STUDIUL DE MĂSURARE A TRAFICULUI ȘI AUDIENȚEI PE INTERNET

BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUIwww.bati.md

SMTAI, IUNIE 2016

BATI

COMPONENȚA AUDIENȚEI DUPĂ SEX

48,71% 51,29%

autoblog.mdria.ru

play.mdsporter.md

newsmaker.mdrealitatealive.md

noi.mdagora.mdforum.mdpoint.md

timpul.mdexpresul.com

kp.mdbancamea.md

inprofunzime.md999.md

megogo.netacasatv.mdmd.mail.rumama.md

moldovenii.mdsputnik.md

protv.mdok.ru

realitatea.mdunimedia.mdperfecte.md

diez.mdpromotime.md

ea.mdeumama.md

mamaplus.md

21%23%

27%29%

31%34%

37%39%39%39%41%41%42%43%

44%47%48%48%49%49%49%

52%54%54%54%

56%66%

70%77%78%

82%83%

79%77%

73%71%

69%66%

63%61%61%61%59%59%58%57%

56%53%52%52%51%51%51%

48%46%46%46%

44%35%

30%23%22%

18%17%

BATI

COMPONENȚA AUDIENȚEI DUPĂVÂRSTĂ

30 - 39

15 - 1914%

20 - 2930%

30 - 3921%

17%40 - 49

18%50 +

diez.mdea.md

promotime.mdtimpul.md

expresul.comsporter.md

ok.ru999.md

megogo.netmamaplus.md

forum.mdmd.mail.ru

protv.mdsputnik.mdmama.md

perfecte.mdunimedia.md

kp.mdrealitatea.md

newsmaker.mdagora.md

play.mdmoldovenii.md

point.mdacasatv.md

noi.mdinprofunzime.md

eumama.mdautoblog.md

ria.rurealitatealive.md

bancamea.md

37%33%33%

26%23%

19%19%18%18%18%18%17%17%16%

14%14%14%

13%12%12%12%9%9%9%8%8%7%

5%3%

1%

35%31%

47%20%

41%26%

34%34%

20%41%

29%27%

41%19%

30%43%

30%10%

43%20%

46%29%

16%28%

49%8%

26%51%55%

8%16%

42%

13%15%

5%14%

15%34%20%19%

23%22%

22%20%

17%26%

24%19%

21%22%

17%35%

18%25%

15%22%

15%20%

22%20%18%

20%50%

35%

10%13%

7%19%

13%11%

16%17%

25%8%

15%17%

10%13%

14%8%

11%28%

16%16%

14%19%

11%21%

11%15%

15%16%

9%13%

10%10%

6%7%9%

20%7%

10%12%11%

14%11%

16%19%

15%27%

17%16%

23%28%

12%17%

10%17%

49%20%

16%49%

30%8%

16%58%

24%14%

BATI

COMPONENȚA AUDIENȚEI DUPĂLIMBA DE COMUNICARE

76%Română

22%Rusă

2%Alta

inprofunzime.mdautoblog.md

acasatv.mdrealitatea.md

perfecte.mdunimedia.md

ea.mdprotv.md

promotime.mddiez.md

bancamea.mdagora.md

eumama.mdtimpul.md

realitatealive.mdmamaplus.mdexpresul.com

ok.ruforum.md

999.mdmama.md

sporter.mdplay.md

md.mail.rusputnik.md

moldovenii.mdpoint.md

noi.mdmegogo.net

newsmaker.mdkp.mdria.ru

97%97%96%96%96%96%95%95%95%94%93%93%92%

90%88%

86%84%

80%78%77%76%75%75%

71%70%

60%59%

57%57%

53%43%

34%

2%3%3%3%3%3%3%4%5%5%6%6%7%

8%10%12%

2%18%22%

22%22%24%

24%27%29%

35%40%

39%43%

46%55%

66%

0.01730.02370.0176

0.14520.0209

0.01550.0257

0.0150.0242

0.0519

0.0331

0.0281

BATI

COMPONENȚA AUDIENȚEI DUPĂEDUCAȚIE / STUDII

