Lake b2b data capability p pt

Company Overview

Our Belief

• Collaborative Approach• Transparency in Work• Simplicity in Approach• Efficient Delivery• Prompt/Customer- Support

USP and Strength

• 42+ Million Database• Diversified Industries List• Integrated Marketing• Multi Level Email Verification• In House Specialized Team for all our offered

services

• Founded: 2002• Global Operations: Primary- USA and UK• Employees: 1600+

Lake B2B is a Growth Enablement Partner for Clients across 83 countries helping extend reach to over 42 + million top global executives across the world. Lake B2B has transformed the way businesses work with cutting edge data management technology, exhaustive data reach and digital marketing solutions. The company specialized in offering customized target database solutions based on the clients' requirements and business scope.

www.lakeb2b.com [email protected]


Core Competence and Industry Expertise

HealthcareIT

Manufacturing

Education

Oil & Gas

Others

Top Industry Expertise


Our Global database and online capabilities enhance our Clients to penetrate global market

Customer/market research

Data

Processing

Data analytics

Digital marketing

Delivery channels

Database management

Segmentation Customer-intelligence

B2B DataB2C DataDemographicsCell Phone dataOrg chart

Merge purgeData appendingNCOADo Not mail

EmailPhoneMobileMailWeb

CRM databaseMarketing databaseLoyalty program

Customer profitability & purchase propensity scoreLoyalty scoreSatisfaction analysis

SEOPPC & banner addsSMODigital PR

Lake B2B Capabilities


Custom Built List

Not everybody has the same wish, then how can we deliver the same list to every customer. This is the reason why Lake B2B Data came up with Custom Wish Lists as part of our lead generation services. Through this list, you can

• Conduct a marketing campaign for a specific audience• Identify audiences and get personal and professional data on them• Reach decision makers and consumers from across US• Use a multichannel approach to campaigning so as to improve market reach and

brand visibility• Get timely verified, updated and customized data at affordable rates for improved

ROI• Accelerate business profits and revenue through targeted data-driven campaigns


Technology List

Building Customized Technology Marketing Lists

Tell us your target criteria like geography, industry vertical, job profile, and company employee size or revenue and we will deliver a database of ready prospects along with complete contact details to you.

Number of technologies

12,000Number of countries

115Number of companies

300,000


Technology List- Appending

If you have a technology database with missing fields, send it to us to append missing fields for precision marketing

Complete contact details appending

Job title appending

Industry details appending

ECOA/NCOA solution

Business details appendingAlternate/ key contact appending

List hygiene and maintenance

Specialized Services- Events

B2B events are a great opportunity to meet customers, prospects and widen the scope of your business reach.

Our event marketing services adopt result-driven strategies, to help you enhance audience engagement and translate your event into an experience through our event list

Here’s how our list help you:

o To analyze and identify the target marketo To create and send customized invitationso To build a website targeting the evento To run ad campaigns for registrationso To Craft social media plans for various social media networkso To engage with people in all social media networks relevant to your industryo To track the interests of attendees and their activities during the evento To acquire prospects for your company at the event


Events List

CONTENTEMAIL TACTICS EVENT LEAD GEN TACTICS

DB Emails

Nurturing

Follow up

eBook

Cheatsheet

Datasheet

Blog Post

Webinar

Sponsorship

In-Person Event

Social

PPC Campaign

Paid Email Campaign

Direct Mail

Tele - CallingPRThe

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Our Event Marketing Tactics


List of Campaign(X number of leads)

Webinar Sign-Ups(X%)

Campaign result(X% clicks)

Includes emails and calls (X%)

Appointment(X%)

Good Leads(X%)

Opportunities(X%)

Won(X%)

Campaign Launch Date:Goals:List Size:

Roughly X% Register from X NumberWebinar Dates:“

Email to event Audience

Follow up for appointments

X% confirmed for appointment

X% Fit the Right Profile

Of those that attend the event, X% become opportunities

Win X% - Deal

Event Measurement Metrics


Other Data Service Offerings

Our databases provide accurate and relevant contacts, and granular information to enable scoring, ranking, segmenting, and targeting.

