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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
MOBILE EARNS MORE BUT IS PC SOCIAL CASINO DEAD?
About SuperData Research
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
2
The leading provider of market intelligence for digital games, eSports, gaming video platforms and virtual/augmented reality
• 78M unique users • $3.2B of transaction data • 42 of the top 50 game publishers worldwide • Panel of 78K consumers
BEFORE WE START…
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
THE SOCIAL CASINO MARKET
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
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Rest of World 4%
La=n America 6%
Europe 28%
North America 63%2017 social
casino revenue
North America dominates the $3.3B market for tradi6onal social casino games.
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
ARE PC SOCIAL CASINO GAMES DEAD?
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
PC is now the least-‐popular social casino device.
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Smartphone
Tablet
PC 49%
50%
85%
PlaLorms used to play social casino games
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Smartphone
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Former PC-‐only players have shiBed over to mobile plaDorms.
Audience share
9
Smartphone
Tablet
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Former PC-‐only players have shiBed over to mobile plaDorms.
Audience share
10
PC
Smartphone
Tablet
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Former PC-‐only players have shiBed over to mobile plaDorms.
Audience share
11
27%
16%22%
20%
4%
5%6%
PC
Smartphone
Tablet
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Former PC-‐only players have shiBed over to mobile plaDorms.
Audience share
12
+11%
0%-‐5%
+5%
0%
-‐2%-‐9%
PC
Smartphone
Tablet
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Former PC-‐only players have shiBed over to mobile plaDorms.
Change during 2016
WHY SHOULD YOU CARE ABOUT PC?
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Social casino games dominate the Facebook charts.
Top-‐grossing Facebook games
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2016 2017 2018 2019 2020
$2.04B$1.95B$1.87B$1.87B$1.41B
$1.18B$1.24B$1.30B$1.48B$1.45B
Global social casino revenue
PC
Mobile
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
The PC social casino market s6ll earns well over $1B every year.
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2016 2017 2018 2019 2020
$2.04B$1.95B$1.87B$1.87B$1.41B
$1.18B$1.24B$1.30B$1.48B$1.45B$3.72B
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
The PC social casino market s6ll earns well over $1B every year.
Global social casino revenue
PC
Mobile
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Casino
Slots
Poker
Bingo 4.7%
2.6%
5.1%
5.2%
U.S. PC conversion (May 2017)
Casino
Slots
Poker
Bingo 3.0%
5.0%
7.1%
4.3%
U.S. mobile conversion (May 2017)
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
The audience spends more on PC than mobile.
Casino
Slots
Poker
Bingo $35.02
$38.21
$48.75
$49.55
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Casino
Slots
Poker
Bingo 4.7%
2.6%
5.1%
5.2%
U.S. PC conversion (May 2017)
Casino
Slots
Poker
Bingo 3.0%
5.0%
7.1%
4.3%
U.S. mobile conversion (May 2017)
Casino
Slots
Poker
Bingo $49.14
$33.44
$69.73
$85.82
U.S. PC ARPPU (May 2017)
U.S. mobile ARPPU (May 2017)
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
The audience spends more on PC than mobile.
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Average mon
thly spe
nding
$20
$40
$60
$80
$100
Average lifeYme (days)
220 230 240 250 260 270
LifeYme value (LTV)
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Player life6mes and life6me values are highest on PC.
Casino $697
Slots $610
Slots $276
Slots $355
Bingo $272
Poker $282
Casino $370
Slots $363
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
PC 34%
Mobile 26%
Share who enjoy playing social casino between land-‐based casino visits
While-‐label social casino solu6ons en6ce PC players to visit real-‐world casinos.
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May 2017 revenue
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Opportuni6es for poker and bingo are the most limited on PC.
Slots Casino Poker Bingo
$12.9M$7.9M
$35.3M
$61.0M
$14.5M
$28.3M
$43.7M
$64.4M Mobile PC
HOW TO GO MOBILE-‐FIRST AND SUCCEED ON PC
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
28%
27%
29%
73%
72%
71%
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$52K41Desktop Average age Average personal income
$52K39Smartphone Average age Average personal income
$56K41Tablet Average age Average personal income
U.S. social casino player demographics (18+)
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
PC and mobile player demographics are closely aligned.
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Separate PC and mobile user interfaces used to be the norm.
DoubleDown Casino (PC)
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Separate PC and mobile user interfaces used to be the norm.
DoubleDown Casino (PC) DoubleDown Casino (Mobile)
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
myVegas Slots (PC)
But PC players will tolerate a mobile-‐focused user interface.
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
myVegas Slots (PC) myKonami Slots (PC)
But PC players will tolerate a mobile-‐focused user interface.
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PC Mobile PC Mobile
27%
43%33%
55%
Enjoy playing with friends
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
PC players are the most “social” social casino audience.
Enjoy chat with others
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PC
Mobile 49%
55%
Share of audience who hears about games through personal recommendaYons
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
PC players are more likely to hear about games through word of mouth.
KEY TAKEAWAYS
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Key takeaways
The PC market may be shrinking, but it’s not dead yet.
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Key takeaways
The PC market may be shrinking, but it’s not dead yet.
PC social casino players are big spenders with long life=mes.
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Key takeaways
The PC market may be shrinking, but it’s not dead yet.
PC social casino players are big spenders with long life=mes.
Slots and casino-‐style games have the strongest markets on PC.
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Key takeaways
The PC market may be shrinking, but it’s not dead yet.
PC social casino players are big spenders with long life=mes.
Slots and casino-‐style games have the strongest markets on PC.
PC players tolerate mobile-‐focused user interfaces.
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Key takeaways
The PC market may be shrinking, but it’s not dead yet.
PC social casino players are big spenders with long life=mes.
Slots and casino-‐style games have the strongest markets on PC.
PC players tolerate mobile-‐focused user interfaces.
The most social players s=ll play on PC.
THANK YOU!
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FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
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QuesGons?
Carter Rogers Senior Analyst [email protected]
www.superdataresearch.com
@_SuperData @carterrog
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.