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Data Source:
For the Month of August 2017
Mediatrack monitor the print media data from Karachi, Lahore, Islamabad, Multan, Peshawar, Quetta & Hyderabad Regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
Data Source
0.8%
0.8%
0.8%
0.9%
0.9%
0.9%
1.0%
1.0%
1.1%
1.2%
1.2%
1.4%
1.4%
1.6%
1.6%
7.0%
12%
15%
16%
17%
INTERNET SERVICE
MOBILE PHONE OPERATORS
MEDICINE
PETROL/LUBRICANTS
WATCHES/CLOCKS
GOVT OF KPK
FURNITURE
INSURANCE COMPANIES
UPS/STABLIZERS/GENERATORS
RAZERS
SHOPS
HOSPITALS/DAWAKHANA
GOVT OF SIND
INVESTMENT COMPANIES
CORPORATE IMAGE
BANKS
FEDERAL GOVERNMENT
INSTITUTES
GOVT OF PUNJAB
CONSTRUCTION COMPANIES
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
2%
2%
2%
3%
3%
13%
15%
EASTERN PRODUCTS
UNIVERSITY OF CENTRAL PUNJAB
HEC
CHINA MOBILE
STATE LIFE
SHOPPING CENTER
HABIB BANK
GOVERNMENT OF KPK
VIRTUAL UNIVERSITY
ETIHAD HOLDINGS
BANK ALFALAH
GOVERNMENT OF SINDH
PUNJAB GROUP OF COLLEGE
IZHAR GROUP
DHA
TREET CORPORATION
UNITED BANK
PAKISTAN NAVY BENEVOLENT
GOVERNMENT OF PAKISTAN
GOVERNMENT OF PUNJAB
0.8%
0.8%
0.8%
1.0%
1.0%
1.1%
1.1%
1.2%
1.2%
1.3%
1.4%
1.4%
2%
3%
3%
3%
3%
4%
4%
4%
HABIB BANK
EDUCATION DEPT KPK
DHA LAHORE
VIRTUAL UNIVERSITY
ENERGY DEPARTMENT PUNJAB
PUNJAB GROUP OF COLLEGE
PUNJAB SKILL DEVELOPMENT FUND
MINISTRY OF INFORMATION
ETIHAD TOWN
BANK ALFALAH
MINISTRY OF INTERRIOR PUNJAB
MINISTRY OF HEALTH PUNJAB
DREAM GARDENS
UNITED BANK L
GOVERNAMENT OF PUNJAB
NAVAL ANCHORAGE GWADAR
AGRICULTURAL DEPARMENT
HOME DEPARTMENT PUNJAB
PM YOUTH SKILL PROGRAM
FBR
Based on revenue
English
31%
Urdu
69%
INSIDE41%
BACK COVER22%
FRONT COVER22%
FRONT INSIDE11%
BACK INSIDE4%
Lahore got high share instead of Karachi
Lahore39%
Karachi30%
Islamabad21%
Multan4%
Quetta3%
Peshawar2% Hyderabad
1%
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
24
910 11
12
19
15
NOTE: We track the all categories but few of them are here. Charts arebased on spend.
GOVT OF PUNJAB 51%
FEDERAL GOVERNMENT
40%
GOVT OF SIND5%
GOVT OF KPK3%
GOVT OF BALOCHISTAN
1%
CHINA MOBILE91%
TELENOR PAKISTAN9%
UBL40%
BANK ALFALAH19%
HBL13%
SILK BANK9%
NBP7%
BANK OF PUNJAB5%
AL BARAKA2%
JS BANK1% MCB
1%
OTHERS3%
STATE LIFE BIMA74%
TPL INSURANCE17%
SINDH INSURANCE6%
EFU 2%
PAK QATAR 1%
EMIRATES AIRLINE39%
ETIHAD AIRWAYS35%
PAKISTAN INTERNATIONAL
AIRLINE1%
QATAR AIRWAYS24%
TURKISH AIRLINE1%
FAW V2 CAR95%
SUZUKI CIAZ3%
UNIQUE MINI CAP1%
401 DIXIE MAZDA CAR1%
ORIENT REFREGERATOR
89%
PEL DEEP FREEZER11%
SANOFI ANVENTIS64%
GETZ PHARMA22%
MARTIN DOW PHARMA
10%
ABBOTT LAB3%
PAKISTAN PHARMA MANUFACTURERS
ASSOCIATION1%
ENGRO FERTILIZERS
12%
FOUR BROTHERS 28%
SURAJ FERTILIZERS52%
ROSHAN FERTILIZERS8%
CALTEX HAVOLIN 33%
MARI PETROLEUM 30%
ZIC ENGINE OIL11%
ENEOS MOTOR OIL8%
BERLIN PETROLEUM8%
PSO 8%
VALVOLINE LUBRICANT
2%
SPARCO PAINT41%
BRIGHTO PAINTS35%
ICI WEATHER SHILED
15%
DULUX PAINT5%
MASTER PAINTS4%
BRITE POWER54%
GAI WASH POWDER24%
ARIEL DETERGENT15%
SUFI SUPER DETERGENT
7%
SABA SOAPS58%SUFI CLASSIC SOAP
15%
COOL & COOL
SHOWER GEL6%
PALMOLIVE SOAP
5%
NISA CAMEL MILK SOAP
4%GOLDEN PEARL
6%OTHERS
6%
STARLET SHOES46%
TODS SHOES11%
DELUXE SHOES11%
JULKE SHOES8%
ENGLISH BOOT HOUSE
7%
STYLO SHOES7%
SERVIS SHOES6%
REEF LAND SHOES
3%
MOCHI 1%
One of the main Players BATA is not active
G.F.C FAN51%
PAK FAN31%
TAMOOR FANS11%
STARCO FANS4%
ROYAL FAN3%
AL SHAIKH FANS0%
DIAMOND FOAM15% JOY FOAM
6%
MASTER FOAM62%
UNI FOAM17%
SHAUKAT KHANUM 4%
AL KHIDMAT 3% REDO MEDICAL
2%
AMAN FOUNDATION2%
CHHIPA 1%
OTHERS88%
COROLI CORN OIL35%
COMMANDER GHEE & OIL28%
DALDA7%
BORGES OLIVE
OIL6%
SHAMA BANASPATI & OIL5%
GAI BANASPATI & OIL5% OTHERS
14%
NURPUR MILK54%
PAKOLA MILK22%
MILK PAK MILK15%
EMBORG CHEESE4%
KHADAMS FOODS
3%
ADAMS FOOD2%
VITAL TEA97%
PEARL DUST TEA1%
GINSENG GREEN TEA1%
TAPAL FAMILY MIXTURE
1%
PEEK FREANS SOOPER69%
EURO BAKE CAKES23%
LU TIGER BISCUIT7%
BAKE PARLOR CUP CAKE1%
about Mediatrack PakistanMediatrack is 24/7 media monitoring and Media Intelligence company providing its Partners state of the art Ad and Content (News & Program) Monitoring services from TV, Print and Social media. Also working on Afghan TV Channels and USA, UK & Canada based Pakistani ChannelsFor detail ring or write us