Embed Size (px)
Citation preview
Ideation for Impact
A HANDS ON APPROACH TO SOCIAL INNOVATION
frogImpact MICHAEL DEL GAUDIO | FEBRUARY 2015
AGENDA
1. FROG, SOCIAL INNOVATION + DATA
2
2. STRUCTURED CREATIVITY, A HANDS ON ACTIVITY
10 min. 50 min.
KEY TAKE AWAYS
01 — Value creation from data analysis has unrealized potential to inform and sustain development efforts and decision making.
02 — Structured creative activities fuel the design process and are the first step in taking a hands on approach to design for social innovation.
3
3/1/15
COVER PAGE WITH NO IMAGE
3/1/15
COVER PAGE WITH NO IMAGE
THE ABILITY TO MAKE MEANING & VALUE BY TRANSFORMING DATA INTO INFORMATION CHALLENGES ALL INDUSTRIES.
8
9
PROFITS DRIVE COMPANIES TO EARLY ADOPTION THROUGH INCREASED EFFICIENCY.
GE, FLEET MANAGEMENT
As a pioneer in data analysis for industry GE delivers additional value to its clients by providing an information layer on top of the hard assets they sells.
HOWEVER, VALUE CREATION FROM DATA ANALYSIS HAS UNREALIZED POTENTIAL TO INFORM AND ENHANCE DEVELOPMENT DECISIONS.
11
UN OCHA, HUMANITARIAN DATA EXCHANGE
The Humanitarian Data Exchange (HDX) aims to use data to support the coordinated action in the relief of human suffering. frog partnered with UN OCHA to create a visionary product experience and support the beta launch. Visit the Humanitarian Data Exchange.
PRIVATE, SOCIAL & PUBLIC SECTOR PARTNERSHIPS. CREATING SHARED VALUE.
13MICHAEL PORTER & MARK KRAMER, 2011
GE OXYGEN, KENYA & RWANDA
2 YEARS 2 COUNTRIES BUSINESS MODELS
DATA IS AN ASSET THAT ENABLES AND SUSTAINS LONG-TERM DEVELOPMENT EFFORTS.
15
AGENDA
1. FROG, SOCIAL INNOVATION + DATA
16
2. STRUCTURED CREATIVITY, A HANDS ON ACTIVITY
10 min. 50 min.
17
ACTIVITY SETUP
Groups of 5 receive challenge
Company + Partners + Concept Activity
Readout of concept to group
Co.
Situation & Challenge
18
ACTIVITY SETUPSituation — Ebola Recovery
As hope grows in West Africa due to decreasing rate of Ebola infections, there are many obstacles to overcome; devastated health care systems, loss of education and distressed social structures face all those who have lived through the Ebola outbreak. The strongest direction forward requires the participation of all communities to reknit the fabric of the lives and kinship ties that were functioning before Ebola.
Your Challenge
How can partnerships and data help community recovery and resilience?
Identify partnership opportunity that leverages a companies existing data and assets to help them and their community recover and rebuild.
19
ACTIVITY SETUP
Groups of 5 receive challenge
Company + Partners + Concept Activity
Readout of concept to group
Co.
Situation & Challenge
20
Demographic and Community Data: Census Info, Maps
Media data: TV and radio audience rat ings, pr int media circulat ion figures, direct marketing data, publ ic relat ions activ it ies
Government Data
Multilateral Organization Data: Preparedness documents, pol icy statements, impact assessments
Private Sector Data: Mobi le Network Operator, Financial Service Providers, Retai lers, Logist ics, Back Office and Process Flow data,
Primary Research Data: Surveys, ethnographic studies, market research, audience analysis
Actively Generated Personal Data: Blogs, tweets, photos, registrat ion forms and surveys
Passively Generated Personal Data: “Digital Exhaust” (cl ickstreams, location, transactions, security, sensor data)
User location and movement patterns during active as well as passive usage of mobile services.
Degree of accuracy dependent on network and device generation.
Information regarding spending and specific purchases.
Personal financial information such as transaction history patterns, prepaid voucher purchases top-up amounts and periodicity, etc. helps understand subscriber economic capacity and income levels.
Information on user’s name, age, gender, employment status, ethnicity, etc.
Used for advanced segmentation and product/service design.
User’s social patterns and social network analysis emerging from call records, call metadata and browser / app usage.
Helps uncover subscribers with high relative influence.
Subscribers’ usage of mobile services (voice, text, data, VAS), used by operators for developing tailored products and services.
Language and tone of anonymized SMS messages enables understanding of sentiment.
Analysis of VAS purchasing patterns helps in the understanding of popular cultural trends.
Studying signal interference and reflection platforms from water bodies or large buildings helps develop insights into civil construction and urbanization.
Measurement of ambient conditions via sensors embedded into, or connected to smartphones.
TO STIMULATE THE DISCUSSION
CATEGORIESOF DATA
LOCATION AND MOVEMENT DATA
FINANCIALAND ECONOMICDATA
IDENTITY AND DEMOGRAPHICDATA
SOCIAL/BROWSER DATA
SENTIMENTAND TRENDS
DIAGNOSTIC/AMBIENTCONDITIONS
USAGE
Sources: Bill and Melinda Gates Foundation, Internews and World Economic Forum
