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PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Feb-Mar’14. It covers top advertisers, categories and brands and their % share in total advertising. DATA SOURCE: MediaBank Pakistan BASE: Newspapers and Magazines
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NEWSPAPER INDUSTRY REPORT
February & March 2014
OVER ALL NEWSPAPERS ADVERTISING (Feb & March)
Feb-ruary43%
March
57%
- Type: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms
Top 10 Newspapers (Feb & March)
Jang
Express
Tribune
Daily Tim
es
The News
Express
Dawn
Business
Record
er
Dunya
Khabrain
Nawa-e-Waqt
14.9%
8.9% 8.8% 8.4%7.7%
6.6%6.2% 5.8% 5.7% 5.6%
Top 10 Categories (Feb & March)
12.6%
7.2%6.3%
5.3%5.0%
4.1%
2.5% 2.5%1.7% 1.6%
Top 15 Sub Categories (Feb & March)5.5%
3.0% 2.9% 2.9%
1.9%
1.6%1.4% 1.3% 1.2% 1.2% 1.2% 1.2% 1.1% 1.0% 1.0%
Top 15 BRANDS (Feb & March)
GOVT of Sindh
Bahria Town
Oxford Universi
tyNBP
The Vitamin Company
MPC Health PTCL
Karachi E
lectric
Bank Alfalah
PSO
Highway Division Roads
The Bank Of P
unjab
Law And Ju
stice
Courts
GOVT of Khyber P
akhtu...
Damac
1.7%
1.4%
1.2% 1.1%
0.7% 0.6% 0.6% 0.6% 0.5%
0.5% 0.5% 0.4% 0.4% 0.4% 0.4%
Top Ten News Paper (Colored / Black & White)
JangDawn
The News
Express
Express
Tribune
Daily Tim
es
Nawa-e-Waqt
Business
Record
er
Dunya
Khabrain
35%
46%53% 49%
74%
93%
49%39%
60% 58%
65%54%
47% 51%
26%
7%
51%61%
40% 42%
Color Black / White
AD TYPE Newspapers (Feb & March)
ROP / Ordinary; 71%
Annoucement; 13%
Tender Notice; 8%
Classified; 3%
Jobs Wanted Situation Vacant; 2%
Supplement; 2%
Court Notice; 1%
Box/Window; 1%
For query on DATA, please contact:
For other queries, please contact PAS at:[email protected]
THE END
Mr. Chander [email protected]
0343-2330696
