which number,which tool

Digital workplace success metrics

Dorje McKinnon@dorjem

Why success metrics ?

Analytics is a quick win

Part 1 The intranet analytics report

Part 2 What we learned

DevelopingMaturingOperational

Starting out

Part 3 Take aways for you

Background to the report

Sam Marshall – ClearBox consulting

ClearBox consulting UK commissioned the Intranet Analytics report. Available from http://www.clearbox.co.uk/resources/intranet-analytics-report/

Time

Intranet analytics report

15 Digital workplace practitioners

15

The products investigated

The good and the bad of intranet analytics products.

HarePoint

$$

Cardiolog

$$$

Piwik

$$$

Webtrends

$$$

NGAGE

$$$

Product scenario summary

Introductions• You’ve probably sat down with someone you know so lean forward or

backward and introduce yourself to someone you don’t know.• Find out what analytics tool they use on for their digital workplace • Find out what they think of it

Digital workplace professional distillate

Analytics maturity

DevelopingMaturingOperational

Starting out

Starting outStarting out

Data puke

Developing

Developing

Customised data puke

Maturing

Maturing

Tactical dashboards

AnalysisMany staff travel in the afternoon so they don’t use the intranet

Weekend staff tend to not use the intranet because they are working in the factory

RecommendationPost the most important news on Mondays at 8am

Put a screen in the factory floor tea room showing the news

Operational

Operational

Strategic dashboards

AnalysisSaturday and Sunday staff are still working on email.

Our national phone toll bill between offices is still over budget every week.

RecommendationTrial turning off email delivery from 1am Saturday until 1am Monday to staff phones.

Carry out skype for business training.

ImpactHappier staff and we will comply with the no work at weekends government directive.

Organisational efficiency goes up and toll bills go down.

Analytics maturity quotes

“Site owners want metrics”“analytics by segment”“focus on insights”

“Just show me the numbers”

Maturity summary

DevelopingMaturingOperational

Starting out

Key elements for each maturity level

Developing: data & analysisMaturing: data, analysis, recommendationOperational: data, analysis, recommendation, impact

Starting out: data

Occam’s razor

• Ref http://www.kaushik.net/avinash/digital-dashboards-strategic-tactical-best-practices-tips-examples/

Avinash Kaushik’s access understanding model

Intranet & Digital workplace teams

Analytics maturity product fit

DevelopingMaturingOperational

Starting out

Part 2 Summary

WebTrends analyticsSharePoint dashboard

WebTrends analytics change on previousSharePoint dashboard percentage change

Ngage analytics delight

Analytics maturity framework key learning

AnalysisSaturday and Sunday staff are still working.

Our national phone toll bill between offices is still over budget every week.

RecommendationTrial turning off email delivery from 1am Saturday until 1am Monday to staff phones.

Carry out skype for business training.

ImpactHappier staff and we will comply with the no work at weekends government directive.

Organisational efficiency goes up and toll bills go down.

Interviewee gold

HR content helps call centre

Reduced SharePoint online costs

Best time to communicate

Workflow based on analytic values

Busy lives

Working week

Give

Give 2.5% to analytics

Present for you

7 steps to better intranet analytics1. 10am Tuesday for 1 hour.2. What numbers can you get?3. Do the thinking: define objectives, goals and success measures.4. Record success measures week on week.5. Record and do a change you think will improve one measure.6. Repeat 5 until the measure improves.7. Chose another measure, and improve it.8. Present your data, analysis and recommendations to the boss.

Dorje McKinnon

www.vajra.co.nz

- Analytics review

- Metrics advice

Photo credits• Bungee jump https://www.flickr.com/photo/sgj_thewhite/8855033499 • Busy keyboard https://www.flickr.com/photos/trekkyandy/1528006386 • Calendar https://www.flickr.com/photos/dafnecholet/5374200948/ • Cash rolls https://www.flickr.com/photos/pictures-of-money/17123251389 • Christmas house https://www.flickr.com/photos/ifl/6558479829 • Couple with glasses https://www.flickr.com/photos/vivekjena/5340685871 • Fire breathing https://www.flickr.com/photos/pasa/10122885304 • Fish and chips https://www.flickr.com/photos/andynash/13465435424 • Gauges https://www.flickr.com/photos/55229469@N07/16368237269/ • Give street art https://www.flickr.com/photos/newtown_grafitti/7378873428 • Good Bad sign https://www.flickr.com/photos/richardsummers/2271316676 • Child in classroom Sowton; https://www.flickr.com/photos/globalactionnepal/15616334542 • Soviet era poster https://www.flickr.com/photos/jlascar/8673951753 • Whiskey distillary still https://www.flickr.com/photos/bjaglin/306685919