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Marketing Analytics Report 3/24/2017
Philip Mok
Measure visits, views, impressions, clicks, and other interactions to gain insights into marketing efforts with goal of converting them to business development opportunities
Multiple platforms
Website
Purpose
Website (Google Analytics)
Website Hits from Social Media
Originally thought to be negligible marketing platform due to lack of followers (38, least of the 4)
Drove the most traffic to the website (44 sessions)
Nearly 1500 impressions and 120 visits
Less impressions and profile visits than previous month
What is an impression?
Tweet was seen on the Twitter stream of a particular account
9 more followers
Insights
Directly tweeting @teaming partners and high-profile accounts can earn high exposure (hundreds of impressions)
High interest in Lewis Mintzer’s move to PACO Technologies (89 impressions in February, 101 total)
Rebranding announcement earned 38 impressions (same number as current followers. Coincidence?)
Insights
Rebranding announcement a success (583 impressions)
Linking to news articles about projects leads to more clicks and greater engagement
Job postings on LinkedIn are targeted to the industry and the most clicked of all corporate postings
256 impressions on Lewis’ entry into company
Insights
Reached 100 targeted followers! (Q2 goal)
Posts with fun and interesting industry news articles (content) had the most engagement, will continue to post those
Insights
Not great for analytics purposes, but followed by team partners:
