11
STUDIUL DE MĂSURARE A TRAFICULUI ȘI AUDIENȚEI PE INTERNET SMTAI, DECEMBRIE 2016

MD Online Audience Composition, DECEMBER 2016

Embed Size (px)

Citation preview

Page 1: MD Online Audience Composition, DECEMBER 2016

STUDIUL DE MĂSURARE A TRAFICULUI ȘI AUDIENȚEI PE INTERNETSMTAI, DECEMBRIE 2016

Page 2: MD Online Audience Composition, DECEMBER 2016

BATI

COMPONENȚA AUDIENȚEI DUPĂ SEX

51,29% 48,71%

stirilocale.mdea.md

mamaplus.mdprotv.md

kankan.mddiez.md

unica.mdmoldovenii.md

perfecte.mdunimedia.md

bani.mdbancamea.md

ok.ruagora.md

timpul.mdmd.mail.ru

realitatealive.mdnewsmaker.md

sputnik.mdmama.md

kp.mdrealitatea.md

999.mdexpresul.com

point.mdnoi.md

sporter.mdautoblog.md

play.mdria.ru

forum.mdmegogo.net

84%83%80%72%72%71%71%65%62%58%58%56%56%54%54%53%50%48%44%43%43%43%42%38%37%34%33%29%27%26%25%24%

16%17%

20%28%28%

29%29%

35%38%

42%42%

44%44%

46%46%47%

50%52%

56%57%57%57%58%

62%63%

66%67%

71%73%

74%75%

76%

Page 3: MD Online Audience Composition, DECEMBER 2016

BATI

COMPONENȚA AUDIENȚEI DUPĂ SEX & VÂRSTĂ (FEMEI)

diez.mdmegogo.net

unimedia.mdmoldovenii.md

ok.rukankan.md

forum.mdbani.md

md.mail.rutimpul.md

999.mdea.md

realitatealive.mdmama.md

perfecte.mdprotv.mdplay.md

unica.mdexpresul.com

agora.mdrealitatea.md

mamaplus.mdstirilocale.md

point.mdautoblog.md

kp.mdnoi.md

sputnik.mdsporter.md

newsmaker.mdbancamea.md

ria.ru

37%36%27%24%20%19%19%18%18%17%17%15%14%12%11%10%9%9%9%9%8%7%5%4%4%3%3%2%2%

39%37%

18%10%

31%21%

28%10%

28%31%32%

45%2%

35%55%

44%40%

45%6%

33%15%

34%47%

38%10%

32%7%

32%32%

7%6%7%

10%

4%

21%

20%

20%

46%

23%

23%

17%

18%

27%

21%

5%

32%

13%

21%

28%

21%

5%

27%

24%

50%

24%

23%

15%

27%

11%

10%

17%

52%

24%

14%

7%

15%

11%

7%

13%

5%

13%

22%

15%

13%

13%

8%

23%

12%

6%

14%

13%

11%

1%

12%

18%

3%

5%

18%

45%

16%

18%

12%

14%

23%

9%

13%

7%

7%

24%

38%

15%

10%

17%

27%

23%

21%

11%

11%

56%

9%

15%

11%

10%

14%

79%

19%

35%

6%

19%

18%

26%

22%

61%

43%

35%

18%

61%

66%

Page 4: MD Online Audience Composition, DECEMBER 2016

BATI

COMPONENȚA AUDIENȚEI DUPĂ SEX & VÂRSTĂ (BĂRBAȚI)

