Introducing Buzzinga! - A Social Media Listening, Analysis and Reporting Framework

QUANTIFYING THE SOCIAL!

ContactWeb: http://www.buzzinga.comEmail: [email protected]

Tel : +91 80 26783274 Twitter : @buzzingasocialFor more information on how Buzzinga enables strategic insights for your business


Powerful Social Media Listening, Analysis and Reporting Framework to enable strategic decision making

through actionable insights




Buzzinga : Why Social Listening?

Buzzinga aims to harness the power of wholesome unstructured social media to directly impact strategic decision making

The advent of social media as a platform where the story of a product or brand is made or lost has brought forth a paradigm shift in the way organizations listen, analyze and respond to online data




Buzzinga : Where do we fit into the social media delivery schema




Buzzinga : The Listening -> Analysis -> Reporting Flow

Buzzinga social listening, analysis and reporting is a powerful framework that enables your organization to monitor social media channels like Twitter, Facebook, Blogs, Forums and News. Track products, brands, competitors and campaigns globally and in real time to gain a holistic understanding of your customers and business across the social web.




Buzzinga : Organized Social ListeningBuzzinga listens into all social media sources including Twitter, Facebook public pages, YouTube, Google Plus, Instagram, Flickr and TumblrIn addition to the above, Buzzinga’s secret sauce in data listening lies in a mass data index of Country and Industry Specific Blogs, Forums, News and adhoc client requested data crawlers making up a continually growing index of over 10 million sources

Data is cleansed and enriched based on customer requirements

Enriched data is exposed to customers either through the Buzzinga dashboard for analysis and reporting or through an API as part of data-as-a-service




Buzzinga : Intelligent Content Analysis

It is one thing to aggregate relevant data and a whole other thing to derive meaningful insights from the same. Buzzinga provides a crisp and comprehensive dashboard that enables analysis of every facet of data that defines and measures social performance

Slice and dice your social data to derive insights on your product, brand or service, analyze rich social data to measure and optimize your marketing and harness social intelligence to drive better decision making




Buzzinga : The Analysis Feature Set

Automated sentiment analysis processed through world class sentiment analysis APIs

Original article from social source coupled with time and date of posting, author and description

The potential reach of an article to social media users based on social friends, followers and author influence

Automated language detection of articles covering all major world languages

Detection of article origin location for Twitter, News, Blogs and Forum posts

Automated and manual identification of the most influential authors by source

Showcasing of brand associations through real time tag clouding

Gender classification algorithm to determine most probable gender of article authors




Buzzinga : Social Publishing

Integrate your personal or corporate twitter and facebook accounts with your Buzzinga login to publish posts directly through the dashboard

Identify, manage and publish social content while protecting your brand and tailor the right message for your audience




Buzzinga : Automated Insights Reporting

Buzzinga’s detailed on-demand performance reports offers customer both, a holistic view of their projects as well as in depth analysis on key performance measurement indicatorsBuzzinga’s XLS report provides customers with a comprehensive data dump that includes the original post, article timestamps, automated sentiment, author, location, gender and key influencersBuzzinga’s PDF report gives an overview of project statistics with automated detailing on key social performance indicators over the timeline of the report




Buzzinga : Where we fit in




Buzzinga : How we fit in




Buzzinga : Product Demo

Do write in to us at [email protected] or tweet us at @buzzingasocialand we’ll whip up a demo for you in no time!

Data & Analytics

Introducing Buzzinga! - A Social Media Listening, Analysis and Reporting Framework