Lean Analytics Roundtable - Breaking Barriers 2016

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    13-Apr-2017

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  • #helloMark Landman, Managing Partner DotControl Group

    Jonathan Flores, Growthhacker Rockboost

  • we create digital ambitionswe enable you to innovate, grow and zag.

  • #nice to meet youName, Organization, Role

    Personal Objective

  • LETS GOLEAN ANALYTICS ROUNDTABLE

    ObjectiveSetup

    Ground Rules

  • ?

  • how do we grow?

  • ADSthey dont use

  • growth hacking: experiment & data driven marketing for hockeystick growth

    #lean startup marketing

  • its all about the customerusers are customers and they decide, so focus on their happiness

    digital is a pull medium

  • growth requires focus1 metric that matters

  • 1.000.000.000users goal

  • 1 metric that matters

    gets your departments alignedgives direction in a holistic approach

    centralizes all KPIschanges during the company lifecycle

    connects all verticals in lean startup marketinguse the Rockefeller Habits

  • 1 metric that matters

  • listen to your marketWho is your Target Customer Group?

    What is their Pain?

    #1

  • the 19 traction channelsHow & where can we engage with them?

    How can we do this in a sustainable & effective way?

    #2

  • create product market fitCreate a product that fits the market & the traction channel(s)

    Whats the customers journey to his/her AHA! moment?

    #3

  • aarrrpirate metricsAcquisition - Activation - Retention - Revenue - Referral

    Setup your measurement system

    #4

  • holistic loopsBuild - Measure - Learn

    Connect your results to your 1 Metric That Matters

  • roundtable discussion

  • how to find the 1 metric that matters#1

    IntroductionOpen Discussion

    Wrap-up

    15 min.

  • how to apply lean analytics in fintech

    #2

    IntroductionOpen Discussion

    Wrap-up

    15 min.

  • how to apply lean analytics in large enterprises

    #3

    IntroductionOpen Discussion

    Wrap-up

    15 min.

  • round-up & recap

  • thank you.

  • Van Nelle Fabriek

    Van Nelleweg 1104, 3044 BC Rotterdam

    010 - 71 44 646

    info@dotcontrol.nl

    www.dotcontrol.nl

    happy to #create