md.mail.ru999.md

realitatealive.mdok.ru

sporter.mdkankan.md

diez.mdforum.md

play.mdtimpul.md

kp.mdpoint.md

stirilocale.mdexpresul.com

mamaplus.mdmama.md

unimedia.mdprotv.md

megogo.netunica.md

realitatea.mdsputnik.md

bani.mdperfecte.md

agora.mdmoldovenii.md

ria.runoi.md

autoblog.mdnewsmaker.md

ea.mdbancamea.md

15%15%14%11%11%10%10%9%7%5%5%5%4%4%3%3%3%2%2%2%2%

23%28%

3%32%

27%32%

39%29%

24%19%

9%24%

50%37%

4%37%

21%16%

13%29%

22%14%

18%32%

17%20%

4%4%

21%22%

34%65%

19%

25%

39%

20%

33%

11%

19%

35%

17%

15%

17%

24%

20%

15%

72%

34%

24%

30%

19%

32%

18%

16%

12%

39%

31%

16%

10%

7%

39%

18%

20%

27%

19%

21%

1%

18%

19%

26%

20%

17%

29%

13%

40%

34%

27%

17%

16%

32%

52%

17%

26%

32%

31%

13%

15%

15%

32%

27%

16%

15%

26%

3%

24%

11%

43%

20%

11%

21%

12%

10%

22%

47%

29%

13%

24%

17%

19%

9%

37%

18%

13%

20%

32%

36%

37%

14%

36%

49%

54%

61%

23%

44%

20%

6%

Page 5: MD Online Audience Composition, DECEMBER 2016

BATI

COMPONENȚA AUDIENȚEI DUPĂVÂRSTĂ

30 - 39

15 - 1914%

20 - 2929%

30 - 3920%

16%40 - 49

21%50 +

diez.mdkankan.md

unimedia.mdmd.mail.ru

moldovenii.mdok.ru

999.mdrealitatealive.md

ea.mdtimpul.mdforum.md

bani.mdmegogo.netsporter.md

play.mdprotv.md

perfecte.mdmama.mdunica.md

mamaplus.mdexpresul.com

agora.mdstirilocale.md

point.mdrealitatea.md

kp.mdsputnik.md

autoblog.mdnoi.md

ria.runewsmaker.mdbancamea.md

29%17%17%16%16%16%15%14%12%12%12%11%10%8%8%8%7%7%7%6%6%5%5%4%4%4%2%

39%24%

19%26%

14%32%

30%2%

43%26%

28%13%

19%29%28%

36%47%

36%40%

28%25%26%

48%29%

19%19%22%

18%5%5%

15%32%

12%

36%

22%

18%

19%

20%

26%

22%

20%

17%

32%

18%

16%

27%

20%

24%

23%

33%

24%

54%

11%

29%

24%

24%

21%

21%

14%

32%

8%

11%

34%

25%

11%

11%

13%

17%

10%

15%

18%

12%

11%

13%

16%

26%

43%

17%

25%

19%

9%

15%

13%

3%

17%

13%

4%

28%

23%

30%

23%

25%

24%

27%

19%

6%

9%

13%

29%

23%

42%

17%

11%

49%

13%

33%

12%

31%

12%

19%

19%

13%

14%

9%

16%

8%

40%

27%

20%

15%

33%

26%

39%

24%

61%

57%

32%

37%

Page 6: MD Online Audience Composition, DECEMBER 2016

BATI

COMPONENȚA AUDIENȚEI DUPĂLIMBA DE COMUNICARE

78%Română

20%Rusă

2%Alta

expresul.comkankan.md

stirilocale.mdbani.md

bancamea.mdperfecte.md

diez.mdea.md

unimedia.mdrealitatealive.md

unica.mdprotv.md

mamaplus.mdautoblog.md

timpul.mdagora.md

ok.rumoldovenii.md

realitatea.mdsporter.md

999.mdmama.mdmd.mail.ruforum.md

noi.mdsputnik.md

play.mdpoint.md

megogo.netkp.md

newsmaker.mdria.ru

100%99%99%98%96%96%96%95%95%93%93%93%93%90%89%89%85%84%83%80%77%75%71%66%65%63%58%57%47%47%41%37%

