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How to Set Up
Facebooks
Tracking Pixels
Do you want to
use Facebook
Ads?
To generate
more sales?
To generate
more leads?
If you’re
wondering how to
run an effective
campaign, …
Then, you should
know ads
conversion.
To know this one
better, …
You need to
understand
Facebook pixels.
It combines these
things:
Conversion
tracking pixels
Custom audience
pixels
This can help you
build more
solutions.
So you can move
forward.
You have to
remember this:
Facebook is purely
a social platform.
Log into your
Facebook account.
Just type your
email or phone
number.
Then, enter your
password.
And click Log In.
Then, you are
navigated to your
account view.
Go to the setting
dropdown menu.
Choose Create
Ads.
Then, click it.
Then, you are
navigated to you
Ads Manager view.
Go to the Ads
Manager icon.
It’s on the upper
left corner.
Click it.
From the dropdown
menu, select
“Pixels”.
Then click it.
Then, you are
navigated to this.
If you have not yet
installed pixel, …
don’t worry.
You can always do
it.
Just click it to
install
Now, let’s create
your conversion.
Just click “Create
Conversion”.
Click it.
You could see two
tracking methods
Let’s just use
“Track Custom
Conversion
Method”.
Maybe you are
asking:
What is a tracking
pixel?
A tracking pixel
is simply a code.
It goes between the
head tags of your
website
This lets Facebook
know whenever you
have this:
Conversion from
one of your ads
Enter your URL.
Go to
“Category”.
Scroll the
dropdown menu.
Then, choose
“Lead”.
Then, click next.
Then, you are
navigated to this:
Enter your name
for the custom
conversion.
Then, set your
conversion value.
If you receive this
kind of message:
Don’t worry!
You can always
have it set.
Just go to your Ads
Manager.
Click “Actions”.
Then, “Email
Pixel Code”.
Enter the email
address.
And then, click
“Send”.
The email will give
your directions.
Just follow these
directions
so you can set up
your pixel code.
Just make sure
this:
You have properly
installed your
pixel
At this point, …
the general
conversion
has been added to
all the pages on
your site.
Now, you can
also use…
Track conversions
with standard
events
It contains many
website actions.
You can use them
for better results of
your ads.
Among others you
can have these,
Purchase
Complete
Registration
Add Payment Info
Add to Wish List
Initiate Checkout
Now that you
already know this:
Using pixel to
track your events
You can explore
more possibilities
More options
More ads
Thank you for
watching!