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© 2016 IBM Corporation
IBM Operations AnalyticsPortfolio Overview
April 2016
2Page© 2016 IBM Corporation
Agenda
• Market Opportunity
• IBM Capabilities
• Analyst Feedback and References
• Resources
• Summary
3Page© 2016 IBM Corporation
Market Opportunity
4Page© 2016 IBM Corporation
Today’s IT Operations Challenges
TransportationAirline canceled more than 700 flights and another 765 flights are delayed due to a software outage – Blamed ticketing partner while the real problem was on their end
FinanceTrading halted for half a day on the biggest US exchange for financial options following an outage caused by software problems
BroadbandNot surprisingly, many angry customers poured out their wrath via social networking after the largest video streaming company had a software outage for more than 20 hours
FreightA leading freight company lost $120 million in revenue because IT was unaware that critical warning messages were associated with their key freight delivery application
The number of IT challenges organizations face are increasing. The staff needed to resolve these issues is decreasing.
5Page© 2016 IBM Corporation
Greater Visibility is Needed to Meet these Challenges
What if these organizations had cognitive solutions that…
1. Continuously learned and understood their environments
2. Proactively alerted on emerging issues prior to service impacts
6Page© 2016 IBM Corporation
What is IT Operations Analytics (ITOA)?IT operations analytics solutions analyze terabytes of big data from your IT operations and turn it into relevant information and insights that you can act on immediately.
These analytics solutions use cognitive computing capabilities to learn your IT systems behavior over time and provide early warnings of abnormal behavior.
Key IT Operations Data Types• Log files• Performance metrics• Events• Trouble tickets
7Page© 2016 IBM Corporation
The IT Operations Analytics (ITOA) Market is Growing
• ITOA market exceeded over $1B in 2014
• ITOA market grew by 42% in 2014
• IBM is the fastest growing vendor in this market (75% YTY)
• CAGR projected at 20% YTY over the next 5 years
* Data represents both on-prem and SaaS revenue
Worldwide IT Operations Analytics Software Revenue Growth Projections, 2014 and 2019
8Page© 2016 IBM Corporation
IBM Capabilities and Offerings
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IBM Offering for IT Operations Analytics
Continuously Learn
Machine learning to establish and maintain
thresholds across applications and
resources
Anticipate and Adjust
Detect emerging issues across services,
proactively alert, and cognitively adjust to
changes
Recommend for Action
Provide expert advice for corrective actions and greater service
assurance
Our Cognitive Capabilities
10Page© 2016 IBM Corporation
Capabilities, Insights, and Benefits
Continuously Learn
Anticipate and Adjust
Recommend Action
Capabilities: Learn behavior of applications and resources, Dynamically set and manage thresholds for monitoring data, Identify seasonal events
Insights: True understanding of normal across the enterprise, Relationships across applications and resources, Patterns of seasonal activity
Benefits: Significant savings in operational costs, Improved staff efficiency, Better service assurance
Capabilities: Anomaly detection, Consolidation of anomalies, Correlation of related metrics, Forecasting
Insights: Metrics shown to be historically anomalous around the same time, Potential for service degradations
Benefits: Proactive notification of service degradations, Intelligent problem prioritization, Improved staff efficiency
Capabilities: Natural Language Processing/Text Analytics, Direct connection to IBM Support knowledge base, Expert Advice
Insights: Most problematic areas across the environment, Pattern recognition across unstructured data, Recommended actions for repair
Benefits: Significant reduction in Mean Time to Repair, Cost savings from improved staff efficiency
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Introducing IBM Operations Analytics Advanced Insights• New offering that combines all IBM Operations Analytics capabilities
- IBM Operations Analytics Predictive Insights- IBM Operations Analytics Log Analysis- IBM Operations Analytics Log Analysis Service Desk Extension
• 1 part number, simplified pricing metric:- per Managed Virtual Server- and/or per Managed Virtual Network Device
• Significant value to our clients at a fraction of competitor costs
• Trade-up price from PI and LA is offered
• Available Now!
12Page© 2016 IBM Corporation
IBM Operations Analytics – Predictive Insights
Anomaly DetectionAlerting before potential issues become service impacting, enabling
IT to shift from reactive to proactive
Performance Manager of ManagersDynamically learns application and infrastructure behavior;
manages and maintains thresholds for all performance KPIs
ForecastingForecast anomalies and metrics to identify potential critical issues
Multivariate AnalysisDiscover related KPIs for deeper insight and faster mean time to
repair
Challenge: Reacting to performance thresholds is not enough. IT Staffs must become proactive to ensure mission critical applications never go down.
IBM Watson Inside
Available On-prem and as a Service
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IBM Operations Analytics – Log Analysis
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Expert AdviceAny competitor can isolate problems. IBM helps clients
quickly resolve them
Breadth of Searchable DataSearch across all of your IT operational data to quickly
resolve issues
IBM Open Platform for Apache HadoopIBM distribution of Apache Hadoop included for cost-
efficient long-term data storage
Insight Pack EcosystemLibrary of “apps” that provide greater insight into domain
specific data
Challenge: To diagnose service problems in applications, and the infrastructure supporting them, requires quickly analyzing incredible amounts of both structured and unstructured data
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Log Analysis Service Desk Extension
Insights for CIOsQuickly identify problem hot spots and aid with strategic IT planning
Decision SupportLeverage historical analysis to quickly identify the appropriate SME to
assign tickets
Natural Language Processing/Text AnalyticsPowered by IBM text analytics to organize and categorize key information,
improving MTTR
Supports Heterogeneous EnvironmentsSupports multiple service desk solutions, including IBM Control Desk, BMC
Remedy, and ServiceNow
Challenge: In today’s dynamic environments, it is critical to meet Service Level Agreements. IT environments must respond to incidents, problems, and change requests rapidly to ensure client satisfaction.
