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H OW T O D R I V E P RD E C I S I O N S W I T H D A T A
Dane Wiseman, Director of Marketing@airpr
AirPR is a PRTech company thatprovides analytics , insights , andmeasurement solutions for theevolving PR industry .
D A T A D R I V E N D E C I S I O N S
Audience
Campaign Goals and Objectives
Strategy
Tactics
Tags and Implementation
Measurement (KPIs and Metrics)
Optimization
Reports and Dashboards
AUDIENCE Audiences are publishing, sharing, and interacting with storiesand media coverage — and we are all involved in theconversation.
PRTech now allows for feature-rich, customized reportingdashboards with actionable insights, competitive analysis, andmetrics valued by the C-Suite.
AWARENESS ENGAGEMENT
THE SCIENCE OF PR
AIRPR.COM
REACH MOREPOTENTIAL
CUSTOMERS
BUILD ANDENGAGE WITH
YOUR AUDIENCE
CONVERT AUDIENCES TOSIGNUPS/TRANSACTIONS
CONVERSION
Campaign Goals and Objectives
What are your business goals?
Drive productand brandawarenessacross keyindustry
publications
Engage withkey influencers
andtarget audienceacross digitalchannels
Research,
plan, andpublish
unique andrelevantcontent
5 0 % 20%30%
E X A M P L E S T R A T E G Y
THE SCIENCE OF PR
AIRPR.COM
SolutionsPESO Model (Tactics)
THE SCIENCE OF PR
AIRPR.COM
Tags and Implementation
THE SCIENCE OF PR
AIRPR.COM
PRTech - Tags and Implementation
O P T I M I Z A T I O N
1. Strategy/Tactics
2. Activity
3. Measurement
4. Insights
5. Repeat
Give me your data ,
your widgets , andyour reports .
-Dashboard
P R R E S O U R C E S
PRTech Prep Course: 30 days to improve digital IQ and
increase data literacy
AirPR blog
PRTech.co
Spin Sucks (book and blog)
PR measurement 101
The Information Diet: A Case for Conscious Consumption by
Clay Johnson
