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science and sensibility
hilary roberts, senior product manager at skyscanner
thoughts on experimentation and growth
Skyscanner you are really annoying me with your hotels and car hire options! You are not called HotelScanner or CarHireScanner. You are Sky as in aeroplanes!
If you want to diversify into other services then you should have thought of that before calling your website SKYscanner. Imagine Compare The Market had limited themselves by calling it Compare The Car Insurance Market!
They can now ease into the Travel Insurance market with no issue because they didnt specify which market they are comparing. You cant! and please stop defaulting me to Hotels I'm here for flights!!
letter from a passionate skyscanner user
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“Any time a team attempts to justify its failures by resorting to learning as an excuse, it is engaged in pseudoscience.”The Lean Startup (page 279)