Monthly focus i_os_japan_may_2014

iOS -May 2014

Japan

ABOUT PRIORI DATA

iOS - Japan - May 2014

PRIORI DATA Company Overview

PRIORI DATA (www.prioridata.com) is a leading provider of app data and information services on the global app economy.

Based in Berlin, we maintain one of the largest independent databases of global app information, comprised of both publicly available information and proprietary metrics and statistics.

Our information helps power decision making in the app economy.

PRIORI DATA Monthly Focus Reports

With our Monthly Focus we share a selection of our dataset with the global analyst community.

Each month we release a view of the app economy by publishing a report for five specific countries, covering 2 platforms. For free.

Looking for more detailed information? Want to drill-down into any of the statistics you see in these reports?

2 of 11 www.prioridata.com

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# 01 About Priori

# 02 Store Overview

# 03 Category Overview

# 04 Publisher Overview (Free Apps)

# 05 Publisher Overview (Paid Apps)

# 06 App Overview (Free Apps)

# 07 App Overview (Paid Apps)

# 08 Glossary

# 09 License Type, Methodology, Validation and Disclaimer

TABLE OF CONTENTS



DEMAND SUPPLY BUSINESS MODEL

M-o-M Global M-o-M Global by DownloadsIn-Month Downloads % Growth Rank # of Apps % Growth Rank238,935,846 1.0% 3 1,579,557 2.9% 8

# of% of Total New Apps

Downloads of: Market 44,183 0.2% 6

Top 3 Apps # of25,794,850 10.8% 2 Deleted Apps

20,603 -9.2% 4 by AppsApps 4-1019,794,041 8.3% 2 # of

Active AppsApps 11-25 62,689 1.3% 523,071,808 9.7% 3

# ofAll Other Publishers170,275,147 71.3% 3 384,848 4.2% 9

TOP CATEGORIES TOP PUBLISHERS TOP APPS

Global Global GlobalPosition Category Name Rank Position Free Apps Rank Position Free Apps Rank1 Role Playing(Games) 6 1 NAVER JAPAN 2 1 モンスターストライク 42 Entertainment 1 2 mixi, Inc 8 2 無料で音楽聴き放題!!-iLoveMusic-連続再生MP3プレイリスト対応のミュージックプレイヤー133 Action(Games) 3 3 Yinlong Tan 23 3 LINE：ディズニーツムツム 154 Puzzle(Games) 25 Lifestyle 8 Paid Apps Paid Apps6 Adventure(Games) 12 1 Rayark Inc. 13 1 Deemo 107 Simulation(Games) 11 2 CAPCOM 44 2 MONSTER HUNTER PORTABLE 2nd G for iOS 368 Photography 7 3 Gameloft 1 3 Minecraft - Pocket Edition 2

STORE OVERVIEW


37% 59% 3%1%

Free Free w/IAP Paid Paid w/IAP

58% 4% 37% 1%

Free Free w/IAP Paid Paid w/IAP


TOP CATEGORIES

Rank In- Rank Last- # of # of # of M-o-M Free IAPMonth Month Category # of Apps New Apps Deleted Apps Active Apps Downloads % Growth Downloads % Downloads %

1 2 Role Playing(Games) 7,676 267 107 740 34,029,640 2.22% 98.33% 90.71%2 1 Entertainment 133,156 2,310 1,525 4,060 29,163,612 -17.36% 99.01% 16.49%3 3 Action(Games) 34,495 1,265 445 2,375 24,518,616 -22.18% 97.91% 90.86%4 4 Puzzle(Games) 40,063 1,562 465 2,452 15,574,695 -10.00% 98.67% 75.40%5 6 Lifestyle 128,767 3,949 1,666 4,846 13,866,930 20.36% 98.58% 8.98%6 5 Adventure(Games) 19,533 997 244 1,712 12,067,919 -7.77% 93.85% 86.11%7 7 Simulation(Games) 10,498 374 136 1,020 11,096,181 17.01% 93.99% 85.15%8 9 Photography 39,825 1,160 462 2,205 10,744,123 26.89% 90.68% 52.48%9 8 Social Networking 33,645 1,023 588 1,606 9,941,970 10.93% 98.82% 73.56%

10 14 Arcade(Games) 33,768 1,777 460 2,494 8,884,534 112.05% 97.07% 84.97%

CATEGORY MARKET CONCENTRATION (% of in-month downloads, by tier)

CATEGORY OVERVIEW


50.97%

21.99%

24.03%

22.87%

37.57%

30.56%

53.52%

29.70%

30.97%

54.84%

15.63%

25.69%

18.08%

18.74%

24.59%

19.06%

15.29%

26.90%

9.68%

19.90%

12.28%

24.18%

16.69%

20.31%

12.48%

19.98%

10.67%

19.77%

12.33%

11.40%

21.13%

28.15%

41.21%

38.07%

25.36%

30.40%

20.51%

23.63%

47.03%

13.85%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%

Category 10

Category 9

Category 8

Category 7

Category 6

Category 5

Category 4

Category 3

Category 2

Category 1

Tier 1 (Apps 1-3)

Tier 2 (Apps 4-10)

Tier 3 (Apps 11-25)

All Others


TOP PUBLISHERS

by Downloads of all free apps

Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-MPosition Position Name Category Free Apps Total Apps Free Apps % Growth Total Apps % Growth1 2 NAVER JAPAN Action(Games) 110 112 21,159,700 -31.24% 21,159,700 -31.24%2 8 mixi, Inc Social Networking 17 23 13,166,793 -16.57% 13,167,383 -16.57%3 23 Yinlong Tan Entertainment 1 1 6,827,809 -37.04% 6,827,809 -37.04%

by Downloads of all NEW free apps (entered store within last 30 days)

Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-MPosition Position Name Category Free Apps Total Apps Free Apps % Growth Total Apps % Growth1 6 Sinji Uciyama Role Playing(Games) 1 1 1,688,378 NM 1,688,378 NM2 8 TAP APP STUDIO, LLC Lifestyle 1 1 1,543,340 NM 1,543,340 NM3 15 BANDAI NAMCO Games Inc. Adventure(Games) 3 3 1,082,141 979.51% 1,082,141 910.01%

Fastest Growing Publishers (by Month-over-Month growth in free downloads)

Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-M

Position Position Name Category Free Apps Total Apps Free Apps % Growth Total Apps % Growth1 335,337 Chaotic Box Arcade(Games) 6 11 156,848 244975.00% 156,848 244975.00%2 331,698 Crazy Bit Arcade(Games) 7 7 2,383 238200.00% 2,383 238200.00%3 333,433 BabyHappy Education 22 45 38,211 59604.69% 38,211 59604.69%

PUBLISHER OVERVIEW (FREE APPS)



TOP PUBLISHERS

by Downloads of all paid apps

Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-MPosition Position Name Category Paid Apps Total Apps Paid Apps % Growth Total Apps % Growth1 13 Rayark Inc. Adventure(Games) 2 3 382,745 17.66% 382,745 17.66%2 44 CAPCOM Action(Games) 22 53 225,021 1963.09% 485,854 104.83%3 1 Gameloft Action(Games) 145 283 203,761 -28.16% 1,472,608 -13.82%

by Downloads of all NEW paid apps (entered store within last 30 days)

Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-MPosition Position Name Category Paid Apps Total Apps Paid Apps % Growth Total Apps % Growth1 57,801 CAPCOM Role Playing(Games) 1 1 212,211 NM 212,211 NM2 5 Spike-Chunsoft CO, LTD. Simulation(Games) 1 1 116,083 NM 116,083 NM3 190 Kotobuki Solution Co., Ltd. Role Playing(Games) 3 4 48,105 NM 53,024 NM

Fastest Growing Publishers (by Month-over-Month growth in paid downloads)

Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-M

Position Position Name Category Paid Apps Total Apps Paid Apps % Growth Total Apps % Growth1 388,909 CMA Megacorp Puzzle(Games) 1 1 22,596 46014.29% 22,596 46014.29%2 388,940 Studio Pixel Adventure(Games) 2 2 33,001 7043.07% 33,001 7043.07%3 387591 GameWiki Infomation Technology Reference 3 4 31,714 6764.50% 31714 6764.50%


PUBLISHER OVERVIEW (PAID APPS)


TOP FREE APPS

by Downloads

Country Global App Publisher Date Avg. M-o-MPosition Position Name Name Entered Store Category Rating Local? IAP? Downloads % Growth1 4 モンスターストライク mixi, Inc 09/27/13 Role Playing(Games) 4.38 NO YES 13,104,125 -16.78%2 13 無料で音楽聴き放題 Yinlong Tan 04/23/14 Entertainment 4.23 NO NO 6,827,809 -37.04%3 15 LINE：ディズニーツムツム NAVER JAPAN 01/29/14 Puzzle(Games) 4.42 NO YES 5,862,916 -22.41%

by Downloads of NEW apps (entered store within last 30 days)

Country Global App Publisher Date Avg.Position Position Name Name Entered Store Category Rating Local? IAP? Downloads1 105 金の卵大量ゲット Sinji Uciyama 05/29/14 Role Playing(Games) 4.49 NO NO 1,688,378 2 119 毎月5000円稼げる?超還元！ポイントキング TAP APP STUDIO, LLC 05/23/14 Lifestyle 4.83 NO NO 1,543,340 3 208 ONE PIECE トレジャークルーズ BANDAI NAMCO Games Inc. 05/12/14 Adventure(Games) 4.48 NO YES 1,042,492

Fastest Growing Apps (by Month-over-Month growth in free downloads)

Country Global App Publisher Date Avg. M-o-M

Position Position Name Name Entered Store Category Rating Local? IAP? Downloads % Growth1 27 dEXTRIS Chaotic Box 05/08/14 Arcade(Games) 4.38 NO NO 156,848 244975.00%2 1,808 ラブホからの脱出 Akihide Matsuo 05/07/14 Simulation(Games) 3.75 NO NO 129,546 202315.63%3 1,885 恋人と思い出を残すカップル専用アプリ eureka,Inc. 05/07/14 Social Networking 4.13 NO NO 122,528 191350.00%

APP OVERVIEW (FREE APPS)



TOP PAID APPS

by Downloads

Country Global App Publisher Date Avg. M-o-MPosition Position Name Name Entered Store Category Rating Local? Price IAP? Downloads % Growth1 10 Deemo Rayark Inc. 11/13/13 Adventure(Games) 4.77 NO YES 317,270 20.62%2 36 MONSTER HUNTER PORTABLE 2nd G for iOS CAPCOM 05/10/14 Role Playing(Games) 4.42 NO NO 212,211 18.33%3 2 Minecraft - Pocket Edition Mojang 11/17/11 Simulation(Games) 4.47 NO NO 154,154 49.83%

by Downloads of NEW apps (entered store within last 30 days)

Country Global App Publisher Date Avg.Position Position Name Name Entered Store Category Rating Local? Price IAP? Downloads1 36 MONSTER HUNTER PORTABLE 2nd G for iOS CAPCOM 05/10/14 Role Playing(Games) 4.42 NO NO 212,211 2 94 テラリア Spike-Chunsoft CO, LTD.05/27/14 Simulation(Games) 4.31 NO NO 116,083 3 323 RPG アスディバインハーツ Kotobuki Solution Co., Ltd.05/10/14 Role Playing(Games) 4.71 NO YES 43,911

Fastest Growing Apps (by Month-over-Month growth in paid downloads)

Country Global App Publisher Date Avg. M-o-M

Position Position Name Name Entered Store Category Rating Local? Price IAP? Downloads % Growth1 32 GoodReader 4 Good.iWare Ltd. 05/08/14 Productivity 4.13 NO NO 23,476 47810.20%2 45 Kiwanuka CMA Megacorp 05/08/14 Puzzle(Games) 4.28 NO NO 22,596 46014.29%3 2,321 Calc2 Mike Wesemann 04/23/14 Productivity 4.54 NO NO 4,454 8989.80%

APP OVERVIEW (PAID APPS)



Key Terms & Definitions


GLOSSARY OF TERMS

NM Not meaningful in this context.

