IN-DOOR PERSONALIZED ADS AND SERVICES USING DIGITAL

ANALYTICS IN RETAIL SHOWROOM

HOW IT WORKS??

CUSTOMER DATA FROM DIFFERENT SOURCE

STORE APP WITH:• AI BASED LEARNING ENGINE WHICH

CAN OPERATE MOBILE PHONE • NON-BEACON BASED INDOOR

POSITIONING SYSTEM

PERSONALIZED AD THROUGH MOBILE

Let me introduce Mr. Joe• He is an MBA graduate working as an

territory sales manager

• He likes fashion, who often prefers to buy casuals from retail outlet

• Brand conscious and not a price sensitive customer

• Try to explore new things

• Always wanted to be the first one to use any product that is new to the market

• Tech savvy

• Single, 24 years old and residing in Chennai

• Likes to travel and he has dancing as a hobby

How will u create a personalized service to MR. Joe

PERSONALIZATION SCENARIO• Assume Mr Joe is regular customer in store X.

• Mr Joe downloads the new app before he goes for shopping and signs in into app. This enables the app to learn about Joes shopping pattern and his segment(eg: Gold platinum..) by looking into his past shopping history from the CRM data base and stores them as his preferences.

• This app provides info on product availability and prices in Store X along with host of other features. Mr Joe when he goes for shopping next time in store X. The phone will connect to store network automatically and phone will identify that Mr Joe is in Store X.

• When Joe walk around various aisle across the store, the app will detect his presence through the indoor positioning system(IPS) and send him relevant ads based his preferences.

• If Mr Joe spends considerable amount of time in aisle itself, then IPS detects the dwell time is more than average and send one service personal to help him

• Every time there is a change in purchase pattern, the learning engine learns that. It also learns about Mr Joe from Facebook, browsing pattern, SMS etc.

PROCESS

Learn about individual customer preferences in order to present more relevant information in a timely and personalized way –informing customers about products that truly matter to them.

INCREASE BRAND AWARENESS

Benefits:

· Offer the right product mix

· Reach customers at the point of decision

· Reduce inventory distortion

· Raise brand awareness

In a supermarket:

Increase profit by 4%By reducing loss of perishable by 25%

SHOWCASE YOUR PRODUCT OFFERINGS

Draw attention to products using catalysts, like mobile deals, phone apps, or special programs, when customers are perusing store shelves – encouraging them to consider a wider range of products.

Benefits:

· Increase retention of existing customers

· Get customers to try new products

· Use technology to keep customers coming back

· Offer customers something they truly want

Customized Mobile Deals

CONTEXT-AWARE ADSINCREASED MONTHLYSALES BY AN AVERAGE OF

16%

FACILITATE PURCHASE DECISION MAKING

Give customers a reason to shop in-store by surpassing the online experience with more relevant product information, interactive self-service stations, and expert insights from sales associates – delivering an immersive brand experience.

Benefits :

· Provide customers an expanded portfolioof products

· Build trust and credibility with customers

· Get a better understanding of customerbuying patterns

· Deliver an exceptional online experience

Big data will drive higherrevenue and create a competitiveadvantage for retailerswho successfully turn thisinformation into personalizedshopping experiences.

Interactive visual display

OFFER FLEXIBLE FULFILMENT OPTIONS

Allow customers to shop the way they want, using a combination of channels (in-store, on-line, mobile and self-service) accommodating their busy lifestyles and differing shopping styles.

Benefits:

· Make corporate-wide inventory available toany store location

· Increase sales by offering morefulfilment options

· Deliver faster and more convenient checkout

· Reduce effort when deploying mobile devices in stores

25%OF SHOPPERS WILL

PURCHASE A SECONDITEM AT PICKUP

STRENGTHEN RELATIONSHIPS WITH CUSTOMERS

Show customers you care by making personal connections, like sending an email or SMS wishing them a happy birthday, congratulating on an anniversary, or gifting a beverage – making them feel special.

Benefits :

· Increase social media presence at minimal cost

· Maintain on-going communicationswith customers

· Generate online and offline repeat business

· Show customers they are appreciated

Social media displayCustomer delight

Customer appreciation Loyal customer

REDUCE OPERATIONAL COSTS

Take advantage of the latest technologies that boost productivitywhile reducing operating expenses (OpEx).

Benefits :

· Simplify device management

· Diagnose and repair devices remotely

· Reduce the effort to perform shelf compliance

· Measure advertising effectiveness

Big data analytics now makes it easier to track customers’ responses to media campaigns and promotions, giving insight into how to better target their media spend, create more profitable promotions, and personalize their digital marketing efforts for the consumer.

IMPACT OF INDOOR PERSONALIZED AD’S

Increase ad relevancy from 20% to

70%

Increase in footfall to sale conversion

Personalized service

Happy & loyal customer

CHALLENGES AND SCOPE

Protects user privacy as learning engine is local and data stored on user phone

Non-Beacon uses Wi-Fi based IPS and non cloud based

Indian is the 2nd largest user of smart phone

App stickiness factor of Indian customer is a major issue

Indoor targeted ads market is very nascent in India. Indoor Personalized ads is virtually non existent in India

Indian democracy with more than 60% of population is less than 35 years old

It’s me Kishore K ( BIM, Trichy)