An Indian startup has been integrating deep social data insights into TV programming and digital properties. Times Now, Headlines Today, The Times of India, The Indian Express, Ten Sports, MSN India and many more media giants have used Frrole data to power their TV shows and digital hubs. And to phenomenal results. Times Now added 220,000 new followers, Headlines Today achieved no. 1 TRP rating in its slot, Ten Sports increased its no. of Twitter followers by 3% and Times of India witnessed a whopping million+ page visits, with 5 sponsors lining up its social hub.
Text of How The Social Intelligence Startup Frrole Is Disrupting Indian Media Space
Bangalore, India August 2014 Media Solutions
o A social intelligence platform that mines precise, curated
content and deep insights from social conversations o Expertise in
integrating customized social content directly into live products,
TV Shows and campaigns o Amplifies user engagement and reach at
social scale About Frrole
On Air Integration KEY OFFERING ON-AIR INTEGRATION Audience
participation at scale, in real-time o Virtually bring the whole
country into your studio Ability to understand pulse of the people
on any topic o On demand availability of data, as and when required
Proven direct impact on TRPs and social capital o #1 TRP ranking in
the category for one of The Twitter Debate shows o 140,000+ tweets
for Narendra Modis interview with Arnab Goswami, reaching 280+
million people, #1 worldwide trend
KEY OFFERING DIGITAL EXPERIENCE Build a brand new generation of
content o Beautiful visualizations, real-time & auto- updating
content Enhance existing content with stunning data based widgets
Unlock the next stage of data-driven journalism Creates 2-5x
engagement compared to the traditional content Digital/ 2nd Screen
Experience
OUR RECENT WORK On Air Integration Digital/ 2nd Screen
Experience
HEADLINES TODAY Indias first real-time Twitter debate show on
live TV in which the winner was decided based on audience reactions
on Twitter
HEADLINES TODAY Doubled No. of new followers per day No. 1 TRP
rating in its category for first time ever Trended On Twitter - All
episodes Within 2 weeks
Newshour integrated Frrole and displayed sentiment analysis,
time graphs and geographical distribution of data across all major
cities. TIMES NOW
TIMES NOW 10 #tags trended worldwide, 2 at top spot 500,000+
Tweets 400 Mn Impressions 220,000 New followers Within a month
CELEBRITY CRICKET LEAGUE 2014 On-Air + 2nd Screen Identified in
real-time the 5 most buzzing celebrities & their buzz share
everyday
CELEBRITY CRICKET LEAGUE 2014 16,000+ Tweets Trended Multiple
Times Celebrities Participation
TEN SPORTS 13,000+ Tweets 2,000,000 Impressions 2,500 New
Twitter followers Within 24 hours Integrated real-time Twitter
polls on-air before the final of UEFA Champions League 2014
OUR RECENT WORK On Air Integration Digital/ 2nd Screen
Experience
TIMES OF INDIA ELECTIONS HUB Interactive hub to track and boost
social buzz of top 5 politicians for 2 months
TIMES OF INDIA ELECTIONS HUB 5 Sponsors 1,138,739 Page Visits
5:01 Mins Avg Time Spent 39% Bounce Rate Within 2 months
BUSINESS TODAY BUDGET 2014 HUB Identified and ranked 10 most
buzzing topics related to Budget during and after Budget 2014
announcement
INDIAN EXPRESS ELECTIONS HUB Tracked the buzz around 3 prime
ministerial candidates in top 12 cities. Hosted daily Twitter
Poll
LIVEMINT FIFA 2014 SOCIAL HUB Displayed auto-updating tweets
and images posted by footballers, media and people
BENEFIT PROPOSITION Audience Engagement 1 Connect with, engage
and get feedback from your audience almost as real-time as possible
Virality 2 Sponsorship Opportunities 3 Amplify the reach of your
shows and products by 5-10 times using tempting Call to Actions Add
revenue streams by attracting multiple sponsors to your highly
engaging shows and products
Largest public social data set, much bigger than Facebooks
public data Preferred network for expressing opinions, discussions
and engagement for TV shows, sports, elections, events and other
social topics Provides opportunity to engage with your customers,
fans and audiences in real-time ~30M Users, Growing at 20% per year
Top 5 Smartphone market in the world (Twitters 79% usage is on
mobile) WHY TWITTER? Top 3 Fastest growing Twitter markets in the
world
