DATA STORY TELLING

GREG NICHELSEN EM, CUSTOMER DATA AND ANALYTICS SUNCORP GROUP + CO-FOUNDER DATA SPEAKS UP! WITH KEVIN MORRELL“ After a long time in data . . . It’s time to give something back”

BUT WE STILL HEAR. . .WE NEED MORE INSIGHTS THAT ARE... ACTIONABLE... STRATEGIC... BETTER

TECH + SKILLSGREAT TECH – IS IT HOLDING US BACK?IN-HOUSE +PARTNERS = IMPRESSIVE SKILLS

A HISTOR

Y LESSO

N

DATA TECHNOL

OGY

PEOPLE

EMOTIONAL INTELLIGEN

CE

VITAL SOFT SKILLSSTAKEHOLDERS, PERSONALITIES & MOTIVATIONS

POLITICS

WHAT ISHOLDING

US BACK?

DQ = IQ +EQTHE MORE DATA SMART WE GET

THE HARDER IT IS TO HAVE AN IMPACT

SOFT SKILLS

CONVERSATIONSWHAT IS THE QUALITY OF THE CONVERSATION WITH YOUR STAKEHOLDERS?

DEEP STAKEHOLDER RELATIONSHIPBUILT ON MUTUAL RESPECTPERSPECTIVES AND SKILLSDIFFICULT CONVERSATIONS

SMALL TALKLOW VALUE TO GETTING JOB DONENECESSARY PART OF RELATIONSHIP

RELATIONSHIPS

cc: kirk lau - https://www.flickr.com/photos/54427463@N00

BUILDS TRUSTGIVES DATA TEAMS GREATER VISIBILITYMORE RESILIENCE AND FLEXIBILITYINCREASES UNDERSTANDING OF CHALLENGES

COLLABORATION

cc: Jordi Payà Canals - https://www.flickr.com/photos/24630636@N03

AGILESHAREDTEAMSPARTNERSINCREMENTAL

NO EMAIL!YOU CANT:

DELIVER INSIGHT VIA EMAILBUILD COLLABORATIVE ENGAGEMENT VIA EMAILFOSTER A NON-TRANSACTIONAL RELATIONSHIP VIA EMAIL

DON’T DO IT!

CONFIDENCECONFIDENT IN WORKKNOW THE NUMBERS BETTERDON’T BACK DOWNFOCUS ON WHAT WE ARE GOING TO DO

CLOSERRELATIONSHIPS LEAD TO OUTCOME FOCUS

GET CLOSER TO REAL BUSINESS CHALLENGE

DEEPER ANALYTICS HIT MARK BETTER

STRATEGIC ANALYTICS MORE BROADLY APPLIED

OPEN DISCUSSION ON SUCCESS CRITERIA

CUSTOMER EXPERIENCE PRINCIPLES

HOW WOULD YOU TREAT YOUR REAL CUSTOMERS?MEET THEIR NEEDS

MAKE IT EASYBE ENGAGING

HUMAN CENTRED-DESIGN

INTERVIEWSTRAWMANPROTOTYPEEMBEDCO-CREATE

AGILITY

SURE ENOUGHNO OVER-COMPLICATED ANALYSISKNOW WHEN ENOUGH IS ENOUGHTHINK ABOUT CONTEXT FOR RESULTSDON’T GET OVERLY TECHNICAL WHEN CHALLENGED

ANALYSIS PARALYSISDON’T CONTINUE TO ANALYSE BEYOND THE VALUELET ANALYSIS GO EVEN WHEN NOT PERFECTFOCUS ON OPPORTUNITY NOT ACCURACY

COMPELLING STORIES

STORYTELLINGDON’T WASTE WORKDON’T LOSE OPPORTUNITIES

ALL DATA TEAMS MUST BE ABLE TO:• TELL COMPELLING STORIES WITH NUMBERS• PRESENT TO A GROUP OF STAKEHOLDERS• GET COMMITMENT TO MOVE FORWARD

PIXAR’s GUIDE http://www.slideshare.net/powerfulpoint/pixar-22rulestophenomenalstorytellingpowerfulpointslideshare

NOONE

CARES

HOW HARD YOUR JOB ISWHERE YOU PULLED THE DATA FROMHOW MANY SYSTEMS THAT TOOKWHAT YOU DID TO CLEAN IT UP

IN FACT – IF YOU LEAD WITH THAT:THE AUDIENCE DOUBTS THE ACCURACY OF WHAT YOU ARE SAYING

FOCUSDON’T USE EVERYTHINGJUST ONE NUMBERHAVE AN OPINIONPRESENT SOME OPTIONSSET BUSINESS CONTEXT

FOCUS

COMPELLING OPPORTUNITIES

GO FURTHER THAN FACTSDON’T LEAVE AUDIENCE TO JOIN THE DOTSDON’T DIVE INTO HOW YOU DID THE ANALYSISSTICK TO THE SIZE OF THE OPPORTUNITYWHAT IT COULD MEAN TO THE ORGANISATIONHOW IT COULD BE TESTEDHOW WE COULD DO IT WITHIN EXISTING PRIORITIES

PEOPLE-LESS ANALYTICS

INSIGHTS SEAMLESSLY PART OF WAYS OF WORKING

ANALYTICS DIRECTLY DRIVING OPERATIONAL SYSTEMS

http://www.dataspeaksup.comhttps://www.linkedin.com/in/gregnichelsen