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HOW TO…
Influence Search
Use rich demographic and psychographic datasets to
identify who influences your target audience. Advanced
influence search offers multiple methods to find and
rank people, brands, and organizations influential with:
~ Demographic, geographic, or psychographic groups
~ Users tweeting a hashtag or keyword
~ Followers of a single Twitter account
~ Followers of multiple Twitter accounts
www.demographicspro.com
To begin your influence search, first use the drop down menu to choose which of our four search
methods you'd like to use. You can try multiple search methods and iterations to refine or expand
your Influencer results – we encourage users to experiment!
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How to Search for Influencers: Search methods
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If you have a clear target audience in mind, you can select specific criteria (e.g. Gamers, age
25-34, California, drink RedBull). Your results will represent the accounts most influential with
the audience matching that specific criteria.
How to Search for Influencers using demographic,
psychographic, and geographic criteria
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To research a specific topic, you might begin with a hashtag or keyword, such as '#NetNeutrality'
or 'Game of Thrones'. Your results will represent the accounts most influential with the people
participating in that conversation.
How to Search for Influencers Based on people
tweeting a keyword or #hashtag
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You could also start with a single Twitter account to see who is most influential with followers of that
account. Your results will represent the accounts most influential with the people who follow that
account.
How to Search for Influencers of the followers of a
Twitter account
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You can also model influence searches based on multiple twitter accounts with key
characteristics (e.g. an interest in fitness technology). Your results will represent the accounts
most influential with the kinds of people who follow accounts with common characteristics.
How to Search for Influencers of the followers of
multiple twitter accounts
You can filter and limit the results of your Influence Search to include only the specific type of
account you are interested in, such as journalists, musicians, or video creators.
www.demographicspro.com
How to Further Hone Your Influencer Search
You can also search for influencers on multiple platforms including Instagram, YouTube,
Facebook and more.
You can filter and limit the results
of your Influence Search to
include only the specific type of
account you are interested in,
such as journalists, musicians, or
video creators.
www.demographicspro.com
When these filters are combined with the audience targeting methods it becomes possible to
answer specific and powerful queries:
~ Who might be the best video creators for L'Oreal to work with on a campaign targeted to
teenage girls in the Midwest?
How to Search for Influencers within a Specific
Group
You can also search for influencers
on multiple platforms including
Instagram, YouTube, Facebook
and more.
www.demographicspro.com
When these filters are combined with the audience targeting methods it becomes possible to answer specific
and powerful queries:
~ Who might be the best video creators for L'Oreal to work with on a campaign targeted to teenage girls in the
Midwest?
~What media brands are most influential with environmentally conscious parents living in California?
How to Search for Influencers on Other Platforms
You can further focus your results
by selecting a minimum or
maximum follower range for your
desired Influencers.
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Selecting a lower maximum range can reveal more grass-roots influencers. Setting a higher minimum will help
rank the largest influencers.
How to Search for Influencers with a Certain number
of Followers
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Searches results available in a few seconds, across
our index of millions of influential accounts
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Your results will rank the top influencers, sorted by "Influence Score", a measure of the strength
of their influence with this specific target audience.
www.demographicspro.com
Contact us to get started with your trial or discuss ongoing usage for your campaigns:
Your results will rank the top influencers, sorted by "Influence Score", a measure of the strength
of their influence with this specific target audience.
