PowerPoint Presentation

By: Prasham Jain (C015)Ayushi Gupta(C013)Akshay Khatri(C019)Shreya Khare(C018)Praful Bhargava(C005)Apurve Paharia(C027)Group#6Div B

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LIFE INSURANCE ?

Life Insurance offers a man the only way where he can make his will before he makes his money.

WHY IS IT NEEDED ?

Familys Financial RequirementsLoans and Expenses RepaymentDraw Loans Against InsuranceDiverse Investment OptionsIllnesses and AccidentsTax Benefits2

Company names with their advertisement type:

HDFC Life Insurance- PRINTED ADHDFC Life Insurance- TV COMMERCIALRELIANCE Life Insurance- TV COMMERCIALMAX Life Insurance- TV COMMERCIALSBI Life Insurance-PRINTED ADBHARTI AXA Life Insurance- TV COMMERCIAL

Parameters used for analysis are:

3123456

PRINTED MEDIA

HDFC LIFE INSURANCE:

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HDFC Life is one of the leading life insurance companies in India offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings & Investment and Health, along with Childrens & Womens Plan.

They launched a new brand campaign on their latest product offering HDFC Life Cancer Care which touches upon the importance of being financially prepared and continue to live and fight with pride, should Cancer ever strike.

Celebrity and cancer survivor Lisa Ray endorses the cause by telling her story of how she survived cancer and the lessons she learnt along the way.

http://lighthouseinsights.in/hdfc-life-rayofhope-campaign.html/5

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Tu Udd Jaa Par Falaaye Haare

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Story

Message conveyed

views Points

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Reliance Life Insurance #FamilyKaFarishta

To be a company people are proud of, trust in and grow with; providing financial independence to every life we touch13

The advertisement is set against the backdrop of a skeptical father-in-law (Anant Nag) visiting his daughter. As the father-in-law discovers more details about his son-in-law (Cyrus Sahukar), he is more worried that this boy is not serious enough to take care of his daughter or soon-to-be-born grandchild. His unassumingly earnest son-in-law is quick to put him at ease as he shows how prepared he truly is, having secured his family's future with Reliance Online Term. This impresses the father enough to break the ice with his sonin-law and see him in a whole new light.13

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Max Life Insurance

Joint venture between Indian multi-business corporate, Max India Ltd., and general insurers Mitsui Sumitomo Insurance Co. LtdIn a bid to highlight the corrupt practices prevailing in the insurance sector, Max Life Insurance launched a new campaign with the tagline Aapke Sachche Advisor.Silver EFFIE Award in 2012, for the 'Aapke Sachche Advisor' campaign.

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New York Life Insurance, the current foreign shareholder has completely exited from the JV.

Organized by The Advertising Club Bombay in India, the EFFIEs have become the gold standard in measuring MARKETING and communication effectiveness in India.

The new brand initiative by the insurance company infuses freshness into the cluttered world of insurance television commercials and campaigns, which routinely follow the emotional route to attract customers. The concept behind the initiative rests on the fact that the insurance sector is witnessing a considerable trust deficit owing to unethical practices. Thus, the latest campaign seeks to strengthen the trust of consumers by educating them on how to avoid being misled by corrupt insurance agents. It moves beyond merely promoting life insurance policies and products and takes a high moral grou15

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First thoughts on the ad

A bold step

The commercial brings together consumer fear and human truth to form a convincing argument

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Conceptualised by O&M, the new brand campaign is a completely different concept from all prior campaigns, though the underlying philosophy of ensuring a brighter, financially secure future for customers remains the same across each of them. With Aapke Sachche Advisor the company seeks to establish itself as a consumer centric company.

The consumer fear is: Am I getting into something I dont understand? The human truth is: After all, the agent wants to make more money , so can I trust him? But ham-handed handling, the over-the-top device of the devil, undid the potential of the idea. I am left with a sense that the agent came close to cheating, not that he will never cheat.

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SBI Life Insurance

SBI Life Insurance is a joint venture between State Bank of India and BNP Paribas Cardif. SBI owns 74% of the total capital and BNP Paribas Cardif the remaining 26%. SBI Life Insurance has an authorized capital of Rs. 2,000 crores and a paid up capital of Rs 1,000 crores.In 2007,CRISILLtd, a subsidiary of global rating agencyStandard & Poor's, gave the company a AAA/Stable/P1+ rating

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New York Life Insurance, the current foreign shareholder has completely exited from the JV.

Organized by The Advertising Club Bombay in India, the EFFIEs have become the gold standard in measuring MARKETING and communication effectiveness in India.

The new brand initiative by the insurance company infuses freshness into the cluttered world of insurance television commercials and campaigns, which routinely follow the emotional route to attract customers. The concept behind the initiative rests on the fact that the insurance sector is witnessing a considerable trust deficit owing to unethical practices. Thus, the latest campaign seeks to strengthen the trust of consumers by educating them on how to avoid being misled by corrupt insurance agents. It moves beyond merely promoting life insurance policies and products and takes a high moral grou19

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SBI Life Insurance

Print Ad:

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Bharti AXA Life Insurance Companyis a joint venture between theBharti Enterprisesand the Paris basedAXA Groupand started its operations in India in the middle of 2006.22

Uniqueness about the TVC:

Excellent issue addressedConnecting not only senior citizens but also problems associated in IndiaHassles in getting returns is a very common issueAggressive face off against insurance companiesShort, memorable and crisp.Saujanya Shrivastava, vice-president - marketing, Bharti Axa Life Insurance tells afaqs!,

"In the insurance sector, the biggest fear the consumer has is getting the claimed fund on time. Thus, with our new campaign, we aimed at erasing this fear from the consumer's mind, by saying that at Bharti Axa, the claimed money will be given to the customer within 48 hours. The idea was to secure the customer's interest through the new campaign.

That is why we went with the tagline, 'Bharti Axa Life Insurance - Jeevan Suraksha Ka Naya Nazariya'."23

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We undertook an in-depth analysis wherein we identified the notion of preference was totally related to the trust granted to various names in insurance and financial services. The level of trust is very inadequate today, regardless of the brand considered. This is because the perception of consumers is that we are all evolving only in "a world of promises." And this is what we have to redefine.Beyond promises... proof

We don't want to make promises any more. Instead, we want to demonstrate our ability to respond to client needs with real and tangible proof and, in so doing, to establish an authentic relationship of trust with our clients.

These are the three attitudes that clients most expect from an insurance and financial services company in exchange for their vote of confidence. These three attitudes stood out from the others in the consumer research we conducted across markets, regardless of their level of maturity.They are at the heart of our actions and our commitments to clients.25

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