IBM Watson Analytics - presentazione evento VM Sistemi Castrocaro 16/09/2015

A New Way to Work in The New Insight Economy

© IBM 2015 3#WatsonAnalytics

Agenda

Observing the changing landscape of analytics and the impact on businesses

Introducing an accessible advanced analytics service in the cloud

Bridging the divide between business users and IT managed analytics

Providing analytics value through smarter data discovery

Demonstrating the power of Watson Analytics

Learning more about how to get started today!


Technology has changed expectations

Our work and personal lives have blurred

It’s an “always-on” world

A Do-It-Yourself mentality prevails


Leveraging analytics still faces many obstacles

Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute for Business Value study. Copyright © Massachusetts Institute of Technology

have a limited understanding of how to use analytics

38%

Self-service analytics and expectations to drive better data-driven decisions are rising

of the time is spent on data preparation

80%Making decisions rapidly is no longer a goal; it’s an imperative

find it difficult to get data24%Access to requireddata sources is critical while maintaining governance standards


No data refinement capabilities

Data exploration only

Slower to deploy, requires a desktop installation

Creates data silos and maintenance tasks for IT

Data needs to be manually refined, an IT intensive task

Can only address simple business questions

Not truly a “business user” solution

Existing “Desktop” solutions fall short

Still requires significant analytic skill


Even a simple analytics project has multiple steps and people

Data Access

Data Preparation

Analysis

Validation

Collaboration

Reporting

Data Scientists and Statisticians

Business Users

ITBusiness Analysts


And it’s rarely a straightforward process

Data Access

Data Preparation

Analysis

Validation

Collaboration

Reporting

Data Scientists and StatisticiansBusiness Users

ITBusiness Analysts


That’s why IBM Watson Analytics helps you find what matters most

to your business


Fully AutomatedIntelligence

Natural LanguageDialogue

Guided AnalyticDiscovery

Single AnalyticsExperience

IBM Watson AnalyticsSelf-service analytics capabilities in the cloud


A new way to work

Get Better Data

Understand Your Business

Think Ahead

Tell a Story


The analytics value chain

Impacts 10s of decisions

10s of insightful discoveries

100s of new questions every day

100s ofmeasurable outcomes

Impactful

Action

Transform the Business


Single Interface … Explore > Predict > Assemble

Quick start intuitive interface

Key business driver insights

Dashboard and

storytelling authoring

Natural language dialogue

Easy data upload and Refinement capabilities


Business AnalystsData Scientists

Self-sufficiency for business users and experts alike

Business Users

IBM Watson Analytics


MarketingCampaignPlanningand ROI

SalesCustomer Retention

FinancePrioritizing Accounts

Receivable

ITHelpdesk

Case Analysis

OperationsWarranty Analysis

HRIdentifying and Retaining Key

Employees

Analytics can make a difference in many ways… here are a few examples


Demonstration


• Single Analytics Experience

• Fully Automated Intelligence

• Natural Language Dialogue

• Guided Analytic Discovery

Smarter Data Discovery

Get started at WatsonAnalytics.com


“IBM Watson Analytics – Let’s get started – video”

“Using Watson Analytics to understand how customers might respond to a marketing campaign – video”

“Discover What Matters to Your Business with Watson Analytics – video”https://www.youtube.com/watch?v=7NU6DA_cZtc

https://www.youtube.com/watch?v=_dOwykEL-QI

https://www.youtube.com/watch?v=5mu4YJrIqJY

Learn More


Legal Disclaimer

o © IBM Corporation 2015. All Rights Reserved.o The information contained in this publication is provided for informational purposes only. While efforts were made to verify

the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

o References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

Data & Analytics

IBM Watson Analytics - presentazione evento VM Sistemi Castrocaro 16/09/2015