Enterprise DQ Strategy & Implementation using

Trillium, DataFlux

Building Adaptors to

enterprise apps

Pointed DQ Solutions for enterprise apps

Data Quality Service Offerings

Plug n Play Adaptors for Siebel, SALESFORCE, SAP,

Informatica, Oracle, Microsoft ,

SalesForce.com, Contact Eves etc.

Solutions which Address:

Completeness - What data is missing or unusable?

Conformity - What data is stored in a non-standard format?

Consistency - What data values give conflicting information?

Accuracy - What data is incorrect or out of date?

Duplication - What data records are duplicated?

Integrity - What data is missing important relationships?


Email Validation Email opt-out campaigns Newsletters with new offers Tele-verification Data compilation List Append List verification List cleansing

Data management

Data Management

Research

Quality assuranc

e

Informed consent

DesignCoding

Data entry

Analysis


Snap Shot of Data Sample


Other Data Related Services

Data- Driven Marketing Services

1. Event Marketing Services2. Email Marketing Services3. Market Research4. Search Engine Optimization5. Content Marketing6. Web Development

Database Marketing Services

1. Email Verification and Validation2. 360 Degree Profiling3. Contact Finder4. Campaigner5. Database Licensing Solutions6. Appending Services7. Data Management

Databases / Lists

1. Master B2B Database Files2. Multichannel Prospect Lists3. Pre-packages Lists4. Speciality Data Lists5. Custom Wish Lists6. Healthcare Master Database7. Technology Master Database

What You GainWe offer you a wide array of Database Marketing Services which drives you with actionable

information enabling 360-degree business growth that results in:

Lead Generation Lead Conversion Repeat Business


Our Lead Generation Approach

Highly targeted and personalized messages designed to suit your need, making it more economical and easier than doing it yourself.

Captivate the recipients and convince them why they should prefer you over your competition.

With our professionals experienced in your particular industry, regulate your plan & strategy midstream as and when necessary to increase results.

The easiest to start generating leads immediately. SEM leads have one of the best conversions compared to other channels.

SEO is a long term strategy that will help you to reduce cost per lead and with a bigger brand image when done right. SMO helps build credibility to your brand while increasing the lead pipeline.

EMAIL, TELECALLING, DIRECT MAIL

PAID ADS – PPC,DISPLAY ADS,

SOCIAL ADS

01

02

03

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WEBINARS, PODCASTS

SEO & SMO

Email

Telemarketing

Paid Campaigns

SEO & SMO

Direct Mailing


How Do We Help In Converting More Leads

• Content based on your sales process• Content for Lead Gen, Convert or Nurture• Writing style for a global audience

• Pages that convert• LPO based on visitor behaviour

• Improves visitor to Lead conversion• Very targeted ads to website visitors or people

who have consumed your content from other channels such as Social or Document sharing portals

• Key object to improve Lead to Deal conversion• Help Reduce Sales Cycle

CONTENT MARKETING

LANDINGPAGE OPT

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Re-MARKETING

LEAD NURTURING

Content Marketing

Remarketing

Lead Nurturing

Landing Page Opt


How Do We Help In Increasing Repeat Business

• Content to educate about new services that you’ve launched

• Content about new product launches• Content that keeps the customer engaged

with your brand

• Surveys to understand customer satisfaction level

• To track customer behaviour that will help us identify new business opportunities within their business

• Helps to discover new business opportunities• Helps increase revenue per customer• Helps improve existing relationship which

makes it harder for a business divorce

• Strategize campaigns that can improve repeat business

• Campaigns to get more referrals

CONTENT MARKETING

MARKETINGAUTOMATION

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02

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ACCOUNT BASED MARKETING

CAMPAIGNS

Content Marketing

Account Based Marketing

Campaigns

Marketing Automation

1 Byram Brook Place, Armonk, NY 10504

Contact Details

www.lakeb2b.com

(800-710-5516

[email protected]

Data & Analytics

Lake b2b data capability p pt