OPENTEXT™ IS THE LEADER IN ENTERPRISE INFORMATION MANAGEMENT

SOCIAL

WEB

ERP

RDBMS

MYSQL

CRM

COLUMNAR DATABASE ADVANCED ANALYTICS

RISK MANAGEMENT

CUSTOMER PROFILE

FRAUD DETECTION

SALES FORECAST

NEXT BEST OFFER

CUSTOMER CHURN

ANALYTICS: ADVANCED & PREDICTIVE ANALYTICS

DAT

A AU

DIT

& E

NRI

CH

MEN

T

BIG DATA SOURCES OPENTEXT™ BIG DATA ANALYTICS BIG DATA INSIGHTS

REPORTING: EMBEDDED ANALYTICS

OPENTEXT™ ANALYTICS DESIGNER OPENTEXT™ INFORMATION HUB

USERS

DESIGN DEPLOY

VISUALIZATION

HTML 5 VISUALS

DATA OBJECTS

REPORTS

SECURE

SCALE

MANAGE

Download at goo.gl/Wx46wt

The report notes that operationalizing and embedding analytics requires more than static dashboards that are updated only once a day, or even less often. It requires integrating actionable in-sights into your applications, devices and databases.

Operationalizing and Embedding Analytics for Action by TDWI

How to Identify Return of Investment

of Social Media?

OPENTEXT IS LEADER IN THE GARTNER MAGIC QUADRANT FOR ENTERPRISE CONTENT MANAGEMENT

OPENTEXT IS LEADER IN THE FORRESTER WAVE™: ENTERPRISE BUSINESS INTELLIGENCE PLATFORMS, Q1 2015

OPENTEXT RANKED #1 FOR THEEMBEDDED BUSINESS INTELLIGENCE MARKET STUDY BY DRESNER 2015

95%

CMO

Social Media Spending Will Climb to a 21% Share of Marketing Budgets Even When Its Analytics Isn‘t Fully Integrated & Embedded

60% of CMOs Prepare to Bring In More Data-Driven Insights Into Marketing Campaigns in the Next 3-5 Years

Companies Currently Spend 6.7% of Their Marketing Budgets on Analytics and Expect to Spend 11.1% Over the Next 3 Years

Analytics Is Not Only About Reporting Anymore

Customer Is No Longer Using a Single Channel to Buy But Only 60% of Marketers Create Integrated Strategies

B2B Marketers Using Predictive Analytics Are 2.9X More Likely to Report Revenue Growth at Rates Higher than the Industry Average

The Identification of the ROI of Social Media is Pending on the Democratization of the Business Insights Coming from Advanced and Predictive

Analytics of that Information

Only 20% of Organiza-tions are Able to Deploy a Model into Operational Use in Less than 2 Weeks

How OpenText Analytics Works

Sources: "The Social Media Spend-Impact Disconnect" CMO Survey, 2016. / "Quantifying the Impact of Marketing Analytics" Harvard Business School Publishing, 2015. / "Redefining Markets: The CMO Point of View" IBM, 2016. /

"The Future of Analytics Leadership" Gartner, 2016. / "How Predictie Marketing Boosts B2B Business Performance" Forrester, 2015. / "Getting Digital Right" Milward Brown Digital, 2015. / "Operationalizing and Embedding Analytics for Action" TDWI, 2015.