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Why Industrial IoT Enterprise & OEM users need end-to-end solutions to realize their potential benefits.
By Jon PennCaption Data Ltd
Signposting the PresentationApprox 25 minutes in length, and with about 25 slidesA little about me and Caption Data, then . The Adoption of Ideas Curve Behavioural impacts of that The dangers in changing swim lanes then 3 case studies, the importance of board level advocacy why end to end solutions were so important and what ROI resultedSummary.
Jon [email protected] years experience running niche technology businessesMD @ CDL since 2010What Caption Data actually do Industrial, International, 000s of systems, end to end solutions, C level to field technicians
CLASSIC ADOPTION NORMAL CURVE
Innovators: Expect failures.Excited to be part of the process!BRAVE PEOPLE
Early AdoptersTolerate some careful agile developmentOPINION FORMERS
Early MajorityThoughtful, careful people but accept change [and some risk] more quickly than the average, to gain early mover competitive advantage.BENEFICIARIES
LaggardsOnly use email because their contacts dont have fax machines anymore!DIE HARDSTIMEPerceived Reduction in RISK
Staff attitude to change, and especially technology changeChampionsAdvocatesWait & see majorityTerrorists
Key ThoughtsChampions: MUST understand technology AND be or be appointed/report to Board level.Advocates: Must be respected, credible people of influence within the organisation
Tipping point for mass adoption: thought to be18-20% SO THE EARLY ADOPTERS/ADVOCATES ARENT ENOUGH!!
And the terrorists have nearly as much chance!
So what does all this mean for Industrial IoT?Definitely on the left side of the Adoption CurveEven though M2M may have reached mass adoption [in some areas]IoT introduces new business methods, new opportunities, & new ways of workingIts Business, its not I.T.Board or C level sponsorshipRisk & RewardManaging RiskUnderstanding the rewardHuman resources & counter-terrorism!
END TO END SOLUTION PROVIDERS REDUCE RISKS & IMPROVE RESULTS
Modbus, Canbus, Sensors, I2C, SPI, Local intelligence, Memory, Power
GSM 2G,3G,4G; FOTA; SIM, Signal quality, Power
Data security, cloud/server managementPortal, User Admin, Branding, ScalabilityAnalytics, dashboards, aggregationSupport, training, roll outBilling, Admin, MaintenanceSWIM LANES: Every time you cross a swim lane there is potential for misunderstanding, poor communication, technical mishaps, etc. Working with an end to end solution provider massively increases chances of successful deployment for Enterprise & OEM clientsOne proven, experienced supplier takes responsibility for it all
Whats the opposite of end-to-end?AND BY THE WAY THAT MEANS RISKS INHardware design & productionFirmware engineeringFOTA [Firmware over the air]GSM technology [GPRS, 2G, 3G, 4G]GPS technologySoftware EngineeringCommunications & SIM managementBattery & Power managementAntennae & rangeProduct testingCloud technologyCyber & data transmission securityGUI & UX Graphical User Interfaces & User Experience, multi language, multi time zoneSystem testingCustomer support, trainingLife cycle management
Piece by piece
Buy a data logger
Bolt on a modem
Get someone to host a portal
Get someone to do the analytics, algorithms, visualisation
Get someone to Project Manage, train, implement
Prove ROI
[then hold a post mortem to work out what went wrong!]
3 CASE STUDIES
IoT introduces new business methods, new opportunities, & new ways of workingBoard or C level sponsorshipWhy End to End Solutions were importantWhat ROI resulted
Water Quality Instrument OEMEmergency Power OEMMobile cooling plant
CASE STUDY 1
WATER QUALITY INSTRUMENT OEMIoT introduces new business methods, new opportunities, & new ways of working
Lots of dataNo data !Disruptive technology, small, robust, low cost, ultra low power instrumentation, internet of things,
Data throughout distribution network, real time, on line; Massive benefits in risk management, compliance, asset management [major cost], customer satisfactionLots more data
CASE STUDY 1WATER QUALITY INSTRUMENT OEM
Board or C level sponsorship
Initial trials to larger scale roll out, c 2 years
Initial trials small enough to fail
Agile learning and product development
Within the OEMThere was already good understanding between them and CDL after years of working together on other products. Both founding directors of the OEM were involved in discussions to roadmap this project. A technical and a Sales champion were appointed
Within CDLFounding directors involved and committed to product development required to deliver end to end solution.