Global Rank/Position Rank/Position of given metric in this country compared to all others, that are being tracked.

Growth Growth of metric compared to last month.

IAP In-App-Purchase, app offers buyable items in the app itself.

New App An app is new, if it entered the app store in the last 30 days.

Active App - An app is considered as active, if it was downloaded in that particular month.

Apps Published Total number of apps published by a publisher in an app store and country.

Category Category to which an app is assigned, as set by the publisher and displayed by app store.

Is Local Is set to YES when more than 50% of all downloads of an app were generated in one country. For example if an app was downloaded 1000 times in total, but 700 from German app store, it will be indicated as a local German app. In case of USA, the locality level is set to 75%.

Monetization Type Indicates the revenue model. This column may contain following values: 1) Free free app, 2) Paid app monetized in pay-per-download model, 3) Free + In-App Purchase free app with possibility of purchasing virtual goods from within the app,4) Paid + In-App purchase app monetized by a combination of pay-per-download and possibility of purchasing virtual goods from within the app.

Publisher Publisher's name. Can be name of a company, or of a single developer.

Top Category Category where publisher received the most downloads in.

Price in EUR - Price of an app in EUR. Priori calculates EUR prices using exchange rates published by EBC on the day of analysis closing. (https://www.ecb.europa.eu/stats/exchange/eurofxref/html/index.en.html)


Priori data is available under

Creative Commons Attribution 3.0 Unported (CC-BY) LicenseYou may use it for any purpose, for free, as long as you link back to www.prioridata.com.

LICENSE TYPE, METHODOLOGY, VALIDATION AND DISCLAIMER


All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the date of this report, are subject to change without notice and are provided in good faith but without legal responsibility. Nothing in this report constitutes business, marketing or other advice, nor other individually tailored business strategic or investment advice. If any hypotheses, observations and perspectives on any of the items covered in this report were to be used for ventures, investments or corporate actions, the effect and consequences of these will make the Priori Data GmbH exempt from any direct or indirect involvement in them. Choosing to use this information for any purpose other than being informed remains and will remain the responsibility of the reader and recipient of this report.

This material is prepared for general circulation and has been prepared without regard to the individual circumstances and objectives of persons who receive it. To the full extent permitted by law neither Priori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for any direct or consequential loss arising from any use of this report or the information contained herein. Our salespeople, traders, and other professionals may provide oral or written statements about mobile industry and general market that reflect opinions that are contrary to the opinions expressed in our research.

No matter contained in this document and no part of this material may be (i) copied, photocopied or duplicated in any form by any means or (ii) redistributed without the prior written consent of Priori Data GmbH.

Validation, Limits and Accuracy

We continuously validate our data with independent third-party data sources. The Priori methodology employs a multitude of techniques to ensure that our estimates achieve a high degree of accuracy.

License Type

Methodology

Disclaimer

Priori Data GmbH collects and analyses data using a variety of proprietary techniques and technologies conforming to established and accepted rules. The information contained in this report has been compiled by Priori, referencing our own primary research data and that of 3rd Party sources considered to be reliable. In select instances contributing partners collaborate on specialized reports. No representation or warranty, express or implied, is made by Priori, its affiliates or any other person as to its accuracy, completeness or correctness.

This report contains derived values and statistical estimates which may bear an error. For example, mobile app download numbers are estimations based on Priori's own methodologies and statistical estimation models, and the download estimates may over- or under-estimate the actual downloads of any particular mobile app. The error is highest for single apps and quickly decreases with growing number of apps in estimated clusters. For instance, estimation for all apps in a category or all apps published by a publisher will be quite accurate, while an estimation for a single app may not be as accurate. The download models constantly evolve by including more base observations and more variable to regression analysis. This also means that download estimations with different variances of model will yield slightly different download numbers.


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Data & Analytics

Monthly focus i_os_japan_may_2014