Superioare

Liceu/Colegiu

Primare/Profesionale

Fără studii

35%

30%

33%

2%

inprofunzime.mdrealitatealive.md

bancamea.mdagora.md

unimedia.mdsputnik.md

kp.mdeumama.mdperfecte.mdautoblog.md

acasatv.mdnewsmaker.md

ea.mdexpresul.com

noi.mdtimpul.md

point.mdmamaplus.mdrealitatea.md

promotime.mdmama.md

moldovenii.mdsporter.md

protv.mdplay.mddiez.md

forum.mdria.ru

999.mdmd.mail.ru

megogo.netok.ru

72%69%

67%61%61%

59%57%57%57%56%

53%53%

51%51%50%49%48%47%47%46%45%44%44%

42%40%39%39%

37%34%33%

22%21%

16%26%

23%28%27%

20%22%26%

33%40%

30%21%

40%43%

21%29%

27%33%

39%44%

24%33%

24%33%

20%47%

22%23%

35%31%

21%33%

10%5%

10%11%11%

18%21%

18%10%

4%17%

26%10%

6%25%

22%25%

20%15%

9%30%

23%32%

25%40%

14%38%40%

29%34%

56%44%

0.018

0.0296

0.0395

0.026

0.0241

BATI

COMPONENȚA AUDIENȚEI DUPĂTIPUL LOCALITĂȚII

Oraș

Sat

Nu s-a răspuns

44%

36%

20%

bancamea.mdnewsmaker.md

expresul.comautoblog.md

promotime.mdagora.md

kp.mdea.md

unimedia.mddiez.md

acasatv.mdmamaplus.mdrealitatea.md

point.mdplay.md

sputnik.mdperfecte.md

protv.mdria.ru

noi.mdmama.md

inprofunzime.md999.md

sporter.mdmd.mail.ru

realitatealive.mdtimpul.mdforum.md

moldovenii.mdeumama.md

ok.rumegogo.net

77%77%76%

75%69%

66%66%

63%62%60%60%

58%58%

56%54%53%52%51%51%50%50%

48%47%47%47%46%46%45%45%

41%33%33%

20%10%9%

19%24%

13%15%

18%21%

20%18%

19%25%

23%26%

24%21%

31%29%

26%26%29%

37%28%

35%38%

26%33%

27%24%

51%47%

3%13%

15%6%

8%21%19%18%17%

20%22%23%

17%22%20%

23%27%

18%20%

23%24%22%

16%25%

18%15%

28%22%

28%34%

15%20%

BATI

COMPONENȚA AUDIENȚEI DUPĂMĂRIMEA GOSPODĂRIEI

1 persoană

2 persoane

3 persoane

4 persoane

5 persoane

5%

23%

27%

31%

14%

bancamea.mdkp.md

newsmaker.mdagora.md

noi.mdinprofunzime.md

acasatv.mdmd.mail.rumama.md

perfecte.mdeumama.mdunimedia.md

realitatealive.mdtimpul.md

point.md999.mddiez.md

autoblog.mdprotv.md

megogo.netmoldovenii.md

expresul.comok.ruria.ru

ea.mdforum.md

mamaplus.mdsporter.md

realitatea.mdplay.md

sputnik.mdpromotime.md

21%7%7%6%6%6%5%5%5%5%5%4%4%4%4%4%4%4%3%3%3%3%3%3%2%2%2%2%2%2%

28%26%27%

25%35%38%

31%23%26%

30%30%34%

38%37%

23%20%22%

32%28%

21%46%

30%19%

49%28%

25%30%

13%22%

26%36%39%

22%20%

24%33%

22%26%

35%27%

25%23%

21%27%

34%24%

27%31%

35%41%

34%37%

19%30%

28%12%

38%24%

34%26%

43%28%

27%32%

26%32%

35%27%

20%19%

21%30%

37%34%

34%26%

20%16%

33%30%

24%22%

23%21%

22%32%

34%24%

24%40%

24%43%

22%37%20%

21%

3%16%

8%9%

16%11%

8%15%

7%8%

