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Identity Verification for Risk Management - Globallypro.whitepages.com
2WHITEPAGES PRO
Whitepages, Inc.Global, diversified, and profitable since 1997
Whitepages.com 411.comFree contact search, 55m unique visitors
For Businesses For Consumers
API
Identity Graph
Person
Business
Phone
AddressEmail
Graph structureReal time RelationalUpdate vs. erase
Whitepages Identity Graph™
Dynamic Identity DataKey is the linkages
1 Million (206) 555-6789Landline
789 Park AveBellevue, WA 98005Previous Address
456 Cherry StSeattle, WA 98122Current Address
John SmithAge 55-59
Mary SmithAge 20-24
Jane SmithAge 55-59
(206) 555-1234Mobile
new/updated links per day Mary [email protected]
Graph structureReal time RelationalUpdate vs. erase
Whitepages Identity Graph™
Dynamic Identity DataKey is the linkages
Identity Check™5 queries in 1plus risk attributespro.whitepages.com
6WHITEPAGES PRO
Identity Check: 5 queries in 1plus risk attributes!
1. Name-to
-phone match
2. N
ame-
to-
addr
ess m
atch
3. Phone-to-address match
4. Name-to-email match + IP validation
5. Name-to-
address2 match
Identity Check: The most valuable single
query in risk management
PHONE ADDRESS ADDRESS2
PERSON
EMAIL & IP
7WHITEPAGES PRO
Data Attributes
• Phones*• Current address • Address history• Age range• Gender• Link age to
address • Link age to
phone
EMAILPHONE• Occupant name• Additional residents• Deliverability• USPS standard address• Address Type
• Valid / Invalid• IsConnected flag• Line type
• Carrier• Pre-paid flag • Alternate phones**
• Valid / Invalid• Registered name• First seen date• Domain creation
date
• Proxy Flag• Geolocation• Distance from
address
PERSON ADDRESS
Mobile Non-fixed
VOIP Fixed VOIP
Landline Premium Toll-free IP ADDRESS
*How likely a phone is to be associated with consumer-facing spam & fraud**Only landline and fixed VOIP phones are returned
Single unit Multi unit PO Box
Residential Commercial
Identity Check Internationalpro.whitepages.com
9WHITEPAGES PRO
2Q 2016: Identity Check International launched
• Is Valid (Y/N)• Line type• Country code• Carrier• Phone to Address distance
• Is Valid (Y/N)• Is Valid and Deliverable• First seen date• Is Disposable (Y/N)• Is Auto Generated (Y/N)• Domain creation date
Risk
Attr
ibut
es
• Is Proxy• Geolocation• Connection Type• IP distance to
physical address• IP distance to phone
city/country
10WHITEPAGES PRO
International Data for Identity CheckInternational Data for Identity Check
Confirm the validity of a phone number, including carrier and line type, in every country in the worldGlobal email address coverage provides first-seen date, validity the email, and domain creation date.
Confirm the validity of the building or unit’s address, or the street itself, in every country in the world.
We have worldwide IP data that provides proxy status, geolocation, and connection type information.
Lead Verify Identity data for lead validation
pro.whitepages.com
12WHITEPAGES PRO
Identity proofing along the customer continuum
Lead Verify API Identity Check API Identity Check
acquire
lead generation
convert
onboarding and origination
service
ongoing transactions
retain
customer database refresh
Historical Address
13WHITEPAGES PRO
Lead Verify: 4 queries in 1plus contactability scores
1. Name-to
-phone match
2. N
ame-
to-
addr
ess m
atch
3. Name-to-email match and
4. IP validation
Address attributesContact score 1 - 4
Phone attributesContact score 1 - 4
Email & IP attributes: Risk attributesContact score 1 - 4
PHONE ADDRESS
PERSON
EMAIL & IPADDRESSAddress append If phone and name match
14WHITEPAGES PRO
Lead Verify Products Data Attributes
• Name to address match
• Name to phone match
• Name to email match
• Age range• Gender
EMAILPHONE• Address to name match• Contact score 1 - 4• Deliverability• USPS standard address• Address Type
• Valid / Invalid• Line type
• Carrier• Pre-paid flag • Contact score 1 - 4
• Email to name match
• Valid / Invalid• Is disposable• Is auto-generated• Contact score 1 - 4
• Proxy Flag• Geolocation• Distance from
address
PERSON ADDRESS
Mobile Non-fixed
VOIP Fixed VOIP
Landline Premium Toll-free
IP ADDRESS Single unit Multi unit PO Box
Residential Commercial
Appendixpro.whitepages.com
16WHITEPAGES PRO
Identity Check for Merchant Approval and Collections
20,000+ per month
• Assess risk and underwrite small business merchant card processing
• Research chargebacks & catch discrepancies
• Streamline collection efforts
Identity Verification to Reduce Risk
• Five search queries in one view
• Best phone to person data
• Highest mobile coverage
• Secure, reliable, and easy to use
Business Objectives Why Identity Check
17WHITEPAGES PRO
Phone Intelligence for Risk Assessment
200k+ per week
• Mitigate fraud and risk at account set up
• Improve account verification process
Mitigate Fraud in Account Sign-Up Process
• Ability to provide high coverage and match rates on mobile phone numbers
• Data attributes that can help correlate with fraud/risk such as
• Line type, carrier, pre-paid
• Needed real-time data for dynamic nature of their business
Business Objectives Phone Intelligence API