1%1%2%4%4%4%5%4%6%6%7%7%

10%9%

7%14%

14%17%19%22%24%

27%33%

32%35%

41%43%52%

52%57%

51%

4%

2%

3%

3%

3%

2%

2%

11%

Page 7: MD Online Audience Composition, DECEMBER 2016

BATI

COMPONENȚA AUDIENȚEI DUPĂEDUCAȚIE / STUDII

Superioare

Liceu/Colegiu

Primare/Profesionale

Fără studii

38%

32%

28%

2%

autoblog.mdbancamea.md

realitatealive.mdexpresul.com

agora.mdrealitatea.md

perfecte.mdsputnik.md

noi.mdbani.md

newsmaker.mdria.ru

ea.mdunimedia.md

kp.mdtimpul.mdunica.mdpoint.md

mama.mdplay.md

sporter.mdprotv.mddiez.md

moldovenii.mdmegogo.netkankan.md

mamaplus.mdforum.md

999.mdstirilocale.md

md.mail.ruok.ru

91%88%78%75%75%66%65%64%63%62%62%62%62%59%59%56%54%54%50%49%48%48%47%43%43%41%40%38%38%37%36%28%

8%8%

9%23%16%

25%29%

22%18%29%28%19%31%

35%17%

23%30%21%

17%24%33%24%

38%42%

19%53%

37%30%33%

47%35%

36%

1%

4%

13%

2%

9%

9%

6%

12%

19%

8%

10%

16%

7%

7%

25%

21%

15%

23%

33%

27%

17%

28%

15%

15%

35%

6%

24%

25%

27%

15%

28%

34%

3%

4%

1%

1%

2%

3%

6%

2%

1%

1%

2%

Page 8: MD Online Audience Composition, DECEMBER 2016

BATI

COMPONENȚA AUDIENȚEI DUPĂOCUPAȚIA PRINCIPALĂ

Patron / Top Manager

Afacere familiara / liber profesionist

Angajat la birou / muncitor calificat

6%

12%

19%Specialist st.sup. / functionar

13%

Pensionar / Student / Casnica / Alte

51%

newsmaker.mdsporter.md

realitatealive.mdrealitatea.md

bancamea.mdagora.md

autoblog.mdpoint.mdunica.md

expresul.complay.md

unimedia.mdtimpul.mdmama.md

perfecte.mdsputnik.md

bani.mdforum.md

ea.mddiez.md999.md

protv.mdkp.md

moldovenii.mdstirilocale.md

noi.mdkankan.mdmd.mail.ru

ria.ruok.ru

megogo.netmamaplus.md

30%27%23%19%18%17%16%14%12%12%12%10%10%9%9%8%8%8%7%7%7%7%7%6%6%5%5%4%4%3%2%2%

15%8%

3%16%

3%7%

6%15%

14%5%

22%10%

8%6%

13%16%

1%9%

3%5%

10%8%

17%5%6%

19%8%10%13%

12%27%

16%

22%

28%

38%

30%

19%

36%

45%

22%

27%

14%

19%

29%

28%

27%

30%

28%

43%

21%

24%

23%

21%

27%

20%

18%

17%

25%

21%

18%

23%

17%

15%

24%

18%

8%

5%

4%

25%

9%

11%

18%

5%

19%

11%

10%

11%

10%

16%

8%

5%

19%

15%

8%

12%

18%

14%

8%

11%

9%

8%

12%

6%

13%

8%

3%

15%

28%

31%

31%

34%

31%

23%

31%

42%

50%

36%

40%

44%

47%

33%

39%

42%

44%

51%

57%

49%

40%

42%

63%

61%

42%

58%

55%

54%

56%

48%

55%

Page 9: MD Online Audience Composition, DECEMBER 2016

BATI

COMPONENȚA AUDIENȚEI DUPĂTIPUL LOCALITĂȚII

Oraș

Sat

Nu s-a răspuns

44%

42%

14%

expresul.comnewsmaker.md

realitatealive.mdautoblog.mdmegogo.net

kp.mdbancamea.md

agora.mdpoint.mdbani.md

realitatea.mdplay.md

ea.mddiez.md

mama.mdsporter.mdsputnik.md

noi.mdforum.md

unimedia.mdria.ru

unica.mdperfecte.md

999.mdkankan.mdtimpul.mdprotv.md

mamaplus.mdmd.mail.ru

stirilocale.mdok.ru

moldovenii.md

90%79%76%76%72%72%71%70%70%68%67%67%66%65%63%62%61%61%57%57%55%54%54%53%51%50%50%49%48%41%37%35%

