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Deceiving Data Visualization How to screw it up in the end

Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

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Page 1: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization

How to screw it up in the end

Page 2: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Hi, I’m Leenke

Data Journalism graduate

Analyst & Designer at Foursevens

Graphic Designgraduate

1 2 3

Page 3: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Customer centric

If you’re a company that delivers food, then all you need is an address

The Foursevens mindset

Page 4: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Pitfalls in Design

Moralvalues

Transparency Literacy of the audience

Page 5: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

From data to wisdom through data visualization

Information KnowledgeData

1 2 3

Wisdom

4

Page 6: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Seeing is believing

Page 7: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Pitfalls in Design

Page 8: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Pitfalls in Design

Truncated Axis

Page 9: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Bron: https://flowingdata.com/2017/02/09/how-to-spot-visualization-lies

Page 10: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Pitfalls in Design

Truncated Axis

Wrong numbers and sums

Page 11: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Bron: https://twitter.com/de_NVA

Page 12: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Bron: https://twitter.com/verbeke_t

Page 13: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Bron: https://twitter.com/openvld

Page 14: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Page 15: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Pitfalls in Design

Truncated Axis

Wrong numbers and sums

Comparing Area Sizes

Page 16: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

3 12 3 12

Page 17: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Pitfalls in Design

Truncated Axis

Wrong numbers and sums

Comparing Area Sizes

Limited Scope

Page 18: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Bron: https://twitter.com/openvld

Page 19: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Moral Values

Page 20: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

MoralValues

Proving your point

Page 21: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Bron: https://visualisingadvocacy.org/blog/disinformation-visualization-how-lie-datavis

Page 22: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

MoralValues

Proving your point

Oversimplification

Page 23: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Bron: Het Nieuwsblad Weekend 14/03/2015

Page 24: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Transparency

Page 25: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Transparency Communicating uncertainty

Page 26: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Bron: http://rocknpoll.graphics/

Page 27: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Transparency Communicating uncertainty

Sharing datasets

Page 28: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Bron: https://twitter.com/de_NVA

Page 29: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Literacy of theAudience

Page 30: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Literacy of the audience

Know your audience

Page 31: Leenke De Donder presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

Deceiving Data Visualization How to screw it up in the end

Literacy of the audience

Know your audience

Communicate your method