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Introducing
Trend-Tracing TriggersBeyond what happened, Decision-Making based on what is going to happen.
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Only Netvibes offers Decision-Making Dashboards.
1. Aggregate all relevant content and data in one place. Unique: Personal Corpus, AutoSave, Shared Libraries.
2. Analyze numbers in their social context. Unique: MisoData, Hierarchical Dashboarding.
3. Automate your decision-making.Unique: PushMail, Potions (DoT), Trend Tracing
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How Tracing Trends worksD a s h b o a r d I n t e l l i g e n c e
Classic automation triggers when a condition is just met
t=0
D a s h b o a r d I n t e l l i g e n c eCondition Actions
Classic automation triggers when a condition is just met
Condition
t=0
Actions
Trend Tracing automation triggers when a condition is following a pattern in history
Condition
t=0
Actions
t=-1t=-2
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Trend Tracing opens to Operational Business Decision-making
1. Leadership change2. Radar movement3. Awareness evolution4. Achievement over time5. Milestone forecasting
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Change in leadership. Won or lost. Know either way.React in no time when your brand, your competitors, a new trend, influencer, source… is in or out of the Top 10
Trend Tracing benefits:
1. Leadership change2. Radar movement3. Awareness evolution4. Achievement over time5. Milestone forecasting Tesla is no longer in the
Fuel-efficient Top10Porsche just took the Top
spot in Fuel-efficiency
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Watch and react to movements within your social radar. Analyze brand sentiment, know when competitors enter the radar, and compare media channels for Ad and PR campaigns.
Porsche enters above the 5th spot in the Fuel-
efficient Top10
PR effort. Watching Porsche’s Top 10
sources of positive content. 3 pubs in
particular.
Trend Tracing benefits:
1. Leadership change2. Radar movement3. Awareness evolution4. Achievement over time5. Milestone forecasting
D a s h b o a r d I n t e l l i g e n c e
Tesla’s negative mentions are trending upward for the past 5
days
You can’t ignore upward or downward trends.Stay on top of trends to take advantage of opportunities or mitigate damage to your brand or business.
PR effort: Quality crisis is down trending for the
past 2 weeks
Trend Tracing benefits:
1. Leadership change2. Radar movement3. Awareness evolution4. Achievement over time5. Milestone forecasting
D a s h b o a r d I n t e l l i g e n c e
Robust achievements are over a period of time. Winning a battle is nice, but winning the war is what matters. Achievements are measured over a period of time. Don’t miss them.
In positive mentions, Samsung is above
Apple for the past 6 hours
Sales actuals are above plan by at least 100
vehicles for the past 2 months
Trend Tracing benefits:
1. Leadership change2. Radar movement3. Awareness evolution4. Achievement over time5. Milestone forecasting
D a s h b o a r d I n t e l l i g e n c e
2 months
Monitor milestones with comparative, predictive analytics. Watch key milestones with intersecting charts and value forecasting that help you predict trends and plan for contingencies.
Positive mentions on Samsung intersects
those of Apple
Tomorrow’s Facebook mentions may reach
daily goal of 1000
Trend Tracing benefits:
1. Leadership change2. Radar movement3. Awareness evolution4. Achievement over time5. Milestone forecasting
D a s h b o a r d I n t e l l i g e n c e
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