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10
•
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–
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–
–
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76
62
50
29
17
13
12
16
29
24
3
5
6
15
24
8
5
12
14
19
16
16
14
16
0 25 50 75 100
internet
traditional TV
traditional radio
traditional newspapers
traditional magazines
Daily, almost daily Weekly Monthly Less often Never
0
1
2
3
4
5
0 5 10 15 20 250
1
2
3
4
5
0 5 10 15 20 25
internet
radio
TV
(Y) Average number of hours per typical day
(X) Average number of days per month
magazines
newspapers
Slovenia C/SEE
78
63
50
31
25
24
7
6
5
69
63
45
24
21
13
22
8
5
0 25 50 75 100
smartphone
portable PC
stationary PC
tablet
traditional mobile phone
smart TV
TV device*
game console
e-reader
Slovenia C/SEE
78
72
70
69
68
67
67
66
61
0 25 50 75 100
Slovenia
Turkey
Macedonia
TOTAL
Slovakia
Poland
Serbia
Bulgaria
Romania
32
31
28
26
24
23
21
19
19
0 25 50 75 100
Slovakia
Slovenia
Bulgaria
Romania
TOTAL
Poland
Turkey
Serbia
Macedonia
77
77
71
62
51
34
7
73
75
70
54
42
43
19
0 25 50 75 100
portable PC
smartphone
stationary PC
tablet
smartTV
traditional mobile phone
game console
Slovenia C/SEE
0
2
4
6
8
10
12
14
16
18
0 20 40 60 80 1000
2
4
6
8
10
12
14
16
18
0 20 40 60 80 100
portable PC
stationary PC
tablet
(Y) Average number of days per month spent online
(X) Penetration of devices
smartTVtraditional mobile phone
Slovenia C/SEE
smartphone
game console
91
74
70
87
75
65
0 25 50 75 100
TOTAL
TV + internet
internet in a few devices
Slovenia C/SEE
86
85
84
80
76
75
74
73
69
0 25 50 75 100
Bulgaria
Serbia
Macedonia
Slovakia
Poland
TOTAL
Slovenia
Turkey
Romania
75
74
70
65
65
65
64
61
55
0 25 50 75 100
Macedonia
Turkey
Slovenia
Bulgaria
Slovakia
TOTAL
Romania
Serbia
Poland
25
25
20
19
17
14
0 20 40
visiting program website
searching a product seen on TV
searching info about people onTV
reading comments on socialmedia
checking TV critics about theprogram
sharing comments on socialmedia
58
3737
3323
312526
222424192726
189
0 20 40 60 80 100 120 140 160
using e-mailsearching web pagesusing maps, locationsusing social networks
reading articles on portalswatching video
listening to music onlineusing communicators
buying onlineusing price comparison sites
playing gamesreading about brands
banking onlinevisiting forums, blogs
investing online
PC stationary PC portable smartphone tablet
67
44
30
26
23
22
20
16
15
73
50
32
18
18
19
12
17
8
0 25 50 75 100
internet
friends, family
TV
advertising
expert, specialist
brand's info
print - magazines
print - newspapers
radio
Slovenia C/SEE
76
72
59
59
46
43
39
35
28
62
70
49
53
35
33
31
27
24
0 25 50 75 100
expert, specialist
friends, family
brand's info
internet
print - magazines
print - newspapers
TV
radio
advertising
Slovenia C/SEE
0
10
20
30
40
50
60
70
80
0 20 40 60 80 100
(Y) Usefulness
(X) Credibility (top-2 boxes)
internet
friends, family
TV
advertising
expert, specialist
brand's infonewspapers
magazines
radio
26
23
23
23
21
18
12
10
10
22
23
22
18
21
18
9
9
8
0 10 20 30 40
e-mail advertising
links in search engines
graphic advertising on websites*
links in articles
presence of brands in SNS*
video advertising*
advertising in apps*
pop-up windows *
mobile advertising
Slovenia C/SEE
46
48
30
42
47
38
28
35
26
29
27
33
26
28
18
10
10
13
22
17
10
6
6
7
9
7
12
9
8
9
9
6 13
0 20 40 60 80 100
planning purchase
looking for new products, services
looking for information, opinions
choosing an offer, a product
shopping
sharing opinion
definitely yes (5) 4 3 2 definitely no (1) hard to say
56
71
73
70
54
63
54
69
71
67
58
61
0 20 40 60 80 100
planning purchase
looking for new products, services
looking for information, opinions
choosing an offer, a product
shopping
sharing opinion
Slovenia C/SEE
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