6%10%

22%12%

17%17%

26%19%20%

31%23%

30%29%

30%33%

32%25%28%

36%30%

32%35%22%

40%43%

41%34%

49%39%

57%51%

56%

4%

11%

1%

13%

10%

12%

4%

11%

10%

1%

10%

3%

5%

6%

4%

7%

13%

11%

7%

14%

13%

10%

24%

8%

6%

9%

16%

2%

13%

3%

12%

9%

Page 10: MD Online Audience Composition, DECEMBER 2016

BATI

COMPONENȚA AUDIENȚEI DUPĂREGIUNE

Nord (incl. m. Balti)

Centru (incl. m. Chisinau)

Sud (incl. UTA Gagauzia)

25%

58%

17%

moldovenii.mdstirilocale.md

noi.mdmegogo.net

ok.ruprotv.md

md.mail.rusporter.mdsputnik.md

ria.rukp.md

mama.md999.md

point.mdrealitatea.md

timpul.mdunimedia.md

diez.mdea.md

forum.mdautoblog.md

unica.mdrealitatealive.md

mamaplus.mdplay.md

agora.mdnewsmaker.md

bani.mdperfecte.mdkankan.md

bancamea.mdexpresul.com

47%34%30%28%28%27%26%25%24%23%21%21%21%18%18%18%18%17%17%16%16%15%14%14%13%10%9%8%8%7%6%5%

40%58%

56%63%53%65%

57%73%64%

62%68%68%65%

69%70%65%74%72%73%78%75%74%

57%78%

80%82%84%

76%86%82%

93%89%

13%

8%

13%

10%

19%

7%

17%

2%

12%

15%

11%

11%

14%

12%

12%

17%

8%

11%

11%

5%

10%

11%

29%

8%

7%

8%

6%

16%

6%

11%

1%

6%https://ro.wikipedia.org/wiki/Regiunile_de_dezvoltare_ale_Republicii_Moldova

Page 11: MD Online Audience Composition, DECEMBER 2016

BATI

COMPONENȚA AUDIENȚEI DUPĂVENITUL NET AL GOSPODĂRIEI

< 8 mii lei

8 – 16 mii lei

16 – 30 mii lei

74%

19%

5%

> 30 mii lei

2%

megogo.netmoldovenii.md

ria.ruok.ru

noi.mdstirilocale.md

md.mail.rumamaplus.md

protv.md999.md

kankan.mdmama.md

ea.mdforum.md

unimedia.mdsputnik.md

expresul.comperfecte.md

diez.mdplay.md

timpul.mdrealitatea.md

point.mdbani.md

kp.mdunica.md

sporter.mdbancamea.md

agora.mdrealitatealive.md

autoblog.mdnewsmaker.md

85%81%80%80%74%72%72%72%68%67%65%65%64%64%63%63%61%58%57%56%55%53%52%52%50%50%49%46%44%42%42%33%

12%14%

14%16%

21%25%

22%24%

28%23%

27%22%28%

20%26%28%

23%32%

34%25%

37%38%

34%44%

38%44%

31%50%

41%57%41%

40%

2%

2%

4%

4%

3%

2%

4%

3%

4%

8%

6%

13%

6%

13%

6%

8%

16%

9%

8%

19%

5%

6%

9%

5%

6%

6%

15%

4%

12%

2%

12%

18%

4%

2%

2%

2%

2%

4%

5%

3%

3%

5%

5%

5%

3%

6%

10%