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Tapping Organizational

Consciousness

Dhiraj Rajaram founder

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What can nature teach us?

The acceptance of mortality.

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To love or hate complexity

“The guiding motto in life of every

natural philosopher should be,

‘Seek simplicity and distrust it’.”

- Alfred North Whitehead (1920-1990)

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Does real simplicity lie on the

other side of complexity?

Simplicity is not equal to Simplistic

Complexity is not equal to Complicated

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How do we understand the

power of interconnections?

An organization’s corpus callosum

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How is

Organizational Intelligence

different from

Organizational Consciousness?

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Intelligence

Focus on answers

Precision

Comfort

Solving Specific Problems

Consciousness

Focus on connecting questions

Expansion

Anxiety

Art of Problem Solving

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What is the difference between

Solving Specific Problems

and the

Art of Problem Solving

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Acquisition measurement

Identify customer unmet needs

Increase revenue

Improve market penetration

Competitor customer targeting

Acquisition program improvement

Targeting improvement

Customer messaging effectiveness

Customer targeting

Acquisition targets

Packaging impact on customer experience

Customer message relevance

Identify customer needs

Customer preference

improvements

Customer relationship management

Customer

Acquisition

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Is Consciousness nothing

but Intelligence looking for

other Intelligence?

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Intelligence makes us comfortable in

our hubris while consciousness asks us to

Discover Our Ignorance

and thus create some anxiety.

The losers will be quick to avoid this anxiety while winners will

persevere through a period of productive anxiety.

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What is the role of data

in our quest to understand the purpose

of organizational consciousness?

Is the interconnected nature

of business forcing us to look at the

interconnected nature of our firms?

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Culture in the words of E.B. Tylor

“that complex whole which includes knowledge, belief,

art, morals, law, custom, and any other capabilities or habits

acquired by man as a member of society.”

Some say “culture eats strategy for lunch”

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Can the purpose of

Organizational Consciousness be

to understand and influence

Organizational Culture?

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The things I ponder

• Can an organization have consciousness?

• Is intelligence a pre-requisite for consciousness?

• Does culture come from consciousness?

• Can the theory and practice of consciousness lead to

a better culture?

• Could consciousness help organizations thrive and

delay their extinction?

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Things you should ponder

• What does organizational consciousness mean to

you?

• Have you mapped the interconnected nature of the

problems in your company?

• Has the futility of connecting all your data kept you

from connecting all your questions?

• Are you tapping into your organization’s

consciousness?

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Thank You