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This course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement. Live events with Avinash Kaushik, Paul Muret and Justin Cutroni. - Unit 1 --- Course overview - Unit 2 --- The importance of digital analytics --- Core analysis techniques --- Conversions and conversion attribution --- Creating a measurement plan - Unit 3 --- How Google Analytics works --- Key metrics and dimensions defined - Unit 4 --- Creating an account --- Understanding your account structure --- Setting up basic filters --- Setting up goals and ecommerce --- Collecting campaign data - Unit 5 --- Reporting overview --- Audience reports --- Acquisition reports --- AdWords reports --- Behavior reports --- Custom reports and dashboards - Unit 6 --- Goal Flow report --- Ecommerce reports --- Multi-Channel Funnels reports --- Attribution reports - Final assessment
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https://analyticsacademy.withgoogle.com/certificate?id=3f59aae70218...
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