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How we enable the UK's largest digital automotive marketplace Russell Warman

How Auto Trader enables the UK's largest digital automotive marketplace

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How we enable the UK's largest digital automotive marketplaceRussell Warman

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Who are we?UKs largest automotive marketplace with over 400,000 cars listedHigh brand awareness48 million cross platform visits per monthLargest percentage of online minutes on classified sites2.9 billion advert views in a year70% of searches originate from mobile or tablet devices

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How we workValues driven cultureExtremely agileHighly collaborativeOrganised into tribes and squads

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A rare example of a market-leading legacy business retaining its pre-eminent position online

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FTSE250

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Our digital transformation

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Culture

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Our principlesOVERRIDING PRINCIPLE*OVEROVERRIDING PRINCIPLEAchieving our MissionOVERShort Term FinancialsOPERATING PRINCIPLE*OVEROPERATING PRINCIPLEEfficiency & ExcellenceOVERROI HungerSimplicity OVERSophisticationProduct EvolutionOVERProjectCompletionOVERInitiationPeople Development OVERExternal Hires & ContractorsBEHAVIOURAL PRINCIPLE*OVERBEHAVIOURAL PRINCIPLECollaborationOVERCompetitionEmpower & TrustOVERProcess & ControlRelationshipOVERTransactionValue & LearningOVERHierarchy & Status

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Our culture

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Environment

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Our environment

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Our environment

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Our environment

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Our environment

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Tools

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Our tools

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Our tools

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What next?

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