGITALIZATION POINTS
Tablet & mobile apps
CRM websites, loyalty programs, online grocers…
Connected devices
I browse one of the websites of the retailer that tags me
with a cookie.
E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase babyfood at my local
supermarket
I use my loyalty card.
# 6473 1324 3242 1342
This cookie is targeted on ad-
exchanges…
BEHAVIORAL TARGETING
DIGITALIZATION POINTS
Tablet & mobile apps
CRM websites, loyalty programs, online grocers…
Connected devices
I browse one of the websites of the retailer that tags me
with a cookie.
E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase babyfood at my local
supermarket
I use my loyalty card.
# 6473 1324 3242 1342
with an ad chosen based on my offline purchases…
This cookie is targeted on ad-
exchanges…
BEHAVIORAL TARGETING
DIGITALIZATION POINTS
Tablet & mobile apps
CRM websites, loyalty programs, online grocers…
Connected devices
I browse one of the websites of the retailer that tags me
with a cookie.
E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase babyfood at my local
supermarket
I use my loyalty card.
# 6473 1324 3242 1342
with an ad chosen based on my offline purchases…
This cookie is targeted on ad-
exchanges…
BEHAVIORAL TARGETING
…which may impact my next
purchase.
MEASURE
DIGITALIZATION POINTS
Tablet & mobile apps
CRM websites, loyalty programs, online grocers…
Connected devices
I browse one of the websites of the retailer that tags me
with a cookie.
E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
USE ONLINE & OFFLINE RETAILER DATA TO TARGET
SPECIFIC AUDIENCES
I purchase babyfood at my local
supermarket
I use my loyalty card.
# 6473 1324 3242 1342
with an ad chosen based on my offline purchases…
This cookie is targeted on ad-
exchanges…
BEHAVIORAL TARGETING
…which may impact my next
purchase.
MEASURE
DIGITALIZATION POINTS
Tablet & mobile apps
CRM websites, loyalty programs, online grocers…
Connected devices
I browse one of the websites of the retailer that tags me
with a cookie.