White Space Opportunity!
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References
Consolidated Communications avoids network outages and improves customer service
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Need• Monitoring a customer base of 250k access
lines, 125k Internet, and 30k video is a challenge
• Managing manual thresholds within this networking environment is a nightmare
Benefits• Using IBM Operations Analytics, behavioral
learning techniques generate alerts automatically when something is not normal
• Enable earlier detection and insight into issues not detected by existing monitoring systems
• Easily obtain impact analysis into how the network copes with various failure conditions
“IBM Operations Analytics helped detect 100 percent of the major incidents that occurred, including silent failures, and helped us eliminate manual thresholds, which will result in a cost avoidance of $300K USD annually”
- Chris Smith, Director
Tools and AutomationConsolidated Communications Holdings, Inc.
CenterPoint Energy extends IT Service Management with Predictive Insights
Need• Increased visibility into IT infrastructure
• A more proactive approach to IT Service Management to get ahead of potential service degradations
Benefits• A more holistic view of performance
metric data
• Provides initial root cause analysis for faster diagnostics
• Anomaly detection to alert IT staff of potential problems before customers were impacted
17
Before Predictive Insights, it took 30 minutes to decide what to investigate. Now it takes less than 3 minutes.”- Matthew Terry, Systems AnalystCapacity & Performance ManagementCenterPoint Energy
China Merchants Bank selects IBM Operations Analytics
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The Need• Suffering service outages on front-end
transactions – each outage was costing the business significantly
• Needed a robust, scalable analytics platform to manage events from these transactions
Solution• IBM Operations Analytics - Log Analysis
displaced Splunk to collect and analyze event and system resource data to reduce mean-time to repair
• IBM Operations Analytics - Predictive Insights for self learning behavior on numerous KPIs to prevent outages from occurring
How we won• Led with a solution approach for all operations
analytics capabilities
• Deep understanding of the client’s goals to cater a specific solution
Barclays Bank improves customer insight and intelligence
1919
Need• Limited traceability and auditability of
infrastructure and applications
• Lacked a single location to process myriad collection of log data
• Required improved customer channel intelligence
Benefits• Using Operations Analytics, was able to
identify customer patterns from log data and apply this to channel intelligence
• Improves customer insight from operational data sources
• Created a one-stop shop for data discovery, and data processing of log file sources
20Page© 2016 IBM Corporation
Analyst Feedback
“The most comprehensive operational analytics environment that we have seen to date is IBM’s Operational Analytics Portfolio.”
“IBM’s introduction of Trouble Ticket Analytics should be viewed as a game-changing opportunity for IT organizations seeking to bridge the ITSM/operations divide.”
In its initial IT Operations Analytics market share report, IDC named IBM one of three vendors that shaped the market in 2014. -- IDC, Worldwide IT Operations Analytics Software Market Shares, 2014: Special Report, Doc # US40619915
21Page© 2016 IBM Corporation
Resources
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IBM Operations Analytics Media Resources
Information Covering• Benefits• Featured Videos• Demo• Client Case Studies• Purchase Information• Webinars• Information Resources• Trial
http://www.ibm.com/marketplace/cloud/it-operations-analytics/us/en-us
IBM Marketplace
Information Covering• Blogs• Documentation• How-Tos• Videos• Integrations (Insight and
Medication Packs)• Forum
IBM Operations Analytics Community
http://developer.ibm.com/itoa/
23Page© 2016 IBM Corporation
Summary
24Page© 2016 IBM Corporation
IBM Differentiates with Breadth and Advanced Analytics
Cognitive offering that can Continuously Learn, Anticipate and Adjust, and Recommend for Action
Out of the Box analytics across all your IT Operational Data: Events, Logs, Documentation, Trouble Tickets
Analytics that specialize in detecting emerging issues across your client’s IBM Middleware stack
Analytics that specialize in isolating and resolving problems in your client’s IBM Middleware stack
Analytics that learn and visualize relationships across your environment
Natural Language Processing that detects patterns across unstructured data
Configuration-less analytics that require no model building from IT staff
Cognitive capabilities are powered by IBM Watson
25Page© 2016 IBM Corporation
IBM Differentiates with Integration and Greater Out of the Box Value
Single-vendor integration of ITOA with a broader IT Service Management portfolio (Application Performance Management, Netcool, Control Desk)
Performance Manager of Managers that ingests, analyzes, and integrates data from all your performance management solutions
Provider of an Apache Hadoop distribution with its ITOA solution
Rich ecosystem of insight packs and plug-ins that are 100% IBM supported and offered at a fraction of competitor costs
Simple pricing model (by Managed Server or Network Device) for all offerings that eliminates need to calculate and keep up with daily ingestion
26Page© 2016 IBM Corporation
Thanks!