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How to Create More Effective Storytelling by Leveraging Data
29 September 2015 Proprietary and Confidential
About Us
© 2015 Blueocean Market Intelligence 1
Global analytics and insights leader with 1,000 analysts providing decision support for sales, marketing and product planning
We Are
Enable businesses to make sound, data-driven decisions through a multi-disciplinary approach and 360 view of customers, competitors and markets
Vision
Exciting, Innovative, Creative, Data-Driven
Culture
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Recognition
Our secret sauce for Story telling with data
7 step process –
• Hypothesis building / What are you trying to answer or solve for?
• For whom are you trying to solve for?
• What measurements are required to solve for?
• How are they calculated?
• What data sources are relevant and reliable?
• What process is required to manage the data?
• How would the data be retrieved?
© 2015 Blueocean Market Intelligence 2
Asking yourself the right questions is part of the process that will lead you to the intended results.
What is the hypothesis? What business results are we trying to solve for?
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Customer
which type of customer (B2B and B2C, etc.), which segments, which regions?
Cross sell and upsell
which products or category are the focus?
Channel
which channel did the customer originate from?
For whom are you trying to solve for?
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What measurements are required to answer or solve?
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How are they calculated?
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INPUT
OUTPUT
OUTPUT
Process
What data sources are relevant and reliable to measure?
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What process should be adopted in order to manage the data?
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How do we actually retrieve the data?
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IT or data security concerns
Lack of skillsets against extraction
Time limitations
Lack of capabilities in the source system to extract information
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Key things to consider
Don’t over complicate the journey
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The right team
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Keep it visual and interactive
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Enable data democracy
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Quick recap
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© 2015 Blueocean Market Intelligence 16
Thank You
For more information: Anees Merchant, Senior Vice President Email: [email protected] Twitter: @aneesmerchant LinkedIn: www.linkedin.com/aneesmerchant