11%9%

3%20%

13%15%15%

2%12%

18%10%

5%17%

12%8%8%9%

16%11%

7%16%

8%

BATI

COMPONENȚA AUDIENȚEI DUPĂOCUPAȚIA PRINCIPALĂ

Patron / Top Manager

Specialist angajat

Student / Casnica

12%

38%

30%Afacere familiara / liber profesionist

20%

Pensionar / Alte

20%

bancamea.mdunimedia.md

agora.mdrealitatea.md

newsmaker.mdinprofunzime.md

sporter.mdkp.mdria.ru

realitatealive.mdautoblog.md

point.mdforum.md

perfecte.mdea.md

protv.mdmama.md

acasatv.mdtimpul.md

diez.mdexpresul.comeumama.md

play.mdsputnik.md

mamaplus.md999.mdnoi.md

md.mail.rumoldovenii.md

ok.rupromotime.md

megogo.net

19%15%15%

13%11%11%10%10%10%10%9%9%9%8%8%8%7%7%7%7%7%6%6%6%6%5%5%5%4%

2%2%1%

53%39%41%

29%36%

46%34%

48%27%

51%38%

45%38%41%

37%32%

41%43%

35%31%

35%53%

45%41%

46%35%

40%33%36%

26%38%

29%

8%8%7%

6%17%

10%8%

7%9%

14%12%

12%12%

13%10%

7%10%6%

13%7%

3%6%

12%10%

17%12%

11%9%

10%13%

19%8%

12%27%

32%43%

20%13%

31%16%

11%1%35%19%

28%31%

41%41%

27%31%34%

51%45%

28%20%

25%26%

36%14%32%

21%38%

34%33%

8%10%

5%10%

16%20%18%

19%44%

24%6%

15%13%

8%4%

12%14%13%11%

4%10%

6%17%18%

5%13%

30%20%

29%20%

8%29%

BATI

COMPONENȚA AUDIENȚEI DUPĂFRECVENȚA

CUMPĂRĂTURILOR ONLINE

Câteva ori pe lună

Câteva ori pe an

Nu cumpăr online

16%

27%

57%

bancamea.mdkp.md

sputnik.mdagora.md

play.mdpoint.md

autoblog.mdtimpul.md

inprofunzime.mdmama.md

sporter.mdforum.md

newsmaker.mdrealitatealive.md

realitatea.mdunimedia.md

moldovenii.md999.mdnoi.md

ria.ruperfecte.mdacasatv.mdmd.mail.ru

mamaplus.mdeumama.md

protv.mddiez.md

ok.rupromotime.md

ea.mdexpresul.com

megogo.net

32%30%30%

26%25%24%23%23%22%22%22%22%21%21%21%20%20%19%19%18%17%17%17%17%

15%15%14%13%

10%10%9%8%

40%31%

29%43%

36%40%

21%30%

18%31%32%32%

55%35%

28%33%

28%31%

25%20%

25%30%

26%40%44%

30%39%

24%34%35%

53%27%

28%39%

41%30%

39%36%

55%47%

59%47%46%46%

24%44%

51%46%

52%49%

56%62%

58%53%

57%43%41%

56%48%

63%56%55%

38%65%

BATI

TRAFICMOBILE&TABLET VS DESKTOP

37%63%

newsmaker.mdagrobiznes.mdpromotime.md

protv.mdagora.md

inprofunzime.mdexpresul.com

acasatv.mddiez.md

point.mdmamaplus.md

autoblog.mdtimpul.mdunica.md

kp.mdnoi.md

999.mdea.md

perfecte.mdrealitatea.md

realitatealive.mdbancamea.mdstirilocale.mdunimedia.mdeumama.md

mama.mdplay.md

forum.mdsporter.md

moldovenii.md

47%47%48%49%49%50%50%52%53%54%54%55%56%

60%61%63%64%64%66%66%66%66%66%67%

73%83%85%86%

92%97%

53%53%52%51%51%50%50%48%47%46%46%45%44%

40%39%37%36%36%34%34%34%34%34%33%

27%17%15%14%

8%3%