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How to Verify Tag Changes with Google Tag Manager in Preview Mode
ObservePoint Tag Auditing CompanyData Quality Assurance Platform
Complex changes to your measurement implementation need to be performed very carefully to ensure data remains consistent and that updates don’t break existing configurations. Whatever variables you change, ObservePoint can verify them! Follow this guide to audit and verify changes made in Google Tag Manager (GTM) before publishing the updates.
In this example we added two custom dimensions to our Google Universal Analytics tag: cd1 = GTM version and cd2 = hostname. In the ObservePoint audit data we should expect to see cd1 = QUICK_PREVIEW and cd2 = jpstyle.us.
ObservePoint audit
How to Verify Tag Changes with Google Tag Manager in Preview Mode
ObservePoint Tag Auditing CompanyData Quality Assurance Platform
Make changes in Google Tag Manager. Click the red arrow next to Publish and choose Preview.
How to Verify Tag Changes with Google Tag Manager in Preview Mode
ObservePoint Tag Auditing CompanyData Quality Assurance Platform
Preview Mode is now enabled. Click the Share Preview link.
How to Verify Tag Changes with Google Tag Manager in Preview Mode
ObservePoint Tag Auditing CompanyData Quality Assurance Platform
Copy the Share Preview link. Note that once you have the Share Preview link you can turn off Preview Mode and the link is still valid and can be used at anytime.
How to Verify Tag Changes with Google Tag Manager in Preview Mode
ObservePoint Tag Auditing CompanyData Quality Assurance Platform
Head over to ObservePoint.com and configure your audit as normal. Be sure to select “Record new user session” and to click Save at the bottom of the page.
How to Verify Tag Changes with Google Tag Manager in Preview Mode
ObservePoint Tag Auditing CompanyData Quality Assurance Platform
Name the audit login whatever is convenient. Input the Share Preview link in the address field. Make sure to click Save.
How to Verify Tag Changes with Google Tag Manager in Preview Mode
ObservePoint Tag Auditing CompanyData Quality Assurance Platform
Your audit will now run and set the GTM preview mode cookie before visiting pages. Verify that that the changes we made executed correctly with our Business Compliance Rules System, Advanced Export, or a Full Vendor Export. Remember in this example we should expect to see cd1 = QUICK_PREVIEW and cd2 = jpstyle.us.
Here is the ObservePoint Advanced Export showing that these variables have been configured correctly:
