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European HR-Recruitment Marketing
Challenges
Where to get the data on how to best deploy the Employer Brand and find the best talent across various countries?
RIDE 2015 (15-4-2015)
Geert-Jan Waasdorp
Recruitment-intelligence-group.com
Fully specialised in global recruitment data
We answer questions like
• How do recruitment expectations differ between China, Singapore,
France and the UK?
• What are the biggest recruitment differences around the globe?
• What are the best European locations for software developer
centres?
• Which cities house Arabic/French speaking professionals who want
to work in a client support centre?
• How to recruit German speakers to a customer service centre in
Dublin?
• How many oil drillers with families are willing to work/move to the
Netherlands from Azerbaijan and Venezuela?
• What is our global employer brand and how can we translate this
into local EVP’s?
• What drives managers and consultants to Singapore?
• How to recruit IT professionals in Warsaw?
• How to recruit and retain security port engineers in St. Petersburg?
Where to get the data on how to best
deploy the Employer Brand and find
the best talent across various
countries?
The data
Open data &
deskresearch
- Eurostat
- ILO
- Local statistics
- OESO
Employee behavioral
research (closed)
- GTAM
- Globalrecruitment
channels.com
- Commercial
Analytics
- ATS/VMS
- RPO
Commercial
Publishers data
- Broadbean
- The Network
- Careerbuilder
Make it big data
And translate this into relevant information….
Let’s presume I’m Manager Global Talent
Acquisition of Nestlé
Critical ‘talent’
• R&D
• ICT
• Engineering
• Sales and marketing
• Sales, marketing and public relations professionals
• Advertising and marketing professionals
• Public relations professionals
• Technical and medical sales professionals (excluding ICT)
• Information and communications technology sales
professionals
• Sales, marketing and development managers
To recruit sales talent to Switzerland
Group
Size
(x1000)
Rank
United Kingdom 633 1
France 451 2
Germany 373 3
Poland 179 4
Netherlands 136 5
Italy 97 6
Spain 79 7
Finland 49 8
Switzerland 31 …
Austria 23 10
Country
To recruit sales talent to Switzerland
Group
Size
(x1000)
Rank Wants to
work in
Switzerland
Willing
to work
abroad
3+ years
Speaks
German
English
Potential
(x1000)
United Kingdom 633 1 34% 87% 12% 187
France 451 3 28% 74% 15% 95
Germany 373 2 68% 69% 78% 175
Poland 179 4 32% 71% 16% 41
Netherlands 136 8 35% 40% 58% 19
Italy 97 6 43% 65% 2% 27
Spain 79 7 29% 86% 4% 19
Finland 49 9 37% 51% 12% 9
Switzerland 31 5 75% 31
Austria 23 10 36% 56% 77% 5
Country
To recruit sales talent to Switzerland
Group
Size
(x1000)
Rank Wants to
work in
Switzerland
Willing
to work
abroad
3+ years
Speaks
German
English
Potential
(x1000)
United Kingdom 633 3 34% 87% 12% 23
France 451 4 28% 74% 15% 14
Germany 373 1 68% 69% 78% 138
Poland 179 5 32% 71% 16% 6
Netherlands 136 6 35% 40% 58% 11
Italy 97 7 43% 65% 2% 1
Spain 79 8 29% 86% 4% 1
Finland 49 9 37% 51% 12% 1
Switzerland 31 2 75% 23
Austria 23 6 36% 56% 77% 4
Country
Where in Germany?
(data recruitmentsite/ATS etc.)
Globalrecruitmentchannels.com
Where and how?
Source: globalrecruitmentchannels.com
Your own perspective
To recruit sales talent in…
Length of
letter and
resume
(pages)
Acceptable
timescale
application
process
(weeks)
Number of
interviews
before hired
Monthly
income
(EUR)
Selection 2,7 4,6 6,3 3450
By average 2,3 3,4 3,6 3050
In 3 steps 3,4 3,6 3,0 3100
Cheap & fast 2,1 2,3 2,9 850
Takes time 3,3 4,8 3,5 3100
Quick & dirty 1,2 1,5 2,7 3300
In competition 2,0 3,6 4,8 2450
Effective 2,5 2,8 4,9 3000
Expensive 3,3 3,0 2,1 6950
Thoroughly 4,6 3,9 5,0 3350
Country
Final remarks
Lessons to share
• Define the talent that you need exactly in terms of quality, language, money, etc. The data is most likely available.
• Your own data, open data, closed data, commercial data
• Our own perspective and scope is our biggest challenge
• Data driven recruitment is the next fase in (global) recruitment. Start trying to trust and use data
• If you recruit global, using globalrecruitmentchannels.com is really ‘a life saver’
• See and use the differences between countries, hubs and cultures