Within Water CosBoard level understanding of ramifications of success and failure, and nomination of key personnel
External BodiesInvolved as necessary
CASE STUDY 1WATER QUALITY INSTRUMENT OEM
Why End to End Solutions were so important
From the field sometimes literally! Or under a manhole on a busy main road either way a few things were critical at the point of use:Compactness RobustnessLong Battery life [and so low power consumption]On-board short term battery back upOptimised GSM communications [antennae] On Board SD card black box flight recorderInstrument grade analogue inputsReal time local monitoring/intelligenceComplete management on-lineBrowser & device agnostic
Dedicated product leveraged from existing CDL technology
CASE STUDY 1WATER QUALITY INSTRUMENT OEM
End to End solutions
Integrated and Assembled
Turbidity sensorRemote Telemetry Unit, NanoULTRASmart Battery packIP rated enclosureAntenna systemHydraulic connections
Tested, calibrated, documented. QR Codes for rapid access to SmartHub
CASE STUDY 1WATER QUALITY INSTRUMENT OEM
End to End solutions
Power on = on-line & visibleReal time local monitoringManagement via SmartHubSchedule high and low level alarms on all parametersSampling and reporting frequenciesSIM status & managementDrill down UI/UX
From the Field to the Screen
CASE STUDY 1WATER QUALITY INSTRUMENT OEMReturn on Investment
Significant sales
Created brand new revenue streams [ms]
Enhanced client relationships bringing a solution to an industry problem; saving their clients money [10s of ms]
Enhanced reputation with industry regulators / authorities / universities / 3rd parties
CASE STUDY 2
EMERGENCY POWER OEM
Up time/ response timeRemote testing & preventative maintenanceEnvironmental monitoringIncident monitoringAudit trailIoT introduces new business methods, new opportunities, & new ways of working
Small, low cost, remote telemetry unit connected to UPS using Modbus. Monitors real time, reports by GSM, allowing different business models for Warranties, SLAs, costs, engineer call outs, etc
CASE STUDY 2
EMERGENCY POWER OEMBoard or C level sponsorship
2 years from start to roll out
Issues arising from drafting of spec showed need for C level relationship to resolve
Within the OEMThe OE concerned had already had a bad experience with another attempt to internet of things their products, so considerable investment of time was made to ensure the next process had a happier outcome.
Over the course of roll out, various personnel changes occurred, reinforcing the importance of C level communication
Within CDLDirector level involvement across main functions business development, Software and general management
CASE STUDY 2
EMERGENCY POWER OEMWhy End to End solutions were so important.
Some of the critical factors:Firmware adaptability. With a number of designs of UPSs and generator ECUs to connect toReal time local monitoring of key parameters via modbus and alarming against thresholds set on line FOTA [Firmware over the air] as remote telemetry units get re-assigned to different modelsBranding of smartHubAudit trails and auto reportsSIM optimisation and managementKanban supply chain
CASE STUDY 2
EMERGENCY POWER OEMReturn on InvestmentSuccessful, fast implementation / roll out
Award winning [for OEM] branded version of SmartHub
Programme survived staff changes
New Business models & new revenue streams
Reduced risk audit trails on performance
Automated client management reportsFor the first time they tell their clients when they have had an incident!
CASE STUDY 3
Mobile cooling plantIoT introduces new business methods, new opportunities, & new ways of working
Where is it?Is it working correctly?On hire/off hire?How long to set up?Has it been damaged?Has it been moved?Small, low cost, internet of things solution that dramatically speeds up commissioning, has geo location, real time status and remote over-ride options
CASE STUDY 3
Mobile cooling plantBoard or C level sponsorship
2 years from start to roll out
Most of that time delayed due to lack of C level engagement
Once that changed everything changed
CASE STUDY 3
Mobile cooling plantWhy End to End solutions were so important.
To make the whole system work involved every swim lane
The chances of doing this involving more than 1 external supplier with numerous internal departments would be very slim.
CASE STUDY 3
Mobile cooling plantReturn on InvestmentMassively reduced set up time, from day+ to hour, with associated reduced labour cost and client disputes
Massively reduced friction with clients
Massively increased effectiveness of staff & simplified roles/training/skills
Improved accounts receivable/ debtor days
Summary
Enterprise & OEM IoT users are almost certainly on the left hand side of the adoption curve
IoT is business, not IT, and demands C level engagement, clarity on the reasons for doing it and careful attention to all the roles!
Remember the roles & the tipping point @ 20%
Because youre early adopters, choose an End to End Solution provider , where you also have C level attention, and let them take care of the swim lanes
Start small enough to fail. Measure and share the ROI, [operational not just financial, to encourage the sheep!].
20%
[email protected]+ 44 (0)1905 754 078
Thanks for your attention!